The Benefits of Landing Page Design Services for Effective Marketing Results
                     The Benefits of 
Landing Page Design 
Services for Effective 
Marketing Results
https://goodmanlantern.com/
1
One of the main goals of many marketing strategies is to increase lead 
generation and conversion rates. Prospects need a vehicle that takes 
them from one destination to the next to jumpstart that process and help 
drive their decision-making. And that vehicle takes the form of a landing 
page. 
The beginning of the sales funnel consists of targeted content enriched 
with search engine optimisation techniques. Once we’ve gained a 
prospect’s attention, we need to provide valuable content that is either 
solution-driven or information-based. Then, we need to create a distinct 
direction they can take to find out more, connect with our business, or, 
better yet, make a sale. 
The link they click on to take them further should lead to a landing page. 
2
This begins the second phase of the sales funnel journey. Now, it’s a 
whole other ball game. 
When someone visits your website, you only have a few seconds to 
capture their attention and persuade them to stay. But with the help 
of an effective landing page, you can shorten the prospect’s journey 
and guide them toward your desired action. 
A landing page for marketing is a web page that allows you to 
capture a visitor’s information through a form or other interaction. 
Typically, a landing page is used in digital marketing campaigns as a 
way to collect leads for sales or marketing purposes. 
Landing pages need to be well-designed and relevant to the 
campaign they are being used for to be effective. Let’s take a deeper 
look into this marketing practice and how it benefits businesses. 
3
What is a Landing 
Page?
A landing page is a 
stand-alone web page 
designed for a specific 
purpose, such as 
collecting leads or 
driving conversions.
4
For example, if you are running a campaign to promote a new 
product, your landing page creators should provide information 
about the product and include a form for visitors to sign up for more 
information. If you are running a campaign to increase brand 
awareness, you should design your landing page to capture 
attention and drive traffic to your website. 
Landing pages can differentiate between a successful campaign and 
one that falls flat.
5
The Pros of Landing Pages
A landing page for marketing limits navigation to help visitors focus 
on the goal rather than being distracted by multiple links. The 
simplicity of a landing page can be key to its success. That’s 
because it makes it easier for prospects to take the desired action. 
In general, landing pages convert more traffic than other web 
pages. It makes them an essential tool for any business looking to 
increase its online sales. A report published by Unbounce states 
that the average landing page conversion rate is just under 10%, 
which is considerably high compared to others. According to Adoric, 
a successful campaign on social media runs a conversion rate of 
2%. 
6
Landing pages are aesthetically pleasing. They’re a marriage of 
striking designs and direct information with a strong call to action. If 
you’ve attracted and delighted a potential customer, a 
professional landing page design company can help them complete 
their venture and nudge them in the right direction. 
You must include several key elements to make a landing page 
successful. The page must be relevant to the target audience and 
the product or service you promote. The headline and copy should 
be clear and concise, and the page should include a strong call to 
action. Finally, the page should be tested frequently. 
7
Website Must-
Haves
A website’s homepage is 
typically designed to be a 
general overview of the 
site’s content. It should 
have links to other pages 
where the user can find 
more specific information. 
On the other hand, 
landing pages are 
designed with a specific 
purpose in mind – usually 
to promote a product or 
service – and they make 
this purpose clear to the 8
user right from the start. 
This can be an effective approach for businesses that want to 
maximise the chances of conversion, as it eliminates the need for 
the user to navigate through the site to find what they’re looking 
for. 
However, it’s important to note that landing pages should not 
replace a website’s homepage; rather, they should complement it 
by providing additional information about specific products or 
services.
Below are some essential pages you need to include in your website 
that will further aid you in your quest for conversion. 
9
About Us
The about us page is one of the most important pages on any 
website. It helps customers get to know the brand and builds trust by 
putting a face and a story to the name. 
The about us page should be well-written, informative, and easy to 
navigate. You should also update it regularly to keep customers 
informed about the latest news and developments at the company. 
An about us page that is neglected or outdated can damage a 
company’s reputation. It will discourage customers from engaging 
with a business. By developing a strong about us page, online 
retailers can create a valuable asset that will help them 
build relationships with customers and encourage loyalty.
10
Service Page
Even the best products and services won’t sell themselves. You 
need to have a well-crafted sales page designed to convert 
visitors into paying customers.
To create an effective sales page, you need to understand your 
customers and their needs completely. Only then can you 
determine what copy and design best suit their needs and 
position in the sales journey. 
If you sell too hard at this point, you risk turning your client away. 
If you undersell, you may lose the sale. The key is to strike the 
perfect balance between these extremes. You can create a sales 
page that will help you close the deal.
11
Contact Us for 
Landing Page 
Design Services
Having a readily 
available and accessible 
contact us page is more 
important than ever in 
today’s digitised 
economy. In the age of 
convenience, people 
want to get information 
fast. Having your 
customers search for 
your contact information 
or copying and pasting 
an email address to 
send you an email can 12
be frustrating and time-
consuming.
By having a contact us page that is easily accessible, you are 
providing a valuable service. It will save your customers time and 
hassle. 
In addition, by making it easy for your customers to reach you, 
you are creating a responsive and helpful customer service 
environment. This type of customer service will foster loyalty and 
inspire repeat business. Therefore, it is in your best interest to 
ensure that your contact us page is up-to-date and easy to find.
13
A custom-crafted, simple, and informative website is crucial to the 
success of any business. But if you want to bolster your conversion 
rates and seal more deals, incorporating a landing page can elevate 
your efforts for certain campaigns. 
Need some assistance in building the ideal landing page? As a landing 
page design company, Goodman Lantern offers innovative solutions to 
generate leads and help turn those leads into customers. Connect with 
us today to learn more about our landing page design services. 
14
THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
15