How to make your landing page high  converting?
                     How to make your landing page high 
converting? 
 
Looking to convert more clients from your digital marketing? Have you checked your 
website traffic yet? Which % of website visitors become your client? 
 
If the answer is “not enough”, you might need a high-converting landing page. 
 
Your landing page must be designed according to your audience and consistent with 
your business goals. Before jumping into the deep, let’s understand what a landing 
page is. 
 
What is a landing page? 
A landing page is where a visitor “lands” after clicking on a link from an email or ads 
from a website or social media.   
 
Landing pages are different from home pages, which are designed for exploration. 
The goal of landing pages is to convert visitors through a specific campaign. In short, 
landing pages are designed for conversion. 
 
Your landing page needs to be designed specifically for one campaign, either to target 
a specific audience or promote a specific offer. Looking to design a website with 
landing pages? Check our portfolio to get some ideas. 
 
Features of a successful landing page 
What does make a landing page high converting? In this blog, we will talk about 
elements that affect user experience and conversion rate.  
 
1) Eye-catching and relevant headline 
First thing first! The first thing people read on a landing page is a headline. 
 
According to Copyblogger,“On average, 8 out of 10 people will read headline copy, but 
only 2 out of 10 will read the rest.” 
 
That said, if your headline fails to grab attention, users won’t go through your landing 
page. 
 
Your headline should address users’ pain points and uniquely showcase your offering. 
For instance, our website’s headline is “STAND OUT FROM THE DIGITAL CHAOS” 
(screenshot below). In the digital era, businesses want to make showcasing themselves 
distinctive. That’s what we offer in our website design and SEO service. 
 
 
 
2) Visual hierarchy of content 
Visual hierarchy impacts conversion rate and affects how users perceive information. 
With that in mind, landing page design is a lot about visual hierarchy. 
 
Visual hierarchy varies according to each landing page’s primary objective. For 
instance, if your objective is newsletter sign-up, you need to focus on providing useful 
information on the landing page. And if your objective is lead generation, you need to 
highlight the benefits of your products, visual content, and CTA. Know more about lead 
generation with website. 
Pro Tip 
Don’t forget to optimise your landing page for different devices, as visual hierarchy 
also varies according to devices. 
 
3) Clarity of your value proposition 
According to Taylor & Francis Online Journal (Written by Gitte Lindgaard, Gary 
Fernandes, Cathy Dudeck, and J. Brown), it only takes 0.05 seconds for users to form 
an opinion about your website. 
 
A landing page that shows benefits instead of features tends to perform better. When 
users immediately grasp information about your services/products, they are more 
likely to go through your desired call to action. 
 
Furthermore, it allows a logical flow of information instead of repeatedly going through 
the same content. 
 
On the other hand, if your offerings are too concise, they will also fail to provide 
necessary information that increases trust and credibility. So, it is important to have 
balance! 
 
4) Visual & interactive content 
Images, videos, infographics, GIFs, and animation are all visual content. It helps users 
to understand the landing page effortlessly. Irrespective of your landing page, it is 
always advisable to have some visual content. 
 
Few things to keep noted: 
- Make sure your images, videos, and GIFs are unique. 
- It should be relevant to your landing page. 
- Must be interesting to your users and easy to share. 
- Interactive content improves landing page performance and brand impressions. 
Animation is the best example of interactive content. 
 
5) Effective call-to-action that generates an uninterrupted flow of 
leads 
A call-to-action is a sentence on a website that tells the user to take action. It’s one of 
the most important parts of a landing page. It should be aligned with your brand 
identity. Depending on your objective, there are many types of Call-To-Actions. 
 
For instance, if your landing page is to promote emergency plumbing services, your 
call-to-action should be in the form of a very visible “call now” button. 
 
For most of the landing pages, it should be in the above-the-fold area. It is also better 
to have a scrolling call-to-action or contact us form. 
 
6) Customer Reviews 
Customer reviews are social proof that showcases your industry expertise. Good 
feedback from existing customers gives users a positive sense of your brand. Without 
social proof, it is difficult to establish trustworthiness. 
Video testimonials are the most credible thing you can put on your landing page. 
Although, if it is not available for you, you should have a carousel of customer reviews 
with ratings like below. 
 
 
 
In Conclusion 
A landing page is necessary to convert your branding and marketing efforts for a 
specific campaign into clients. Designing a high-converting landing page will also 
require A/B testing and content updates.  
 
If you need more clarification about the efficiency of your efforts, compare before and 
after implementing the above elements, then head over to Google Analytics. It gives 
comparison and behavioral analysis data of your website/ landing page. Looking to 
create one for your brand? Shoot an email at [email protected]. 
 
Content Source: https://sydneydigitalagency.com.au/make-your-landing-page-high-
converting/