Buy Now, Gift Later_ How Deferred Gifting Is Trending in E-Commerce
                     Buy Now, Gift Later: How 
Deferred Gifting Is Trending in 
E-Commerce
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In the fast-paced world of online shopping, deferred gifting is emerging as one of the 
hottest e-commerce trends of 2025. The concept is simple yet powerful: shoppers can 
purchase a gift today and schedule it to be delivered on a later date — perfect for birthdays, 
anniversaries, festivals, or surprise celebrations. This trend is especially gaining traction 
among young, digitally native shoppers who value convenience, flexibility, and 
personalization.
What Is Deferred Gifting?
Deferred gifting allows users to buy a gift now and schedule delivery later. It’s especially 
popular with digital gift cards and vouchers. Instead of rushing to buy something at the last 
minute, consumers can pre-plan gifts and send them at just the right moment — often with 
custom messages, themed designs, and flexible redemption options.
Why Deferred Gifting Is on the Rise
1. Time-Saving Convenience: Busy consumers prefer to shop in advance and avoid the hassle 
of last-minute purchases.
2. Tech-Enabled Scheduling: Platforms like SmartBuy Myntra are enabling seamless gifting 
with built-in calendar and delivery scheduling options.
3. Personalization: Custom delivery dates, messages, and digital wrapping create a more 
emotional and curated experience.
4. Budget Planning: Deferred gifting helps buyers manage budgets better by spreading out 
expenses, especially during festive seasons.
Brands Embracing the Trend
Major e-commerce platforms are now adapting to this shift. Myntra, for example, offers exclusive gift 
card deals and vouchers that can be sent digitally at a future date. Shoppers using SmartBuy Myntra can 
also access curated gift cards with cashback benefits and schedule them for delivery during key dates.
Don’t miss the Myntra HDFC offer — where HDFC Bank customers can avail special 
discounts and cashback on gift card purchases through HDFC SmartBuy. It’s the 
perfect way to combine value and convenience when scheduling gifts for loved ones.
Top Use Cases for Deferred Gifting
● Festivals and Holidays: Plan ahead for Diwali, Raksha Bandhan, or 
Christmas.
● Corporate Gifting: Send gifts to employees or clients on anniversaries or 
milestones.
● Last-Minute Magic: Forgot a date? Use deferred gifting to appear 
thoughtful and on-time.
● Recurring Events: Set birthday or anniversary gifts for multiple 
recipients all at once.
How to Get Started
1. Visit SmartBuy Myntra or any gifting partner site.
2. Choose a digital gift card (like Myntra, Amazon, etc.).
3. Select the value and add a custom message.
4. Schedule the delivery date.
5. Pay with your HDFC card to avail exclusive Myntra HDFC offer benefits.
Final Thoughts
In 2025, deferred gifting is more than just a trend — it’s a smart lifestyle shift for modern shoppers. 
With rising demand for ease, automation, and emotional engagement in e-commerce, this feature is 
quickly becoming standard across gifting platforms. And with offers like SmartBuy Myntra and the 
Myntra HDFC deal, it’s now both smart and economical to gift thoughtfully, on time, every time.