4 Reasons Why Local Companies Must Focus On Digital Content Distribution
                     4 Reasons Why Local 
Companies Must 
Focus On Digital 
Content Distribution
https://goodmanlantern.com/
1
In today’s digital age, many consumers turn to the internet to research 
products and services before making a purchase. So, any local SaaS
 business has got to have a strong online brand presence if they wish to 
attract and retain its client base.
Strategic digital content distribution is the optimal solution. 
Communicating your company message using various digital content 
platforms will propel your business forward, expand its audience, and, 
ultimately, establish your brand online.
In this blog, we look at the four main reasons local companies should 
focus on digital content distribution and the benefits this content 
marketing strategy could have on your business.
2
1. Attracts a 
Wider Audience
Using multiple content 
platforms is a highly 
effective way to boost 
brand visibility and 
win over your target 
audience. 
3
By creating a multi-pronged, cohesive content marketing strategy, your 
business can use different digital content distribution platforms to share 
messages across multiple channels simultaneously. Publishing online copy 
across multiple channels helps your business 
reach a wider audience and attract new, high-quality prospects. 
Different people use various content distribution platforms at different 
times. If you’re marketing a new product, for example, and you’re looking 
to target a new audience, you should post your copy on a platform that’s 
most likely to reach your target buyer. This doesn’t mean you should 
ignore your existing audience, however. 
4
This multifaceted approach to marketing means you can adjust the copy 
style and tone to suit different audiences. Introductory campaigns can 
target new prospects to warm them up to your brand. At the same time, 
you can target your existing client base with copy that reiterates the 
value they receive from your services. 
Since winning over new leads can be a challenge for growing SaaS 
businesses, using a content marketing strategy that targets multiple 
audiences across multiple channels, each with its unique message, is 
highly advantageous. It attracts new business, retains your client base, 
and boosts conversion rates whilst nurturing your existing client base.
5
2. Digital 
Content 
Distribution 
Improves Your 
Online Rankings
Businesses can use 
digital content 
distribution methods 
to boost their SEO 
rankings. A well-
planned content 
marketing strategy 
can increase local 
businesses’ visibility 
on search engines like 
Google, which 
attracts more organic 
traffic
6
 to their website.
A content marketing strategy that adopts a multichannel approach to 
sharing online media is an excellent way to funnel traffic to your website 
from multiple streams. The more traffic directed to your site, the higher it 
is indexed in its respective search engine. 
Along with a high-ranking website, a brand with a 
strong social media presence adds credibility. Credibility and visibility are 
key to attracting a wider audience while strengthening your brand image. 
This is important if you want your business to stay competitive in a 
growing market.
7
3. Encourages Authentic Engagement
By creating and sharing valuable content, local companies can foster a 
sense of community. They will also establish themselves as thought 
leaders in their industry. Content that is distributed across multiple 
platforms enables local companies to engage with their customers. It 
builds relationships through social media, email marketing, and other 
online channels. 
Cultivating a community requires engagement, and digital content 
distribution creates this type of engagement. Engaged social media 
pages are more visible and more easily discoverable. They’re also more 
trusted by their audience, which, in turn, attracts an even larger 
audience since trust fosters trust.
8
Not only does engagement enhance visibility, which then widens your 
audience scope, but it also funnels traffic to your site. And a site with 
high traffic is pushed to the top of the search engine results. It’s a win-
win.
Leveraging multiple content distribution platforms to advertise your 
brand also ensures that your copy meets the right people (people who 
are actually interested in your brand). It also ensures that the 
messaging they receive aligns with where they are in the sales funnel. 
This is beneficial in that it results in successful lead generation.
9
Highly engaging posts and a strong online profile also maintain your 
client base by keeping your brand connected to its audience. This 
connection further adds to the positive snowball effect when it comes to 
brand, audience, and customer growth.
As mentioned above, engagement also fosters a sense of community. 
This is key in an online world that could otherwise seem cold and 
impersonal. This appeal to human connection also differentiates your 
brand, making it stand out online, successfully winning over and 
maintaining a wider audience.
10
4. Digital 
Content 
Distribution 
Develops Brand 
Awareness
We’ve already 
established the 
importance of having a 
strong online profile and 
brand presence. Your 
customers need to find 
your business and its 
related services no 
matter where they 
search – be it Google, 
Facebook, or email. 
11
Digital content distribution can help local companies build brand 
awareness and establish their brand online. By consistently publishing 
high-quality messaging and engaging with their audience across a 
variety of touchpoints, local companies can strengthen their brand. It 
helps them differentiate themselves from their competitors.
What’s more, potential customers are able to find services or online 
copy that matches their exact query or their current interests, therefore 
fulfilling a ‘need.’ This ‘need’ is either in the form of valuable 
information or in services offered. They ultimately solve your client’s 
problem in a way that’s streamlined and stress-free.
12
Let’s Work Together
The subscription economy has boomed, and there’s no indication that 
it’ll slow down. This is positive news for budding SaaS businesses. But it 
also means they’ll require more innovative ways to stay relevant in a 
flooded online market.
Digital content distribution is an innovative way for companies to reach 
and engage their ideal buyer profile successfully. A boosted audience 
and strong online profile are key to building a solid brand name. 
However, a strong content marketing strategy can be challenging and 
time-consuming to do in-house.
13
So, if you’re a SaaS business owner looking to get started on your own 
content distribution strategy, contact the Goodman Lantern team to 
assist. With years of experience behind us, we will personalise a plan for 
you. It’s backed by up-to-date data and tried and tested methods that 
are sure to grow your audience and solidify your brand name. Contact 
us today.
14
THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
15