The Indian biscuits and crackers market is one of the more developed segments in the bakery industry worth over ₹ 45,000 crores, and is progressively rising because of lifestyle changes and urbanisation and increased demand for convenient foods. Though the market is largely based on traditional glucose and cream biscuits, there are a range of digestive biscuits, multigrain biscuits, protein biscuits, sugar-free biscuits, artisanal crackers and premium biscuits as well.