How Will AI-Driven Content Affect the Future of Marketing?
                     How Will AI-Driven 
Content Affect the 
Future of Marketing
https://goodmanlantern.com/
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Artificial Intelligence (AI) is rapidly changing how businesses operate. 
The field of content marketing is no exception. AI is already being used 
to automate various aspects of content creation and distribution, and 
the industry is about to change forever.
Ever since the advent of ChatGPT in November 2022, AI-driven content 
has taken centre stage for marketers. AI content marketing is being 
adopted by organisations across industries. It provides various benefits 
such as cost-effectiveness, scalability, and easy, convenient content 
creation. 
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According to a report published by Reportlinker.com, the global AI-based 
content creation market is expected to grow from $1.26 billion in 2020 to 
$3.87 billion by 2025 at a CAGR of 24.2%. The increasing demand for 
personalised, high-quality content, as well as the need to improve 
efficiency and reduce costs drives this growth.
These statistics lead to a lot of questions about AI’s impact on marketing. 
How will AI affect the future of content marketing? What are the ways in 
which AI-driven content will be used? Will AI content marketing replace 
the need for human content writers and marketers? 
Let’s take a closer look.
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Applications of AI-
Driven Content 
AI content marketing 
can create value for 
organisations and shape 
the future of content 
marketing in the 
following ways:
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Automated Content Creation
One of the most significant ways in which AI impacts content marketing
 is through automated content creation. AI-driven content tools such as 
ChatGPT can generate written content that’s indistinguishable from any 
text written by a human. This has made it possible for businesses to 
create high-quality content at scale, without the constant need for 
human writers.
This change is also good news for small- and medium-sized 
organisations. While a lot of them struggle to produce consistent 
content due to budget constraints, the advent of ChatGPT changes that. 
These businesses can now use AI-driven content at scale without 
overshooting their budgets. 
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Personalised Content
Another way in which AI is impacting content marketing is through 
personalised content. 
AI-powered tools can analyse data about individual customers and use 
it to tailor content to their specific needs and interests. This makes it 
possible to deliver highly relevant and engaging content that’s more 
likely to convert into sales. 
In fact, a study by HubSpot found that personalised Calls-to-Action 
(CTAs) resulted in a 42% higher conversion rate than generic CTAs. In a 
world of content clutter, personalised, AI-driven content will drive the 
future of successful marketing. 
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Content Optimisation
Businesses can also use AI to optimise content for search engines and 
social media platforms. AI-powered tools can analyse data about search 
trends and social media engagement to identify the types of content 
that are most likely to perform well. This can help businesses to create 
content that’s more likely to rank high in search results and generate 
engagement on social media.
According to Forbes, 93% of online experiences begin with a search via 
a search engine, making SEO a top priority. Furthermore, a study found 
that social media can generate almost double the marketing leads of 
trade shows, telemarketing, direct mail, or PPC. 
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However, it can be difficult to figure out the right strategy to get these 
results, and how to optimise the content accordingly. In cases such as 
these, AI content marketing can be a lifeline for businesses and 
marketers.
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Content Distribution
You can also use AI content marketing to automate the process of 
content distribution. 
AI-powered tools can analyse data about customer behaviour and use it 
to identify the best times and channels to deliver content. This process 
can help businesses to reach their target audiences at the right time 
and place, which can improve engagement and conversion rates.
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Challenges and Opportunities of AI-
Driven Content Marketing
While AI is bringing many benefits to the field of content marketing, it 
also poses some challenges. One of the main challenges is the risk of 
reducing human creativity and personalisation. AI-generated content 
may lack the human touch required to create truly engaging content. 
Therefore, in the future, over-dependence on AI content marketing can 
lead to a world where human-produced content isn’t appreciated. 
Another challenge is the risk of creating low-quality content that 
doesn’t meet the needs of customers. AI-generated content may not be 
as high quality as human-written content. It might not even be tailored 
to the specific needs of individual customers.
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However, these challenges also present opportunities for businesses 
to differentiate themselves by creating high-quality, thought 
leadership-type content that AI-generated content can’t replicate. 
Businesses can use AI-generated content as a starting point. Then, 
they can ask human writers to review, edit, and customise the 
content.
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Conclusion on 
AI-Driven 
Content
In conclusion, AI is 
already having a 
significant impact on 
the field of content 
marketing, and this the 
use of AI is expected to 
continue.
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AI-powered tools and technologies can automate the process of content 
creation, optimisation, and distribution, making it possible for 
businesses to create high-quality content at scale and tailor it to the 
specific needs and interests of individual customers. 
However, companies must be aware of the challenges and opportunities 
that AI-generated content poses. They should invest in strategies to 
overcome these challenges and take advantage of the opportunities. 
The best way to mitigate these challenges would be to find a balance 
between AI and human content marketing. This creates an opportunity 
for businesses to find a sweet spot and get the best of both worlds. 
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Instead of seeing AI as a threat to human competence, the 
future of content marketing involves both bots and humans. 
AI’s impact on marketing will ultimately enable human writers 
to produce quality content at scale. 
Are you ready to embrace the future? 
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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