The edible oil market in India is one of the largest in the world, which is valued at over ₹2.3 lakh crore (about USD 27 billion, 2024 estimates). Although the shelves of retail stores are full of refined oils, unrefined oils are steadily showing increases in sales with more cold-pressed oils, ghani-pressed oils, and virgin oils being available to consumers. The trend is being driven by consumer demand for healthier, less processed, more genuine oils, especially in urban and premium segments.