Internet Marketing Company in Madurai
                     DIGITAL MARKETING
STRATEGY & PROPOSAL
Presentation Outline
 Objectives
 What Golden Unicon propose?
 Path to more Leads from Digital Channels.
 What are the tactics?
 What is Golden Unicon into?
 Importance of Digital Marketing
 How Does it works?
 Organic Marketing & Activities
 Social Media Marketing
 Google Adwords
 Facebook / Instagram Paid Campaign
 Email Marketing
 Marketplace Marketing
 What’s in it for XXXXXXXXXXXXX?
All Rights Reserved @ GOLDEN UNICON
Objectives
 Promote “Website” online. 
 Conduct branding & marketing activities for the Client.
 Reach out to the target customers.
 Digital Review and Strategy.
 Generate leads from target regions.
All Rights Reserved @ GOLDEN UNICON
What Golden Unicon propose?
 Organic Marketing  Email / SMS Marketing 
 Google Paid Marketing(Display Ads, Text Ads &  International Marketing
Remarketing)

 Ideation to increase the Retail SalesFB / Instagram Paid Marketing
All Rights Reserved @ GOLDEN UNICON
THE PATH TO 
MORE LEADS
FROM DIGITAL CHANNELS
The path to more leads
If your Organisation  want to drive more leads for your 
business from digital channels like search engines, social 
media and email marketing? Great. We have built a digital 
marketing strategy that does just that.
 
This digital marketing program for the Client is designed to 
drive more prospective clients to your website, convert 
these prospects into leads and those leads into sales.
 
Digital marketing is pretty self-explanatory — it’s marketing 
using digital platforms. Digital marketing is about the type of 
methodology under which we USE those platforms and tools. 
It’s the opposite of outbound marketing, or interruption 
marketing (telemarketing, billboards, spam, etc.). 
All Rights Reserved @ GOLDEN UNICON
What are the tactics?   
We tackle digital marketing via an digital strategy made up of many different tactics. 
When all these tactics are used together, they create a holistic approach to getting 
your business more leads.
 
Here are some of the digital marketing tactics we employ:
 
Search Engine Optimization (SEO) Website Design A/B Testing
Content Marketing (Blogging & Article Landing Page Strategy
Writing) Call-To-Action Strategy
Downloadable Content Offerings (eBooks, Link Building/Earning
Whitepapers, Webinars) Info graphic Design
Email Marketing Marketing Automation
Social Media Marketing Lead Nurture Strategy
Pay-Per-Click (PPC) Marketing Public Relations (PR)
Video Production
All Rights Reserved @ GOLDEN UNICON
How does it work?
We put together a custom digital marketing plan for you that is based on your business’ goals. 
Then we execute the plan on a monthly basis.
 
The plan breaks into TWO critical parts:
 
Attract More Prospects – Gain more website traffic through content marketing (blogging), 
email marketing, search engine optimization (SEO), pay-per-click marketing (PPC) and 
social media.
Convert More Leads – Once you have more traffic on your website, you need to convert the 
traffic from an anonymous website visitor to an identifiable lead. We do this through 
irresistible downloadable content offers (like e-books), lead nurturing via email, A/B testing 
and compelling videos.
    
