Why Blogs Long-Term Benefits of Blog Content Writing Services
                     Why Blogs? Long-Term 
Benefits of Blog 
Content Writing 
Services
https://goodmanlantern.com/
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With about 4.95 billion internet users across the world, the potential reach for a 
single blog post is beyond imagination.
Not only can blog writing services increase brand awareness for your enterprise, 
the traffic and lead generation scope is massive. You can 
boost brand credibility and add customer loyalty to the picture.
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Is Blogging Still 
Used?
Yes, this content channel 
is far from buried. It’s 
revamping into an 
improved path for 
business-to-business 
(B2B) engagement. This 
article gives a run-down 
of blogging benefits and 
peeks at the advantages 
of B2B blog content 
writing services. We also 
give you insider tips on 
how to start.
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Outfitted with the basics, you’ll be able to increase leads and sales conversions for 
your SaaS or tech subscription business.
Let’s get going.
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What is B2B Blogging?
Enterprise, business, or B2B blogging is an approach to content marketing that 
enables your business to share valuable information with your target audience.
Your brand advances visibility, builds inbound links, develops ranking, and 
converts leads to sales.
Unlike other forms of marketing, it’s not about selling.
Instead, posting articles with visuals and answers enables you to engage with 
your audience.
You give them value. In return, you build credibility.
In the end, they buy from you or sign up for your services.
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What are B2B Blog Content Writing 
Services?
According to Statista’s information for US companies in 2021, 56% of B2B 
brands do their own marketing, leaving 44% of companies to outsource part of 
or their entire content marketing.
Guess which companies have more time to focus on growth? Yes, the B2B 
companies that outsource.
Why?
Because, according to Orbit Media’s statistics, in 2021, it takes four hours on 
average to craft a blog post, with 6% of bloggers spending over six hours per 
post. Those are the deep-content posts. As you can imagine, you’ll need a large 
team to produce quality articles on a regular basis.
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But, you don’t have to write every post in-house. If you want to gain visibility in 
organic search, you can use industry experts.
Many businesses outsource the entire content marketing function, inclusive of B2B 
blog writing services. While they focus on business, creative souls and industry 
experts craft interesting posts aligned to their business growth goals.
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With Visual 
Channels So 
Popular, Are Blog 
Writing Services 
Still Worth It?
GreYes. Blogs are now more 
alive and popular than ever. 
According to information 
from
 Impact’s Learning Centre, 
only 23% of Internet users 
don’t read blogs, leaving 
you with most users 
wanting valuable content.
It’s 2022, and yes—more 
and more people watch 
videos and share 
infographics. These visuals 
take time to produce. The 8
secret to success with this 
marketing channel lies with 
text aided by visuals.
B2B buyers appreciate expert opinion and research before they engage with 
vendors. But posts need to include visuals, loads of white space and touchpoints.
You don’t have to compose copy and visuals with business blog writing services. 
The outsourced agency can handle it all.
Blogging is still important, and here’s why:
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Get Ready for 
Traffic Jams—
Visitors to Your 
Website
Nobody has ever said 
no to 
more website traffic
 unless they had a 
private website. But 
businesses are profit-
focused. So, attracting 
the right traffic is 
essential.
True, people get to your 
website in other ways.
They type in your 
business name in their 10
browser, but those 
visitors already know 
your brand.
As an alternative, you can go the paid advert route. You’ll get traffic, but that’s only 
for direct selling. Expect to pay a handsome fee for these services. And once you 
don’t pay, the traffic stops.
You’d benefit more from visitors flocking to your site because they appreciate what 
you give. And the visits will come long after you’ve posted.
Blogging is a cost-effective way to attract new visitors to your site and have them 
return for more. Here’s how you do it:
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SEO blog writing services help you to update content, giving both search engines 
and visitors a reason to return. The agency optimises each post for the search 
engines, which will want to index the new pages.
These search engines will visit your site more often. If more pages are indexed, it 
means more visibility in the search results.
Result: more visitors to your site.
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Same Content—
Different 
Channels
Blog content writing 
services put your site 
on the radar of social m
edia users
. Every post that offers 
value becomes a piece 
of shareable content.
B2B readers share 
content on social media 
platforms. They hang 
out on LinkedIn, where 
they share data, 
statistics and thought 
leadership pieces. They 13
also use Twitter and 
tweet about the content 
of value
The same B2B buyers use Instagram and share infographics stacked with data to 
support their causes.
Takeaway—many social media users get to know your brand and site because of 
the shared buzz.
Instead of creating fresh content for each platform, you use posts to share on 
social media platforms.
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Transform the information into shareable content. Use the text in:
•Videos for YouTube.
          
•Quotes for Facebook.
          
•Information packed infographics for Instagram.
          
•Product images with usage directions for Pinterest.
          
•Editorials for LinkedIn.
          
