7 Key Questions to Ask Before Hiring Logistics Content Writing Experts
                     7 Key Questions to 
Ask Before Hiring 
Logistics Content 
Writing Experts
https://goodmanlantern.com/
1
The USD 9.96 trillion transport and logistics industry is changing like never 
before. Supply chain disruptions, increasing costs, booming e-commerce, 
rising competition, and technological advancements make it tough to 
maintain market share. So, how do you stand out in this industry? 
One way is through content marketing. Content marketing can build your 
reputation, attract quality leads, and increase conversions. But how 
exactly does logistics content writing take you that extra mile? Let’s find 
out.
2
Using Logistics 
Content Writing 
to Go the Extra 
Mile
Well-defined writing 
can strengthen your 
relationships with 
suppliers and 
customers and boost 
your bottom line. 
Here’s how. 
3
1. Increases Visibility
Today, customers go online to find most products and services they 
purchase. That means you want to be among the top results they see. 
Logistics content writing experts create search engine optimised (SEO) 
communication to help you rank high on search engines. Valuable, 
optimised communication ranks high as it addresses customers’ pain 
points. Additionally, social media posts and marketing materials 
increase your brand’s visibility.
4
2. Improves Customer Experience 
Logistics content writing can help improve customer experience by 
providing clear communication about shipping and delivery 
expectations and addressing common questions and concerns. It also 
builds trust through transparency and helpfulness. With expert 
writers’ help, your company can create a positive and informative 
customer experience by offering relevant and valuable 
communication, increasing satisfaction and loyalty. Effective logistics 
content writing can also reduce customer service inquiries, saving 
time and resources for both your company and the customer.
5
3. Builds Brand Reputation 
By using logistics content writing in your strategy, you can help build 
your brand reputation by establishing your company as an authority in 
the industry. Consistently providing valuable communication to your 
audience helps you create a positive perception among current and 
potential customers. Logistics content writing can also demonstrate 
your company’s commitment to transparency and customer satisfaction, 
enhancing your brand’s credibility and reputation.
Now that you know how logistics content writing experts can help your 
organisation, it’s time to find one.
6
Finding the 
Right Logistics 
Content Writing 
Experts
To choose the best 
logistics content 
writing experts for 
your brand, you must 
ask them seven 
essential questions.
7
1. What Do You Know About the Industry?
A logistics content expert should know about the industry’s trends, 
challenges and opportunities. If they can’t answer what these are, they 
aren’t the right fit for you. The writer needs to understand the industry 
to do justice to the written materials they create.
8
Industry knowledge about modes of transportation, warehousing, 
inventory management, supply chain optimisation, and regulatory 
requirements should be a minimum requirement. Only then will the 
writer be able to communicate effectively with your target audience.
Ask the potential writer specific questions about the industry. Is their 
response insightful? Does it demonstrate a deep understanding of the 
industry? If not, you’re better off looking somewhere else for these 
services.
9
2. How Many Years of Writing Experience Do You Have?
Experienced writers know how to create optimised content that can 
really connect with your target audience. They know how to drill 
down on pain points and use their storytelling skills to engage and 
catch readers’ attention.  
10
Logistics content writing experts have honed their writing skills and 
are familiar with different writing styles. Additionally, professional 
writers know how to conduct thorough research and meet deadlines. 
Find out how much experience the writer has. You should find out 
their experience with writing as a whole and within the logistics 
industry. Ask the writer to show you their portfolio. This will give you 
an insight into their familiarity with the industry.
11
3. Have You Ever Done SEO Writing?
A writer could create a really well-written article that hits all your 
target audience’s pain points. But it won’t amount to much if nobody 
reads it. When looking to hire transportation and logistics writers, 
check if they know how to make copy rank.
Firstly, the writer should understand the customer to create relevant 
copy. Then, they should use relevant keywords in their copy and 
ensure they hit the right density for SEO. They should also know how 
to use meta tags, descriptions, and alt images to help your content 
reach your audience. 
Ask the writer questions about SEO to check their technical skills. You 
can also ask them to show previous articles that have ranked on 12
search engines.
4. Do You Understand the Basics of Content Marketing?
Each article and piece of copy should tie into your overall content 
and marketing strategy. When you hire transportation and 
logistics writers, they should be able to create, share, and 
measure content. 
The best writers will take time to understand your customers and 
strategy. Then, they create valuable and relevant communication. 
To ensure your content has hit the mark, writers study metrics like 
website traffic, engagement, and conversions.
13
Ask writers how they measure the effectiveness of their writing 
or how they know it’s been successful. This will give you a good 
idea of the writer’s familiarity with content marketing and 
whether they really understand how to leverage it to drive 
business growth.
14
5. What Topics Do You Think Will Interest Our Target 
Audience?
Once you’ve gauged the writer’s experience, try understanding 
whether they really know what kind of content will draw your 
audience in and solve their problems.
A logistic content writing expert has an idea of topics that will be 
relevant to and engage your target audience. They’ll also know 
how to use this to set your brand apart from competitors by 
aligning with audience needs. 
15
Ask the writer to list a few topics your audience would enjoy 
reading about. Pay attention to the counter questions they ask. 
Also, ask them to give ideas across different platforms like 
websites, blogs, eBooks, and social media.
16
6. What Is the 
Research Process 
You Follow Before 
Writing an Article?
The written materials 
a logistic content 
writing expert 
produces should be 
accurate, timely, and 
informative. Hire 
transportation and 
logistics writers with 
a thorough research 
process to ensure 
you get this.
17
Learn how the writer keeps themselves informed about updates 
in the industry. Then, learn about the process they follow. Good 
writers will know how to research well and will leverage this to 
provide helpful, valuable, and insightful content to your 
audience. 
Ask what resources the writer uses to get the information they 
use in their writing. This will give you an idea of whether they 
use good resources and how accurate, relevant and up-to-date 
their work will be.
18
7. How Do You Collaborate With Editors, Designers, and 
Other Team Members?
Ultimately, a logistics content expert will need to work within a 
team or collaborate with your colleagues. As such, you need to 
gauge their working style and match it with your brand. If they 
can’t work well with other people, they probably aren’t worth 
your time.
A logistics content expert might need to work with your team to 
get information for their work. They’ll likely also need to work 
with editors to ensure they deliver high-quality writing. 
Depending on the kind of materials they create, designers might 
need to get involved too. 19
Ask the writer what their process generally entails and how well 
they work in teams. This will help you to understand their 
working style and whether it will fit in with your other team 
members.
Armed with all this information, you’ll be able to make the right 
choice when it comes to choosing a logistics content expert for 
your company.
20
How Our Team Helps with 
Logistics Content Writing
Goodman Lantern has a team of experienced professionals ready 
to help you meet your business goals. Our deep understanding of 
the industry, paired with expert writers, editors and strategists, 
helps us set your brand apart. Contact Goodman Lantern today to 
hire transportation and logistics writers.
21
THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
22