Why Article Writing Services Are So Important for Your Business Find Out Now
                     Why Article Writing 
Services Are So 
Important for Your 
Business? Find Out 
Now.
https://goodmanlantern.com/
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In a world that is increasingly more digital, content is generated and uploaded 
online in enormous quantities every day.
Millions of people rely on the internet and search engine results to find answers to 
the questions they have. This is especially true for potential customers searching 
for services and products.
It’s important that you deliver answers in the form of high-quality content. This is 
how your website becomes a part of the search results that appear when your 
potential customer embarks on a deep dive into the internet. Your chances of 
ranking increase when you answer the questions that are most commonly 
searched for.
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If you are a business owner or marketer for the subscription-based technology 
industry or work within the SaaS industry, you understand the importance of 
efficient and clear online communication.
Article writing services can provide your business with well-researched, 
eloquent, and quality content. That way, your service is not only found online but is 
also found to be credible and informative.
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Why Is Content 
Writing 
Important for 
Businesses?
Businesses that offer an 
online service or 
software as a service 
need content. These 
companies benefit most 
from consistency. 
Consistent content 
writing is an excellent 
means to inform your 
reader and target 
audience. It helps them 
to understand the 
benefits of the service 
you provide. 4
One should never assume that it’s easy for your customers to understand your 
service offering. Content that is carefully crafted by a high-quality article writing 
service ensures that readers understand your services. This can significantly 
improve both your business’s online presence and your brand reputation.
Articles also allow you to explore a topic and deliver more information regarding 
your brand. This will entice, inform, and lend credibility to your service, 
contributing to the growth and ranking of your business online.
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Why Do You Need 
Content Writing 
Services?
As the world’s most 
popular search engine, 
Google weaves through 
billions of websites daily. 
The algorithm is looking 
for updated content and 
keywords. When a 
search engine, like 
Google, finds an update 
on an existing website, 
its algorithm 
subsequently takes it 
into account. This 
positively impacts your 6
chances of ranking your 
website.
Your quest to provide your customers with consistent, accurate information can be 
time-consuming. But content writing services can save you an enormous amount 
of time. 
Tech-based businesses benefit from having at least one new article released on 
their website weekly. Releasing two to four articles a week would be the ultimate 
boost to your conversions and would help generate traffic to your site. But, good 
copywriting can take a large portion of your time and could eat into a full working 
day of your week to produce one article.
You already have an incredible software service to sell without the added pressure 
of having to deliver a weekly article.
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Your Search for the Best Article 
Writing Service Stops Here!
At Goodman Lantern, we appreciate that our client’s time is their most valuable 
resource. This is why we can assist you with our 
professional article writing services. We ensure that you receive well-
researched, search engine optimised, and keyword-oriented copy. When we 
write for you, we write with your target audience in mind.
Having a dedicated, experienced writing team work for your brand, means that 
they get to know your brand better than anyone else. They deliver a consistent 
tone, message, and strong marketing effort. Plus, you’ll have peace of mind 
knowing that a team of professional writers is working on your brand and 
consistently coming up with fresh ideas.
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Article writing services also open your world to a team of writers with experience in 
different industries. We can match the ideal writer to your business or article topic 
depending on your needs.
Apart from saving time, using a professional article writing service can save you 
money too. Instead of hiring a full-time staff member to write articles, you can rely 
on Goodman Lantern. We meet your writing deliverables without the added 
expenses of employing someone else for the task.
We’re all about quality and reliable quantities. Let us help you to keep your 
business top of mind with customers and search engines alike.
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What Are the Reasons for Writing 
an Article?
A well-written article goes beyond informing your customers about your product 
or service. It also serves to boost your search engine ranking.
New content uploaded on your website benefits a business in four different 
ways:
1 – A search engine acknowledges that you have posted new content and 
rewards you with a better ranking as it sees that your site has been updated.
2 – Search engines recognise well-written articles that contain 
relevant keywords. This rewards its relevance by driving up search rankings. 
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3  – The article allows your potential customers to find out more about your service 
and allows them to linger on your site longer. It ensures others see you as the 
expert in your field.  This will push your business up the search engine rankings, as 
your article is seen as a quality piece of content that search engines love.
4 – Articles, once published on your website, can be shared to a myriad of social 
media platforms such as Facebook and LinkedIn. Other websites may hyperlink to 
your article in reference too. This all contributes to your site ranking more highly 
with search engines.
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Investigate Their 
Level of Experience 
in Your Industry 
Look into who their 
clients are and see if 
they have clients in your 
industry. If they do, it 
means that they have 
experience in writing 
about and creating 
content around your 
sector. But don’t write 
them off if you see that 
they don’t have clients 
in your industry. Many 
content marketing 
agencies have diverse 12
team members that they 
can call on for work in 
different fields.
For example, at Goodman Lantern, we have writers and team members based all 
across the world. This means we have people experienced in a wide range of 
subject matter. We have team members who have worked in sectors such as 
technology, telecoms, insurance, motoring, tourism, marketing, and so much more. 
If our client list doesn’t show our experience, our varied team certainly does. 
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Ask the Content Marketing Agency 
About Their SEO Knowledge
A content marketing agency in 2021 should know all about SEO. In fact, they 
should ideally have someone on their team dedicated to SEO research and 
knowledge. Be sure to ask about this when you are deciding on an agency. 
You want to work with a team that knows what the changes are in SEO and what 
the important factors are. This team will, after all, create most – if not all – of 
your digital content. They need to know what keywords to use and how to use 
them. They need to be able to create pieces that are optimised for search 
engines, while also being careful to ensure they are catered for the reader. 
A good agency will know how to maintain the delicate balance between the 
two. 
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Try to Figure Out 
What Their 
Company Culture 
and Values Are
Ideally, anyone that you 
partner with for your 
content needs will share 
your values and have a 
similar culture to your 
business. You don’t want to 
work with people who have 
opposing values to you. Do 
they value the mental 
health of their team as you 
do yours? Do they 
encourage work and play? 
Or do they overwork their 
team to the point of 15
breaking? Ask them about 
their values, their Corporate 
Social Responsibility, and 
their tenacious goals. 
If you work with a company whose values don’t align with yours, you might find 
yourself disagreeing on topic ideas later on. It’s important to know about company 
and workplace culture when going into a business partnership of any kind.
There’s a lot to consider when choosing a digital marketing agency. Above all 
else, we encourage you to be discerning when it comes to making your final 
decision. When you find the right company to work with, you’ll know, and your 
business will boom because of it. 
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Why Is It 
Important for 
Online 
Businesses to 
Write Content?
Online businesses 
function in a highly 
competitive 
environment. Delivering 
solutions, and insights 
via exceptional content 
connects your brand to 
your audience. 
Answering your target 
audience’s questions 
ensures your product or 
service stands out from 
the rest.
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Quality content is a great boost to audience engagement and retention on your 
website. It has the added benefit that if customers enjoy reading your content, find 
it useful and credible, they will keep coming back for more. Better yet, they will 
refer you to friends or colleagues. Repeat visits and referrals – well now, that’s 
every business’s dream!
Goodman Lantern is your trusted article writing services provider. With a team 
well versed in copywriting, we deliver content that excites, educates, and engages 
with your target audience.
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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