5 Types of High-Quality Travel Content That Can Help Brands Rebound in 2023
                     5 Types of High-
Quality Travel Content 
That Can Help Brands 
Rebound in 2023
https://goodmanlantern.com/
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The pandemic saw countries close, with travel lovers waiting patiently 
until vaccinations rolled out and borders slowly opened again. This meant 
that the travel industry took a serious knock in 2020 and continues to 
suffer from the aftermath.
Statistics show that travel picked up in recent times, although not to pre-
pandemic levels. Also, challenges still loom after Covid, including a 
possible recession. So, how does this affect travel agencies, and how can 
they rebound? Travel content writing services could play a vital role in the 
industry’s recovery process.
This blog explores five different types of high-quality travel content brands 
could tap into to make a comeback this year.
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What Can the 
Travel Industry 
Expect in 2023?
According to senior 
research analyst Seth 
Borko, prospects for the 
travel industry are mixed. 
The United States seems 
to be reaching pre-Covid 
levels, while Asia lags 
behind. Overall, however, 
travel brands around the 
globe can expect positive 
growth this year with 
even inflation and 
unreliable flights proving 
no deter to keen 3
travellers. As such, travel 
companies are urged to 
capitalise on this demand
That said, brands must work hard to build and sustain customer loyalty 
and understand what today’s travellers are really looking for. This way, 
their brands can meet their prospects’ needs perfectly.
So, what is the modern traveller looking for?
According to  Kenneth Purcell, founder of digital ecommerce platform 
iSeatz, customers crave control, which travel companies can offer by 
focusing on two things; value and service flexibility. By using a content 
strategy for travel business advertising, businesses can offer both.
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Why Use Travel Content Writing 
Services?
Using travel content writing services is effective because it focuses on 
more than simply making ‘sales.’ Instead, writers use high-quality 
travel content to educate, inspire, and offer value to their readers. 
Since the travel industry is about selling an experience, it’s 
understandable that this type of marketing is a highly effective way 
for travel agencies to advertise their services.
Here are seven high-quality travel content trends these industries 
could tap into this year.
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1. Brand-Building Blogs
Blogs are informative content pieces between 500 and 2000 words. Most 
often, businesses use this content writing form for travel websites. Blogs 
are written conversationally, covering a diverse range of topics, from tips 
on booking accommodation and activities to how to get discounts on 
flights and best times to travel. For example, an airline agency could write 
about insights into sustainable developments surrounding air travel. With 
this information, hotels near heritage sites could expand on these 
landmarks’ unique histories. 
One of the goals of blog writing is to answer questions travel prospects 
might be interested in. Answering their questions offers value, while the 
copy (which should be optimised for SEO), 
attracts more visitors to your website. More traffic to your site results in 
more leads and, ultimately, more sales. 6
2. Provide Virtual Tours as Online 
Immersive Experiences
Consider creating video content for a truly immersive experience when 
conducing virtual tours online. Visitors can take these tours from anywhere 
in the world, opting to go on a virtual tour as a way to “try before they 
buy.”
Virtual tours as a high-quality travel content form also offer the prospect 
value by providing useful information and engaging online experiences. 
What’s more, incorporating virtual tours into a content strategy for your 
travel business can offer potential customers a certain level of control. 
These customers can experience a bit of what the destination has to offer 
and will feel more informed and empowered in their decision-making 
process.
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3. Captivating Video Content
Video reigns supreme in the content marketing world. According to 
HubSpot, 91 percent of businesses use video marketing and 92 percent 
say that video marketing has given them a positive ROI. With the 
popularity of video platforms like YouTube and TikTok, there’s proof that 
this content form works.
There are so many types of videos and digital channels to distribute your 
video content. No matter your audience or travel type, video marketing 
has something for everyone. Considering that business trips have 
decreased, and leisure travel has become more popular, social media 
videos is a great way to target your leisure-seeking audience. When paired 
with informative audio and striking visuals, videos can educate, engage, 
inspire, and eventually win over your prospects. 8
4. Whitepapers
Whitepapers are well-researched, long-form written content that requires 
the skill of an expert writer. Using whitepapers in your content strategy for 
your travel business can target a different audience compared to other 
content forms. These targets include stakeholders, business partners, or 
prospects looking for more formal, in-depth information. 
For example, travel content writing service agencies might use 
whitepapers to investigate sustainable tourism trends. An airline could 
release a white paper on the progress of eco-friendly air travel. 
Whitepapers could also cover corporate travel reports – a high-quality 
travel content form that would more likely target those interested in 
business travel.
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5. Case Studies
Case studies are an 
effective content 
writing form most 
often used on travel 
websites. Travel 
content writing 
services agencies use 
these case studies to 
share people’s real-
life travel 
experiences.
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Case studies can make use of user-generated content as a marketing 
tool. When used as part of a content strategy for your travel business, 
they can serve as positive client testimonials. When it comes to long-
distance travel, people have got to see that your services are valuable 
(i.e., worthy of purchase) and that they’re legitimate. Sharing case 
studies of real people with real stories is not only interesting and 
informative, but it adds credibility to your brand, which could, in turn, 
boost inquiries and sales.
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To Tie It All Up
Travel content writing services are an exciting and cost-effective way to 
attract and engage an audience from all around the world. Overall, creating a 
well-thought-out content strategy for your travel business could be the 
secret behind your travel brand making a comeback this year. 
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Let’s Work Together
Is your business looking to boost its brand using high-quality travel 
content? Consider working with the Goodman Lantern team. We offer a 
well-rounded, international perspective when taking into account your 
content marketing needs.
Engage your audience, build online trust, and set your business up for 
success as the travel industry begins to rebound in 2023. Simply 
contact us to get started on your content writing for travel websites.
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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