Home Affordability Solutions (HAS), an Australian shared equity provider, aimed to assist first-time homeowners and single parents with limited financial literacy. Facing challenges of complex concepts, industry perception, and trust-building, they partnered with Sydney Digital Agency. The solution involved tailored branding, SEO optimisation, and an interactive website. Results included enhanced SEO, user-friendly navigation, distinctive branding, simplified content, and an interactive eligibility test, setting HAS apart in the market. Read the complete case study here.