10 Reasons Why Blog Writing Services Are the Top B2B Marketing Tactic
                     10 Reasons Why Blog 
Writing Services Are 
the Top B2B 
Marketing Tactic
https://goodmanlantern.com/
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In the era of steep competition, successful organisations have realised 
that competing on their B2B products/services is not enough. They rely 
on superior CX or robust marketing strategies to effectively target their 
customers. And at the heart of these strategies lies content. Content is 
truly the king when it comes to B2B businesses. 
However, not all content is created equal. Some forms get better results 
than others while being more suited for the marketing objectives of B2B 
businesses and B2B content writing services. The best example of this 
is blogs, which have emerged as one of the top B2B marketing tactics. 
Many organisations are enlisting blog writing services to gain a 
sustained competitive advantage.
So, what is it about blogs that makes them so effective? What are the 
benefits of using blog content writing services? Let’s find out. 2
Importance of Blog 
Content Writing 
Services for B2B 
Marketing
Long gone are the days 
when blogs were just 
one of the many tools 
used in a B2B 
marketing campaign. 
Blogs have now found 
their place as the 
centre of many 
content strategies 
driven by blog writing 
services. In fact, 77% of 
Fortune 500 companies 
have a dedicated blog. 
Also, companies that 3
blog generate 67% 
more leads than those 
that don’t. 
 This increase in the importance of blogs is a result of the strong 
demand for quality content by customers and decision-makers. 
Blogs can get results for a variety of marketing objectives, and they 
are relevant across industries and target audiences. A long-term 
strategy revolving around them can reap unmatched results for any 
B2B organisation. As a result, organisations often rely on top blog 
writing services to churn out high-performing blogs.
But what is it that makes blogs the top B2B marketing tactic?
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Blogs Drive Visibility and Traffic
The search engine optimisation benefits of blogs are immense. 
They increase the visibility of B2B businesses multi-fold through 
high rankings on search engines. This means that every time 
someone types the relevant keywords, your organisation’s blog 
could feature as one of the top results. This is quite crucial, 
especially because 72% of customers use a non-brand keyword 
before moving on to a branded one. Hence, if you are able to solve 
their problem through quality blogs, it paves the way for your brand 
to be visible. By using blog content writing services, you can make 
blogs the online face of your brand. This visibility, in turn, directs 
traffic to your website. 
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HubSpot research has stated that 42% of companies have acquired a 
customer through their blogs. The traffic directed to your website 
creates solid opportunities for brand awareness. However, it is 
important to understand that each and every blog out there does not 
perform up to these standards. Blog content writing services use the 
right mix of keyword density, effective meta titles and descriptions, 
and various other techniques for a robust SEO strategy that gets 
results. 
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Blogs Lead to Quality Lead 
Generation
As mentioned, blogs redirect people to landing pages, acting as a 
goldmine for lead generation. From CTAs to chatbots, various 
nudges for interactions on landing pages lead to 
high-quality lead generation for B2B brands. But why are we 
calling these leads high-quality? 
This is because they are generated through organic traffic. These 
customers are the ones who came across an SEO-enriched blog 
on a search engine, liked the content, and developed an interest 
in your brand. According to Search Engine Journal, while only 1.7% 
of paid leads convert, leads from SEO have a much higher 
conversion rate of 14.6%. The combined effects of high visibility, 
multiple touchpoints, and customers’ problems getting solved 
lead to the perfect environment for lead conversion. This is why 
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many B2B companies enlist the support of blog writing services 
whenever they face issues with lead generation and conversions. 
Blogs Educate 
Potential Clients 
Quality blogs are 
informative, featuring 
rich statistics and 
insights. These features 
drive readers’ interest 
but also give your brand 
an opportunity to 
educate them in a 
beneficial way. You can 
communicate the pain 
points that your brand 
solves and reinforce what 
your brand sells. Blog 
content writing services 8
use a variety of sources, 
graphics, and research 
reports to educate 
prospects in a manner 
that adds value. 
Blog Writing Services Give Your 
Brand a Personality
Blogs speak to your prospects conversationally and insightfully. 
They create a voice for your brand, making it ‘human’. This helps 
differentiate your brand from a sea of competitors. Instead of 
using drab business jargon, blogs provide an opportunity to 
interact using relatable and personable content. Many blog writing 
services help brands create a consistent tone and personality that 
aligns with the target audience. Instead of a faceless entity, your 
brand can build a rapport with prospects through the expertise of 
B2B content writing services.
Humanising your brand by giving it a personality allows you to 
build a relationship with customers. This connection, over a long 
period of time, is likely to develop into brand loyalty for your B2B 
business. 9
Blogs Position Your Brand as a 
Thought Leader
A thought leadership blog strategy focuses on authentic content 
with the aim of sharing information and wisdom. These types of 
blogs allow you to establish your brand as a leader in the industry. 
