BEST DIGITAL MARKETING INSTITUTE IN BANGALORE
                     WWW.NIDMINDIA.COM
LINK BUILDING
 INCREASES YOUR SEARCH ENGINE 
RANKING.
INTRODUCTION
TOP 10 STRATEGIES FOR 
LINK BUILDING IN SEO
CONTENT 
INDEX
• GUEST BLOGGING • GOOD DOMAIN • EXPERT FORUMS
• LINK INSERTION AUTHORITY SITES • CONTENT 
• LEVERAGE SOCIAL • USE MARKETING
MEDIA INFOGRAPHICS • PRESS RELEASE 
• BROKEN LINK 
STRATEGY
ABOUT US LINK 
BUILDING IN SEO
LINK BUILDING IS THE PROCESS OF 
ACQUIRING RELEVANT HYPERLINKS OR 
LINKS FROM OTHER EXTERNAL 
WEBSITES TO YOUR OWN WEBSITE. A 
HYPERLINK OR LINK IS A WAY TO 
NAVIGATE DIFFERENT PAGES ON THE 
INTERNET. The purpose of l ink building 
is to increase the number of high-
quality l inks leading to a particular 
website improving visibil ity. This would 
help the website rank higher when it 
comes to search engine results.
Strategies
1 GUEST BLOGGING
It is important to create an article on 
a site that is relevant to your niche 
and has strong authority to get a 
hyperlink. 
2 LINK INSERTION
Another way of l ink building in SEO is 
l ink insertion. Unlike Guest Blogs, here 
you can add l inks of your website to 
another website with existing content. 
3 LEVERAGE SOCIAL MEDIA
Use social media to your advantage. 
Get more active on social media as 
Genzers and millennials are very 
active on social media. 
4 GOOD DOMAIN AUTHORITY SITES
Your resource l inks need to be from 
quality, trusted sites. Authority sites 
l ike Times of India, and Forbes India, 
have resource pages that you could 
5 UreSfEe rI NtoFO. GRAPHICS 
An infographic is a diagrammatic 
representation of a piece of 
information. It is a great strategy 
wherein you create infographics l ike 
pie charts, tables, or diagrams which 
are very useful for readers and give 
them bite-sized content. 
6 BROKEN LINK STRATEGY
This l ink-building strategy involves 
fi nding pages with broken l inks (l inks 
that are dead and no longer work) and 
suggest replacing the dead l ink with a 
l ink to content on your website.
7 EXPERT FORUMS
A lot of l ink exchanges happen along 
with the content pieces in expert 
forums such as HARO (Help A Reporter 
Out). 
8 CONTENT MARKETING
Writing blogs, articles, and content 
pieces for your own website with 
internal l inks is also a good way for 
l ink building in SEO.
9 PRESS RELEASE
Link building in SEO through Press 
Releases is an old strategy that when 
introduced boosted website rankings. 
But now, only nofollow l inks are 
allowed in Press Releases which do 
less for SEO but can be an additional 
strategy.
BENEFITS OF LINK BUILDING IN 
SEO
BOOSTS AUTHORITY CONTINUOUS REFERRAL TRAFFIC
The end goal for link-building is to When you have a link on an authority 
have a sustained link-building strategy site, it can promise you sustained 
to stand out from the competition. referral traffic over the long run. It is 
Your target audience should see you important to have high-quality 
as a trusted brand or company and to backlinks instead of quantity. 1 
do so, link-building helps with backlink on a quality website is better 
credibility. than 10 links from an inferior source.
SOCIAL MEDIA VISIBILITY INCREASES SEARCH ENGINE 
VISIBILITY
Many brands complain of stagnation Google web crawlers prefer quality 
after a point. With link building, you and quantity links. When your website 
can provide your social media platform has quality external links, it can really 
links and direct traffic there. This will help boost rankings which will 
increase social media visibility. increase your visibility.
• BETTER SITE PERFORMANCE • BUILDING RELATIONSHIPS WITH 
A NICHE AUDIENCE
Your SEO metrics will be positively Link building also helps users build a 
impacted by building links. Your rapport with a niche target audience. 
domain ranking, page ranks, etc. will For example, if you build links on a 
improve with quality backlinks. It also website for niche cars and direct the 
lowers your bounce rate. audience to your website for niche car 
repair services, you have the 
opportunity for building a long-term 
relationship with this niche target 
audience.
BUILDS CREDIBILITY HELPS BOOST GOOGLE RANKINGS
Since external links act as third-party In order to rank on a SERP (search 
measures of your domain’s engine result page) backlinks are 
authoritative strength, thus links are extremely important. In fact, without 
important as they judge your backlinks, it is very difficult to rank on 
website’s credibility. Google wishes to Google even though the website might 
provide its users with the best and have quality content. In order to beat 
most relevant results to their search your competitors, it is very important 
engine queries. The more the number to have quality backlinks and more 
of quality links to your website, the backlinks in number.
better your website credibility will be.
INCREASED CONVERSIONS HELP INCREASE WEBSITE TRAFFIC
The more visibility you have, there will Backlinks help with your rankings, 
be an increase in web traffic, which which help in the visibility of your 
can increase potential conversions. website. The more your website ranks, 
the more traffic it will get. It will help 
get you relevant traffic which is a 
good indicator of your website 
performance.
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