Advanced LinkedIn Content Strategies to Implement in Your B2B Marketing
                     Advanced LinkedIn 
Content Strategies to 
Implement in Your 
B2B Marketing
https://goodmanlantern.com/
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LinkedIn has come a long way, from a budding professional 
networking site to a gold mine for businesses. It has many users, 
including corporates, creators, professionals, and students. The 
platform has close to 750 million users, with approximately two new 
members joining the platform every second. 
For B2B businesses, LinkedIn is undoubtedly the most important 
platform that needs to be at the centre of their B2B content marketing 
strategies. In fact, more and more businesses are turning to a 
LinkedIn B2B marketing agency to drive these strategies. The time 
has come to move from “Do we need to use LinkedIn?” to “How do we 
market our business through LinkedIn successfully?”
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Still unsure about LinkedIn content strategies and marketing? Here is 
why LinkedIn should be the absolute favourite of any B2B business. 
Context Matters: Social media users scroll through Instagram with 
the primary intention of watching reels or browsing through stories 
rather than interacting with a business. They go to Youtube to watch 
the video, not to pay attention to the ad that plays before it. On the 
other hand, users browse through LinkedIn as mindful professionals and 
not as mindless scrollers.
 
Data Leads the Way: Targeting on LinkedIn is informed by data 
directly sourced from the users, making the data very robust and 
insightful. LinkedIn has several targeting parameters and strategies, 
which allows businesses to get the most out of their spending on be 
utilised for lead generation.LinkedIn marketing strategy.
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Pick-and-Choose Ad Formats: LinkedIn also provides multiple 
ad formats to amplify the impact of any 
B2B content marketing strategy. LinkedIn content strategies can use 
formats like images, carousels, videos, texts, or spotlights to engage 
with their audience.
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Business Opportunities on 
LinkedIn
The list can go on, but you get the point. LinkedIn is where your next 
business partner is waiting, where your potential clients are spending 
time. It’s also where you have unmatched access to C-Suites and 
decision-makers. In fact, Hubspot stated that four out of five LinkedIn 
users drive business decisions. 
Therefore, it’s of the utmost importance to have a robust 
LinkedIn content strategy. It would help to get the most out of your 
marketing efforts. It’s no longer enough to do the basics because that’s 
what the competition is doing as well.  Rather, an advanced LinkedIn 
marketing strategy is just what you need to make your B2B campaigns 
stand out.  
So, what are these trends and advanced LinkedIn strategies that we’re 5
talking about? Let’s dive in. 
Advanced 
LinkedIn 
Marketing and 
Content 
Strategies
Content Publishing 
Without a doubt, an 
effective LinkedIn 
content strategy is 
what every B2B 
business needs to 
have in place. While 
at first, this strategy 
might not sound very 
“advanced”, there are 
a lot of layers 
involved in reality. 6
You can not only drive content through the company page but also 
through thought leadership articles. It should happen by keeping in 
mind the decision-makers and the C-suite present on the platform. 
These articles, by company founders or key employees, are often at the 
centre of B2B content marketing strategies. In fact, Hubspot stated that 
over 90% of B2B marketers use LinkedIn for organic social marketing, 
most of which requires content publishing. 
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Advance Search 
Advance search is an outbound marketing tool that allows B2B 
businesses to identify the exact type of users they want to target. While 
the scope and features available for this LinkedIn marketing strategy 
increase with a premium membership, even the free version has filters 
that effectively narrow down searches. Advanced People Search on 
LinkedIn has filters like location, current company, past company, 
industry, profile language, and even nonprofit interests to help effective 
targeting. A lot of LinkedIn B2B marketing agencies often have experts 
that know just the right filter to pick according to the marketing 
strategy and the audience. This allows B2B businesses to identify new 
prospects and effectively curate their LinkedIn content strategy. 
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Showcase Page
LinkedIn showcase pages allow B2B businesses to promote individual brands 
under their umbrella. Showcase pages take targeting to the next level, as 
they allow for inbound traffic for that specific business unit. Think of them like 
add-ons to the company page or extensions that allow a B2B business’s 
multiple brands to establish themselves.    
LinkedIn Groups 
Once the target audience is defined, they can be targeted both individually 
and through LinkedIn groups. Marketing through groups is a very common 
tactic used by LinkedIn B2B marketing agencies. Searching for the right 
groups, being a part of them, and frequently engaging in them often results 
in effective lead generation and rich networking. 
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Group size, level of activity, and relevance are the topmost criteria while 
identifying these groups. B2B companies can even consider creating their own 
groups to further drive the effectiveness of this strategy. 
LinkedIn Events
Conducting and promoting relevant events has also been proven as an effective 
marketing strategy on the platform. Not only can a B2B business attach itself to 
the industry leaders present at such events, but it can also drive awareness and 
recall. The list of attendees also acts as a rich database that can be utilised for 
lead generation. 
While we have discussed only a few strategies, there are many more features and 
tools that can drive effective LinkedIn marketing strategies. However, having in-
house expertise and the bandwidth to run extensive B2B content marketing 
strategies on LinkedIn might not be possible for every organisation. Worry not, 1f0or 
LinkedIn B2B marketing agencies are a cost-effective and efficient alternative. 
How Can LinkedIn 
B2B Marketing 
Agencies Help?
LinkedIn B2B 
marketing agencies 
have expertise in 
using the platform’s 
features and filters. 
They perform precise 
identification and 
targeting of the 
audience, getting just 
the right results. B2B 
marketing agencies 
have a deep 
understanding of the 
platform. 11
They often have connections with influencers and top thought leaders 
to drive B2B businesses. They also help in driving robust LinkedIn 
content strategies that garner high views and engagement, resulting in 
successful lead generation.   
LinkedIn content strategies have the potential to make or break the 
success of any organisation’s B2B marketing efforts. Outsourcing to a 
LinkedIn B2B marketing agency can offer all the benefits at a great 
price and with the least amount of admin. If you’re looking to shape up 
your LinkedIn presence, link up with Goodman Lantern and learn how 
we can get you there. 
Here’s to your business shining on LinkedIn! 
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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