Google Ads Vs SEO
                     Google Ads v/s SEO
Clients often wondered about difference between SEO and Google Ads. And, it’s normal!
Because it looks similar at first sight. Digital marketing is getting increasingly complex, as
new technologies and new trends are emerging on a daily basis. This blog aims to clarify
the confusion about Google Ads and SEO.
What is the Difference?
SEO stands for Search Engine Optimisation. It is the process of optimising website to
improve its search presence in Search Engine.  You don’t  have to pay Google if  your
website  ranks  organically  for  relevant  keywords.  Furthermore,  it  also  increases
authority, credibility, and trustworthiness.
Google  Ads  are  sponsored results  when someone is  searching  for  your  products  or
services. You can generate leads instantly if your campaign is perfectly optimised for
search queries. The advantage of Google Ads is that your website will appear to people
that  match  the  criteria  that  you  have  chosen  such  as  location,  age,  and  other
demographics.
Google Ads VS SEO: which One is the Best for Your Business?
Both SEO and Google Ads are useful for your business, but they are used for different
reasons.
SEO
It’s necessary to optimise your website in order to be easily found on search engines.
The  degree  of  your  investment  in  SEO  will  depend  on  your  goals  and  the
competitiveness of your industry.
By  increasing  your  ranking  on  Google  through  SEO,  you  will  improve  your  brand
awareness and generate more leads.
SEO works best if you have a blog section on your website. A strong SEO campaign is
recommended for businesses that want to place themselves as an industry leader. This
is  particularly  useful  in  industries  where  you  need  to  show  expertise,  such  as
construction or the medical industry.
For  businesses  that  are  more  leisure  related,  such  as  hospitality,  beauty  therapy,
entertainment,  or  fashion,  we  recommend  greater  investment  in  a  Google  Ads
campaign.
Google Ads
Whether  you’re  a  small  business  or  a  large  corporation,  Google  Ads  is  suitable  for
businesses of every size. Its targeting options are much wider and flexible to adjust as
per your industry and audience. It  allows you to select your audience based on age,
gender, industry, and location. And also have option to select time of showing ads.
Google Ads uses specific keyword match types, meaning your ad will  appear for the
keywords you selected. 
86% of consumers use the Internet to find a local business (WebVisible survey)
63 percent of people said they’d click on a Google Ad (Search Engine Land, 2019)
Conclusion
In conclusion, every business needs SEO and most businesses can use Google Ads to
increase  their  lead generation.  SEO will  raise  brand  awareness  and  Google  Ads  will
generate leads by targeting specific people.
Our Sydney Digital Agency team is one of Sydney’s best digital marketing agencies. Our
SEO and Google Ads campaign managers design digital marketing strategies to suit the
need of your business.
Content Source: https://sydneydigitalagency.com.au/google-ads-vs-seo/