•Statistics for Twitter.
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All of this can be extracted from a single post.
The content pieces you create become a library of information to use in social 
media. Published posts reduce time and effort in expanding your social media 
reach.
You also get traffic from social platforms. It’s a two-way traffic path.
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Posts Turn 
Passing Traffic 
into Sales Leads
BYou don’t want visitors 
scrolling through. It takes 
a lot to get them at your 
site with SEO blog writing 
services. If you create 
content tailored to B2B 
buyer personas, you can 
expect leads to follow.
So, how do you convert 
traffic into leads with blog 
posts?
Add a call-to-action with 
each post. This should 17
bring the reader to the 
next level in the sales 
funnel.
You can lead the visitors to:
•Fact sheets        
•Templates         
•Service trials        
•Manuals     
•White papers      
•Case studies     
•Webinars    
•Podcasts
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Of course, you ask them to give up their email addresses, which gives you the next 
touchpoint for an email or newsletter.
So, the visitors come to your website via social media or organic search results. 
They read the blog post, which can lead to another one for more information. 
There, they click on the call-to-action (CTA).
Or they choose to click on the CTA at the bottom of the post to take you up on the 
free offer. If they do this, they exchange information and receive what you promise.
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The free offer relates to where they are in the sales funnel and to their buyer 
persona.
Now, your post has created a qualified lead for your sales team.
Not everyone will engage. But without a CTA, you give away free information, and 
the visitors move through.
With the help of B2B blog content writing services, you can set benchmarks for 
conversions. The metrics will help you keep track of the conversion rates.
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It Builds 
Authority and 
Loyalty
Consistent posting that 
answers questions and 
solves pain points sets 
you up for long-term 
benefits. This practice 
establishes a report with 
readers. It also 
establishes your brand as 
a thought-leader and 
industry expert.
Your readers are busy 
people. Help them get 
their jobs done faster. Or 
improve their bottom line 21
with your advice, and 
your content is king 
forever.
Becoming an authority on a subject is not for show. B2B buyers are more likely to 
sign deals or subscribe to your service if you have helped them in the past. Your 
posts are perfect for the job.
Because you inform them through the posts, they enter the sales funnel more 
informed, making closure easier for your sales team. Your salespeople have a 
library of posts to work from in answering questions, helping them to serve 
prospective clients better.
Bottom line—you build long-term relationships, which will deliver long after you’ve 
published the posts.
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It Increases 
Rank with 
Valuable Links
Backlinks are only one 
of many factors that 
search engines consider 
for the site’s rank, but 
these carry weight. 
Getting those links takes 
time and is often the 
most troublesome part 
of SEO. You’ll benefit 
from B2B SEO blog 
writing services that 
enable you to build 
backlinks.
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To get the inbound links, create content for your readers and related companies. If 
you get links from sites with authority, Google deems your site as authoritative. 
You benefit with better ranking.
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It Creates an Endless Stream of 
Leads
Think of it as passive marketing. One post is published. It receives 50 hits in 
month one. The next, another 40 hits. The month thereafter, some more, and 
the story goes on.
While you’re focused on picking up the leads generated and growing your 
business, the traffic grows. So does your supporter base. And the results are 
long term.
Yes, a post gets dated. But for that, you make use of blog content writing 
services to update old posts. They also update the dates and let Google know 
that the content is current. Again, traffic flows.
Also, you can repurpose the old content into other formats. The recycle value is 
immense.
So, even while you might forget about older posts, those will deliver the sales 
leads. Some might even be from ancient evergreen posts.
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It Makes 
Compound 
Growth Possible
Back to the old posts—
evergreen content is 
your secret. Your blog 
writing should include 
newsworthy, date-
related, trend-following, 
and evergreen content.
The evergreen posts will 
stay relevant years 
down the line. You can 
update statistics and 
dates to keep them 
current. Those are your 
compounding growth 26
posts.
According to HubSpot, one out of ten posts becomes compounding ones. Whereas 
a decaying post has fewer visitors over time, the compounding posts pick up the 
pace. They state that a blog’s compound posts attract 38% of the visitors. One 
compounding post brings in the same amount of traffic as six decaying ones.
So, what does HubSpot suggest? We recommend following their advice on how to 
get compounded growth. See their infographic below:
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Posts Build a Large Content Library
So, how do you do it? With topic clusters. And what’s a topic cluster? A topic 
cluster is a library section for your readers.
For instance, here at Goodman Lantern, we serve several industries. We also 
offer a comprehensive range of SEO and blog content writing services. So, 
we create topic clusters. Each cluster has a pillar page from which we deal with 
several topics. In this way, we’re able to provide in-depth content delivery for 
every industry, service, and product.
The best part is that we can take the reader from one side of the sales funnel, 
right through to the conversion stage in each topic area.
What’s the role of the topic pillar page? Answer: it gives a broad overview and 
covers several aspects of the dominant theme.
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We expand on each topic, much like chapters in a book. Each section connects with 
material related to the topic for more explanation. The reader can follow a path of 
knowledge.
Instead of random keywords, we work with themes and topics. Search engines love 
this as algorithms are advanced enough to pick up search intention.
From an SEO perspective, the topic focus has more value.
From a reader’s perspective, information becomes more accessible.
You serve both with SEO blog writing services focused on topics relevant to your 
audience.
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The major benefits of a topic cluster structure for blogging include:
•Creates structure for the website.      
•Increases value for the reader.     
•Increases traffic to the website.     
•Improves placement in the search results.     
•Establishes authority in a topic area.     
•Leads the reader through the sales funnel.    
•Builds brand loyalty.
Give us a shout if you want us to show you how we can do it for you through blog 
content writing services.
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It Creates a News Platform
Add posts to share your company news. For instance, product launches or your 
role at the latest mobile event are news pieces worth sharing. Include posts on 
management changes, participation in worthy causes, interviews with your CEO, 
and your trade booth performance. These pieces give a face to your brand.
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Key Takeaways—
Long-term 
Benefits of 
Blogging for Your 
Business
You’ve read about the 
benefits of blog posts for 
long-term customer 
relationship building. 
You’ve also noticed how 
the posts keep on 
delivering traffic 
generate, social media 
buzz, and leads. We’ve 
given you insider tips on 
how to achieve the best 
results with B2B 
content. And you’re 
ready to generate 32
traffic.
Should You Do it In-House or Use 
External Blog Content Writing 
Services?
You need a large team to do the research, writing, and editing work. Leaving it 
to Goodman Lantern helps to increase effectiveness without adding pressure to 
your sales team. For the best long-term results, make use of our 
blog content writing services.
Let’s connect and get the traffic rolling.
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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