Search Engine Marketing Services In Pakistan
                     Search Engine Marketing Services in 
Pakistan
What is search engine marketing (SEM)?
Search engine marketing, also known as paid search on Semi-or, is a paid 
virtual marketing and marketing method used by advertisers to increase the 
visibility of their website or product to the public.
Core Platforms:
Google ADs
Microsoft ADs
Emerging Platform
How SEM Works:
Search engine marketers first identify keywords on a large search volume, 
and then purchase SERP ad areas for these keywords. These campaigns 
pay per click (PPC). This means that the marketer pays the search engine 
provider  every  time  a  user  clicks  on  an  ad.  For  organizations  selling 
products  or  services,  the  revenue  that  customers  who  purchase  
products through SEM displays can purchase must exceed the cost of a 
PPC.
Types of SEM campaigns:
Google ADs:
Search commercials are text-primarily based totally commercials that seem 
with  inside  the  SERPs  above  or  beneath  whilst  an  person  searches  
for keywords.
Shopping Ads:
Shopping  ads  are  the  product  lists  that  appear  in  SERP  for  the  
product- related search process at the top. It also appears in the Google 
Shopping tab  and  usually  contains  a  product  photo,  price  and  link  to  
the  product page.
Local Service Ads:
Local  Services  ads  are  located  at  the  top  of  the  local  company's  
SERPs, which  are  related  to  keywords,  according  to  users.  Typically,  it 
 includes company name, rating, city, phone number, opening hours, and 
more.
Importance of SEM:
With  more  and  more  customers  discovering  and  looking  for  
merchandise on-line,   seek   engine   advertising   has   grow   to   be   a   
eadssvenrttiisailn  g o  nm-leintehod  for growing  a  corporation`s  reach.  In  seek  engine 
advertising,   handiest   pay   for   impressions   that   bring   
advertisers visitors,   about green   manner   for   a   corporation   to   
madavkeinrtgis  i nitg     adnollars.  As  asnp  ednedli v  eitrsed  bonus,  every  traveler  incrementally 
improves the website`s ratings in natural seek results.