Market Analysis on Raw Cane Sugar - FoodResearchLab
                     GLOBAL RESEARCH AND 
MARKET  ANALYSIS ON RAW 
CANE SUGAR
An Academic presentation by
Dr. Nancy Agnes, Head, Technical Operations, 
FoodResearchLab  Group: www.foodresearchlab.com
Email: [email protected]
Today's 
Outline
Introduction
Global raw sugar market
Challenge for the raw sugar 
market  Conclusion
Introductio
n
Raw sugar is one of the products formed from sugarcane. It 
is made  when the juice extracted from sugarcane is 
extracted,  heated,  clarified and then crystallized once.
The crystallized sugar is centrifuged, giving rise to a product 
with  yellowish-brown crystals.
They have a high moisture content (0.5-5.0%), while sucrose 
content  ranges from 80%-90%.
contd
..
The other constituents are glucose, fructose (2-5%), and ash 
(1-3%).
Raw sugar has a richer flavour; the amount of sugar for 
preparation  of a dish will be lesser if raw sugar is used 
instead of refined, making  it a reliable low-sugar option.
The types of raw sugar available in the market are- 
Demerara,  Muscovado, Turbinado and Barbados classes are 
dictated by crystal  size and colour [1].
Figure 1: Raw 
sugar
Global raw 
sugar  market
The global raw sugar market is expected to rise at  a 4.6%  
Compound Annual Growth Rate (CAGR) from 2022 to 2032. [
2]. The  causes for the anticipated growth are discussed 
below-
a.Increased production- In countries like Brazil, Thailand 
and  China caused the growth of the market [3].
b.Consumers’ awareness – of the ill effects of refined sugar, 
 like causation of obesity, cardiovascular disease and 
type-2  diabetes, is a factor for a surge in demand for 
raw cane sugar.
contd
..
Since demerara sugar contains magnesium, manganese, cobalt, 
chromium  and  zinc, it is increasingly consumed by health-conscious 
individuals [4].
c. Increased demand among food manufacturers- Since it contains no saturated 
fats,  the demand for raw cane sugar is rising among food manufacturers. Food 
manufacturers  are aware of the consumers’ preference for raw cane sugar over 
refined sugar and  therefore are using raw sugar instead in confectioneries and 
other eatable items.
Raw sugar is an alkalizing agent that can assist in defending against cancer, 
which is  the reason behind raised demand from food and beverag
e manufacturers for raw cane  sugar.
There is an increased demand for food manufacturers who produce diabetic-
friendly  food, for it is believed that raw cane sugar is healthier than refined 
sugar. contd
..
Innovations are occurring in the food and beverage industries;  wherein  
refined  sugar is replaced by raw cane sugar like turbinado. For example-  
Starbucks  launched two products in January 2018, Starbucks Okinawa 
Brown Sugar Latte and  Salted Caramel Mocha Crumble, using whipped 
cream, caramel sauce  and  turbinado sugar. This led to a growth of the 
turbinado industry’s market size [5].
d. Raw cane sugar in the cosmetic industry- A rising interest in maintaining 
cleanliness  and hygiene leads to an increased demand for face scrubs and wax 
products. Since cane  sugar is used as a raw material in the manufacture of 
wax, the demand for raw cane  sugar in the beauty industry is likely to 
increase as well.
e. As a livestock feed- Raw cane sugar is increasingly used as a food 
source for  livestock to promote weight gain and prevention of diseases caused 
by bacteria-  contaminated grains. This will cause a spike in demand for raw 
cane sugar in the animal  feed sector [2].

Challenge for the raw 
sugar  market
India, one of the leading sugarcane producers, faces 
challenges due  to stagnated production, price regulations 
and a lack of water.
This is aggravated by climate change.
The challenge could be addressed by training on good 
farming and  improved irrigation practices.
Implementationof the measures mentioned above
showed  improvements in productivity [6].
contd
..
Conclusion
Raw cane sugar is believed to be healthier than refined sugar, and
some factors led to  increased market size, like demand from food and 
beverage industries and customers.
However, there are challenges from the production side, which can be addressed 
by training  on good agricultural and irrigation practices.
contd
..
How the Food 
research  Lab can 
help
To keep pace with the consumers’ needs, Food Research Lab aims to assist  food  
and  beverage industries in creating new food products that incorporate raw cane 
sugar instead of  refined sugar.
The lab also prioritises and conducts market and consumer research that not only 
identifies the  current trends but also provides insights into how the product will fare 
in the future.
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