THE 15 MOST IMPORTANT SEO TIPS FOR YOUR PASSIVE INCOME WEBSITE
                     THE 15 MOST 
IMPORTANT SEO TIPS 
FOR YOUR PASSIVE 
INCOME WEBSITE
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 Search Engine Optimization 
(SEO) for your website can be 
complicated, but you can still be 
very effective in ranking highly 
in the search engines if you stick 
to the basics and work them 
hard. Many budding webmasters 
spend too much time spinning 
their wheels. If you’re looking for 
passive income, use your time 
as effectively as possible.
Take advantage of these tips:
 Avoid just optimizing your 
website
It’s important to optimize your off-
site SEO, too. Do your best to ensure 
that your articles, blog posts, ads, 
and everything else you do to drive 
traffic to your site are optimized, too.
Google will give you much of the 
advice you need
A lot of great advice can be found at 
https://support.google.com/webmast
ers/
 Add some videos
This can be as simple as embedding a 
YouTube video. It doesn’t even need to be 
your video. Google owns YouTube so they 
like to see videos on your website.
 Research your keywords
What are people actually searching for? 
How much competition exists for those 
words? Use keywords that potential 
customers would use in searching for 
products like yours.
Vary your anchor text.
Avoid using the same keywords all the 
time.
 Get quality backlinks
While quantity is important, the quality of 
your backlinks is very important. Seek out 
some backlinks from popular and 
authoritative sites in your industry.
 Do something every day
It looks suspicious if you create 100 
backlinks in a day, one day a week. 
Google is looking for natural growth. 
Create backlinks slowly over time. A 
few backlinks per day would be 
better.
 SEO results take time
Results can take weeks or months. Stay 
busy, but be patient.
 Avoid copying content from 
other websites
Duplicate content might make your 
visitors happy, but the search engines 
aren’t impressed. Software that spins 
articles into multiple versions can be 
handy, but make
sure you check the results.
 Update your website from time to time
Keep your website current. Websites that are 
dormant tend to be downgraded over time. It 
doesn’t need to be a major job. Even 10 
minutes a week can be sufficient.
 Use photos
The search engines like to see that you have 
photographs on your site.
 Avoid keyword stuffing
Keep the keyword density down to around 2%. 
The search engines are counting.
Add some links to other quality web content
There’s nothing wrong with linking to another 
website. It’s actually a good idea.
 Look at the competition
Look at the websites that are outranking you for your keywords. 
There are tools available that will analyze the SEO components of a 
website. You can develop your strategy from this information.
 Realize the truth
The search engines are simply trying to rank websites highly that 
would be most valuable to those seeking information. Think about 
what makes a website about your topic great and do it.
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