It will increase its visibility and credibility. LinkedIn found that 54% 
of decision-makers and 48% of C-Suite executives spend more 
than one hour reading and reviewing thought leadership content. 
Another study found that two-thirds of marketers surveyed 
considered thought leadership as their top priority. Also, many of 
them are looking to use the services of blog content writing 
services for the same reason. 
Blogs are a great tool for thought leadership positioning. They 
provide flexibility around word count, visuals, and content 
structure to best suit your needs. They can help establish your 
brand as a force to reckon with in the industry, leading to 10
enhanced marketing and business outcomes. 
Blogs Are Cost-Effective
Paid advertising campaigns only get you results as long as you 
continue to put money into them. However, blogs provide you 
with results over a long period of time. As you produce more and 
more blogs, you continually grow traffic to your website without 
necessarily increasing the budget you spend. According to this 
study, content marketing costs 62% less than traditional 
advertising, while another states that 82% of blog marketers 
witness positive ROI for their inbound marketing. 
Blogs are also more scalable and feasible as a long-term strategy 
than paid promotional campaigns that require a significant 
investment. You can even use the expertise of many blog writing 
services at affordable rates to boost your content marketing 
strategy. It is safe to say that the cost savings of making blogs 
and content the centre of your marketing are too impressive to 11
overlook. 
Blog Writing Services Can Support 
Any Marketing Objective
As we have been communicating, blogs are highly versatile and 
flexible. They support a diverse variety of choices as per your 
requirements. Blogs can drive various marketing objectives, such 
as 
Brand visibility and awareness
Building trust and loyalty 
Lead generation and conversion 
Engaging with the audience 
Brand positioning, and so on.
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Blog writing services start by understanding your brand, industry, and 
target audience. They then focus on the marketing and business 
objectives to create a customised content marketing strategy. By 
modifying and finetuning the elements of blogs, many of these 
strategies can be successfully implemented by blog content writing 
services.
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Blogs Allow for Content Repurposing
The content created for a blog is not limited to a single website 
post. With a few tweaks, it can be used for multiple platforms, and 
parts of it can even be used on social media. The content used in 
blogs can also act as a foundation for the creation of infographics, 
videos, and newsletters. 
This also helps in maintaining consistent messaging across 
various platforms and content formats, as the source behind them 
is the same. Therefore, blog content writing services often use 
blogs as a starting point to develop other elements for the overall 
marketing strategy. 
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Blogs Lead to 
Long-Term 
Success
If you are looking for a 
consistent, scalable, and 
reliable strategy for long-
term benefits, blogs are 
the perfect match for you. 
The demand for content is 
never-ending, and blogs 
can be a perennial feature 
in your marketing efforts. 
Moreover, the consistency 
and frequency of blogs 
over a long period of time 
will allow your brand to 
reap the maximum 15
benefits of this strategy. 
Being cost-effective and flexible, blogs should definitely be used to 
create a sustained competitive advantage for your B2B business. 
While many organisations face issues in developing in-house expertise 
and commitment to make blogs a long-term strategy, this problem 
can be easily resolved by outsourcing your needs to blog writing 
services. 
This list can continue, but we hope that the message has been clearly 
established by now. Blogs have the potential to be the sustained 
driver of your content strategy, linking your marketing efforts to your 
business goals. As you appreciate the importance of blogs, you might 
wonder, “How can I make the most out of blogs?”. Here are some tips 
and tricks that might come in handy. 
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Tips for Creating High-Performing 
Blogs
Blog content writing services use a variety of techniques to 
maximise the impact of blogs. Some of these best practices 
include: 
Start by creating personas for your multiple audience segments to 
better understand the type of content you need.
Use various SEO techniques, such as meta titles and meta 
descriptions, to capitalise on target keywords. Incorporating links 
and alt texts can also go a long way in increasing the visibility and 
ranking of your blogs. 
Instead of making your blogs look like chunks of text put together, 
you can add aesthetic visuals and eye-catching graphics to get 
your message across effectively. 
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Incorporating Calls To Action (CTAs) in your blogs can bolster lead 
generation. 
The potential benefits of blogs can only be reaped through 
consistent commitment. Blogs need to be churned out frequently 
while adhering to high-quality standards and using the above-
mentioned techniques for them to work their magic. While this 
might sound like an uphill task, outsourcing it to blog content 
writing services can empower you to reap these benefits. It 
happens without going through the hassles of producing them in-
house. 
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How Can You Benefit From Our Blog 
Writing Services?
Blogs can be the star of your content marketing strategy, tying 
beautifully to your business objectives. At Goodman Lantern, we 
provide one of the top blog content writing services delivered by 
our seasoned writers with experience creating high-performing 
blogs. Partnering with us can get you started on a continued 
journey of competitive advantage and marketing success by 
leveraging the power of blogs. 
Book a call or send us an email to take your marketing to the next 
level. 
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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