All Rights Reserved @ GOLDEN UNICON
What is Golden Unicon into?
GOLDEN UNICON is a team of digital marketing specialists. We’re passionate about what we do, 
because we know how powerful the new technologies are when they are used properly and 
thoughtfully.
Web Design Web Development Web Hosting Digital Promotions
Everything about Front-end development The Web host stores all It encompasses all 
website - including the (also called client-side the pages of your marketing efforts that 
content, the way it looks, development) and back- website and makes them use an electronic device 
and the way it works - is end development (also available to computers or the internet. 
determined by the called server-side connected to the 
website design. development). Internet.
All Rights Reserved @ GOLDEN UNICON
Importance of Digital Marketing
 As per the study your website is the most 
effective digital marketing channel  
 Your website is the main gateway to your 
brand. 
 Start with an attractive website as the first 
step to market your business. 
 A great looking website is a good start and 
a perfect websites can get better results 
without social media, search marketing or 
advertising. 
All Rights Reserved @ GOLDEN UNICON
 Organic Marketing
 Our main objective is to bring your businesses on Google SERP for search terms relevant to 
your business and thus generating quality leads.  
 Organic promotion is one of the most cost effective and efficient way of advertisement on 
search engines. 
 The results are long term as compared to any other available source and important thing is 
that it has global reach. 
 In short, organic promotion helps to acquire more clients / more customers, and make more 
business.
Increase 
Keyword Increase Increase Site Increase Page 
Ranking Backlinks Rank Rank
Increase Visits
All Rights Reserved @ GOLDEN UNICON
 Organic Marketing - Activities
• Off Page Optimization • Content Marketing
• Link Building activities by one way • Article submission
linking • Press release submission
• Directory Submission • Blogging
• Social Bookmarking • Q&A 
• Social Networking • Documents Submissions
• Analysis & Reporting • PDF Submissions
• Info graphics Submission
• PPT Submission
• Videos Submission & Promotions
All Rights Reserved @ GOLDEN UNICON
 Social Media Marketing
 Conversion rate is higher in all social media channels. 
 Using social media for marketing enable business to reach to more customers.  
 Your customers are interacting with brands through social media, therefore, having a 
strong social media marketing plan and presence on the web is the key to tap into 
their interest. 
 If implemented correctly, marketing with social media can bring remarkable success 
to your business.
All Rights Reserved @ GOLDEN UNICON
 Google Adwords
 Google Paid Ad: Get your ad on Google 
today
 Attract more customers | Reach the 
right people at the right time | 
Advertise locally.
 Be seen by customers at the very 
moment that they’re searching on 
Google for the things you offer. And 
only pay when they click to visit your 
website or call.  
 NOTE: We will run text ads, display ads 
and Google remarketing. 
All Rights Reserved @ GOLDEN UNICON
 Facebook / Instagram Paid Campaign
 Google Paid Ad: Get your ad on Google 
today
 Attract more customers | Reach the right 
people at the right time | Advertise locally.
 Be seen by customers at the very 
moment that they’re searching on Google 
for the things you offer. And only pay 
when they click to visit your website or 
call.  
 NOTE: We will run text ads, display ads 
and Google remarketing. 
 
Targeted Paid Campaign:
FB / Instagram Paid Ad: Easy & Effective 
With Facebook Adverts, you choose the type of people you want to reach and we deliver 
your adverts to them. This makes your adverts more relevant for the people who see them, 
and brings you real results.
All Rights Reserved @ GOLDEN UNICON
 E-Mail Marketing
 Interspire's email marketing software is fully featured 
and was built specifically to help automate marketing. 
 It is a web based application needs web server to run.
 Easy to Configure and set up
 As it is a web based application we need to manage 
server and cost of server will also be included.
 Application License - $500/ User
 This is a one time fee we can use this application for 1 
user.
 This cost includes Support Fees for 1 Year and for 
Version Upgrades.
All Rights Reserved @ GOLDEN UNICON
 Marketplace Marketing
 Optimizing the Product title, Description and the keywords.
 Content Optimization.
 Image Recommendation.
 Reviews Recommendation.
 Market Place  to Market Place difference recommendation.
 Product Combination Strategy.
 Product Pricing Strategy.
 Cataloguing Strategy.
All Rights Reserved @ GOLDEN UNICON
 What is in it for the Client
• Branding • Marketing 
• Brand Positioning in the market • Increase in reach to the potential 
• Impact on Employees customers from target markets
• •Customer Loyalty Lead Generation with high quality and conversion rate
• Competitive Differentiation • Identifying the market demand and 
• Attract new vendors with good quality strategies the move based on data.
and price • Attract New Customers in B2B and B2C 
segments
• Attract franchise to market our products / 
services.
Increase in visitors by Desired % month on month.
All Rights Reserved @ GOLDEN UNICON
THANK YOU
Corporate Office
GOLDEN UNICON
GOLDEN UNICON # 3804, PRC Building, 13th Cross, Banashankari 2nd Stage,  
+91.9900545634 |[email protected] Bangalore 560070, Karnataka, India.
www.goldenunicon.com Branch Office
GOLDEN UNICON
# 11A, II Floor, RB Tower, Nehru Nahar, Bypass Road, Madurai - 
625016, Tamilnadu, India.
All Rights Reserved @ GOLDEN UNICON