Boost Your HR Business With Human Resources Content Marketing
                     Boost Your HR 
Business With Human 
Resources Content 
Marketing
https://goodmanlantern.com/
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Human resources (HR) has come a long way in recent years. From being 
seen as just a support function, it is now integral to achieving sustained 
competitive advantage. The reasons are many, from the growing 
complexity of employee regulations to talent shortages to remote work. 
However, this boom has led to the birth of many new HR businesses, 
resulting in fierce competition. So, how can your businesses differentiate 
from the competition? How can it attract new clients and maintain the 
existing ones? How can it have an edge? 
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A human resources content marketing strategy is just the solution you’re 
looking for. 
In this article, we’ll discuss how human resources content writing can help 
your business stand apart from the competition. We will also discuss a few 
tips and tricks that go a long way in content writing for HR. Let’s dive in, 
shall we?
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Why Human Resources Content 
Writing Is an Absolute Must for 
Your Business
A human resources content 
marketing strategy can be 
effective for many objectives. 
Content marketing has been 
shown to 
generate over 3x as many leads 
as outbound marketing with 
less expenditure. This is why 
more and more organisations 
are using the services of 
human resources content 
writing agencies to unleash the 
full potential of their 
marketing efforts. 4
Your potential clients are turning to search engines and social media 
platforms to resolve their pain points. A robust human resources 
content strategy will allow you to grab their attention and generate 
promising leads. What’s more, it can also help strengthen your brand 
and create a solid reputation for long-term advantage. 
So how exactly can human resources content writing achieve these 
benefits? Let’s find out.
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1. Educating 
Clients 
With changes in labour laws and the introduction of remote work, the 
field of HR has become increasingly complex. Naturally, your clients 
use search engines to find answers and educate themselves. By 
creating search engine optimised (SEO) enriched blogs on topics such 
as compliance, employee engagement, and benefits administration, 
you can solve their information needs. 
This will allow you to build your brand awareness and recall. Not only 
do you get to showcase your expertise and services through such 
blogs, but you’ll also be able to drive organic traffic to your website. 
Using the services of HR copywriters can help you create optimised 
content that ranks high in search engine results pages (SERPs). 
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2. Establishing Thought 
Leadership 
Credibility and trust go a long way in differentiating yourself from the 
competition. Establishing thought leadership through human 
resources content writing can position your business as a voice to 
reckon with in the industry. You can achieve this by publishing thought 
leadership pieces such as industry reports, whitepapers, and research 
studies. 
When potential clients (or even existing ones) trust you as their go-to 
advisor and information source, they’re more likely to use your 
services. In fact, 54% of decision-makers – and 48% of the C-Suite – 
say they spend more than one hour per week reading and reviewing 
thought leadership, according to a study by LinkedIn-Edelman. Using 
HR copywriters to produce high-quality thought leadership content can 
help you attract the attention of these decision-makers. 7
3. Generating 
Leads
As a result of educating your target audience and creating thought 
leadership, you’ll likely notice a spike in traffic. Be it your website or 
your social media pages, robust human resources content writing helps 
you get noticed by your target audience. Once they’re on your pages, 
you can capture their contact details and attempt to convert the lead. 
However, you need a solid SEO strategy to reap this benefit. HR 
copywriters can help determine the right keywords, links, captions, and 
channels that help generate high-quality leads. Consistent commitment 
towards content writing for HR can be the key to ensuring a steady flow 
of promising leads over a long period of time.
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4. Sharing Success 
Stories
Sharing testimonials serves two important purposes. First, they create 
word-of-mouth credibility regarding your business and services. By 
reading such success stories, your target audience can trust your business 
to solve their needs, as you have done so successfully for your existing 
clientele. 
Second, as you work with your clients to create these testimonials, you 
can deepen your connection with them. Feedback or reviews from 
satisfied clients highlight their positive experiences with your business. 
This can reinforce your clients’ decision to work with you. It can also foster 
brand loyalty by showcasing the tangible benefits they have received 
from your services.
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5. Strengthening 
Bonds With 
Existing Clientele
As we talk about maintaining 
your existing clientele, 
delivering continuous value to 
them is very important. You 
can do this through your 
services but also human 
resources content marketing. It 
is quite important to ensure 
that your clients feel engaged 
and do not switch to your 
competitor. 
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Your strategy for content writing for HR can include frequent 
newsletters and mailers to your clients. These can act as a great way 
to educate them consistently and create a sense of community. As a 
result, you can strengthen your bond with them and pave the way for 
brand loyalty. 
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Why Should You Use the 
Services of HR 
Copywriters?
Human resources content marketing can result in solid and tangible 
benefits for your HR business. However, you can only achieve these 
benefits by using the right content marketing techniques, which might 
require the expertise of HR copywriters. 
Choosing the right keywords, topics, media channels, content formats, 
and the like can make or break the success of an HR content writing 
strategy. At Goodman Lantern, we have a team of expert marketers and 
writers who can create and implement the right human resources content 
writing strategy for your business. You can trust us to achieve your 
desired results and more through the power of content writing for HR. 
Book a call or send us an email right away.
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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