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Would you handle your business sales or focus on marketing of your business by GIC
27/04/2022, 11:15 Would you handle your business sales or focus on marketing of your business? I GIC
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Would you handle your business
sales or marketing of your business
ONLINE MARKETING
Would you handle your
business sales or focus on
marketing of your business?
BY GIC • FEBRUARY 5, 2021
Is having a brilliant product the first and only prerequisite to
building a successful business? The response for most
businesses is no. And why? Because producing revenues
requires potential consumers to understand that a product
exists, what it is doing, and why it's greater than a
competitor's product. You may ask, as a business owner,
"which is more important-marketing or sales?" Or "should I
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27/04/2022, 11:15 Would you handle your business sales or focus on marketing of your business? I GIC
pour more capital into marketing or hire the smartest sales
team?"
We will thoroughly break down the discrepancies in sales and
marketing so that we can help you understand which strategy
is better for the business.
• In selling, marketing plays a significant role.
It allows sales teams to identify and qualify leads and
maintain contact during the sales cycle with prospects. While
in most companies, sales and marketing exist in separate
divisions, integration between the two will help to boost total
revenue and profit efficiency.
• Sales are crucial because they are the bottom line.
Marketing is about getting acquainted with a commodity.
Without promotion, you can not sell a commodity. Next comes
marketing. Marketing is about recognizing the need or needs
of a client. You will not market it if a consumer does not need
or want it.
• Pull vs Push
The purpose of marketing is to draw people into the brand.
Using appealing advertising, intelligent positioning, telling
incredible stories, advertisers are looking for ways to create
curiosity and response. Salespeople need to push until the
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27/04/2022, 11:15 Would you handle your business sales or focus on marketing of your business? I GIC
slightest curiosity is still there. A sales job or by attitude turns
persons into more outgoing, approaching, and even a little
stubborn. This is why it can also be really hard to coordinate
between ads and sales.
• Art vs Science
Some say marketing is craft and sales is mathematics, but we
think the reverse is true. Marketing demands more and more
expertise and consistency in analytics. Digital marketing
platforms such as Google and Facebook advertising allow
very reliable data tracking, which is why today's marketers
must be outstanding analysts. To detect patterns and assess
performance, they spend much of their time working on Excel,
Google Analytics, and CRM info. There is an innovative
aspect of marketing, but competent artists, editors, and
authors are outsourced to a lot of it. Also on the innovative
side, real advertisers are using more and more data to make
business decisions.
• Generating vs Converting
Marketing's function in the cycle is to produce leads. This
includes getting people to contact the company, asking for
details, filling out a questionnaire, writing an email. The next
steps of the loop are depending on the sales staff. Gust ads
will get you that fast. Sales must get these individuals who
have sparked some curiosity in marketing through their
initiative to act.
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ConclusionMarketing and Sales have always been in a
debate of who might be more essential, who gets the
recognition and contributes much more to the country's
success. Content is king, and it's as important to present a
vision as to sell the commodity itself. Consumers tend to be
part of a group that is accepted within popular culture and on
social media. Personalized and related material put out by
ads is one of the easiest ways to integrate a vision into the
branding. Global Infocloud provides the best IT solutions and
curates marketing strategies based on your business
structure and product line. Contact us for more information.
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