UK Market Retail Store Visit - Sainsbury's Grenade Carb Killa Protein Bars - FoodResearchLab
                     THE UK MARKET RETAIL STORE VISIT BY PEPGRA’S 
FRL  SAINSBURY, COVENTRY & LONDON, UK.
4TH OCTOBER 2022
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AGENDA
To understand the product availability 
in the  UK Supermarkets especially in 
the  Sainsbury’s.
BACKGROUN
D
Sainsbury’s, the second largest UK 
grocery  by market share with 14.9% 
share of the  supermarket sector after 
Tesco . J Sainsbury  plc, trading name 
of Sainsbury’s is the  second largest 
chain of supermarkets in the  United 
Kingdom
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SUPERMARKET 
SWMEAERKPET SHARE, MAY 
2022
SOURCE: KANTAR, 0
2022 3
GREAT GROCERY MARKET SHARE (12 WEEKS 
BRITAIN ENDING)
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Brand Company 
Observed oveForuvndied win 2:010 by Alan and Julie Baratt 
with a  mission to create an iconic 
weight-loss product  and become The 
brand within Sports Nutrition.
Target Product Category : Protein Bars
Name of the Product : Grenade Carb Killa ® 
Protein Bars
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NUMBER OF 
FLA12V + O3 FRlavSours viz.,
1)Classic Caramel Chaos,
2)White Chocolate Cookie
3)Birthday Cake
4)Caramel Chaos
5)Chocolate Chip Salted Caramel ) Cookies 
&  Cream
6)decadent Dark Chocolate Mint
7)Dark Chocolate Raspberry
8)Fudge Brownie
9)Jaffa Quake
10)Peanut Nutter
11)White Chocolate Cookie
12)White Chcolate salted peanut
13)Lemon Cheesecake
14)Strawberry Ice cream
15)Gingerbread
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12 IN A 
NUMBER OF LAYERS : TRIP 
BOX LAYERS
Item per serving weight : 
60g  Suitable for: Non-
vegetarians  When to take 
at Mealtimes
Activity: Boxing, MMA, Body 
Building,  CrossFit, Fitness, Gym & 
Training,  Weightlifting
Country of Manufacturer: United 
Kingdom  Features: GMO Free
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a) Chocolate Coated Protein bar
Available  : 12 Bar Selection Box
Ingredients: White Chocolate with Sweetener (27%) (Sweetener: Maltitol; Cocoa 
Butter,  Whole Milk Powder, Emulsifier: Soy Lecithin; Natural Flavouring), Protein 
Blend (Calcium  Caseinate (Milk), Whey Protein Isolate (Milk)), Hydrolysed Beef 
Gelatine, Humectant:  Glycerol; Dietary Fibres (Polydextrose, Chicory Fibre), Water, 
Palm Fat, Sugar Free  Sprinkles (4.5%) (Sweetener: Maltitol, Potato Starch, Rice 
Flour, Palm Fat, Colours:  Curcumin, Riboflavin, Beetroot Red, Anthocyanins, Brilliant 
Blue FCF), Flavouring,  Sweetener: Sucralose.
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At Pepgra’s Food & Nutraceuticals Research Laboratory, our new food  
product development scientists formulate the protein carbs bars from  
various healthy and nutritious raw materials. Our contract research 
team  assists manufacturers and start up in developing the product that 
could  meet the recommended dietary allowances guidelines, required 
shelf life  and sensory. Our facility enables to conduct pH, acidity, water 
activity,  texture analysis, microbial analysis, antioxidant activity, total 
flavonoid  content, phenolic content, and sensory analysis.
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Contact Us
UNITED KINGDOM
+44- 161 818 4656
INDIA
+91 9566299022
EMAIL
[email protected]
WEBSITE
www.foodresearchlab.com
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YOU