Why Your Business Should Focus on Local SEO Services
                     Why Your Business 
Should Focus on Local 
SEO Services
https://goodmanlantern.com/
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With the rise of the internet, businesses have had to adapt their 
marketing strategies to stay relevant. There are many different 
marketing strategies, each with its own intentions and benefits. 
But one of the most effective approaches is local SEO. 
Local SEO optimises your online content with geographic location 
keywords. So people in your area can find you more easily when 
searching for relevant terms online. While national SEO can help 
you reach a wider audience, local SEO is key to driving foot traffic 
and revenue. By optimising your website for location-specific 
keywords and being active on local directories and review sites, 
you can make it easy for customers in your area to find you. And 
when they do find you, they’re more likely to buy from you over a 
competitor who isn’t as visible in specific regional search results. 
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In short, localised SEO is crucial to keep your business relevant. 
But the process isn’t as simple as it may appear. As local SEO 
providers, we’ve outlined the main benefits and practices to adopt 
to improve your local SEO and business success. 
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What is Local 
SEO?
SEO, or search engine 
optimisation, is the 
technique used by 
businesses to rank 
higher on the search 
engine. It’s the pulse 
of any online 
business. Without 
proper search engine 
optimsation, 
businesses won’t th
rive. 
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Local SEO, also called Map SEO, helps small and medium-sized 
businesses grow by optimising  a business’s online presence for a 
specific geographic location. Keywords help your business appear 
higher in search results for people searching in your area. 
Local SEO is essential to driving foot traffic through your door. But 
even if you don’t have a physical location, adopting these practices 
can still be beneficial by helping you to rank higher in search results 
for people in your target area.
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There are many benefits of localised SEO. For example, it can help 
improve your website’s visibility, attract more customers, and can 
boost your sales and revenues. 
However, optimising your website and marketing approach for certain 
regions can be tricky, especially when you may need more time or 
resources to complete the daunting task yourself. Outsourcing this 
work and utilising local SEO services is one of the best ways to ensure 
cost-effectiveness and time-sensitive efficiency. 
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The Top 6 Benefits of Local SEO 
Services
Generates Increased Website Traffic
Owning a business comes with a plethora of responsibilities. But 
perhaps the most important responsibility is to ensure that your 
potential customers know about your existence. With 
technological advances, almost everything is available online, 
which means if you want your business to grow, you need to 
have an online presence.
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Investing in localised optimisation tactics is one way to increase your 
chances of being found by your target audience. A recent study shows 
that 46% of all Google searches seek local information, meaning if you’re 
not focusing on local SEO, you’re missing out on a huge opportunity. 
When you register your business digitally and focus on local SEO, you’re 
encouraging individuals who are already interested in what you offer to 
visit your establishment. In addition, potential customers are trusting 
toward a business that has an online presence and is easily searchable. 
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Higher Conversion Rates
First, by ranking higher in geographically-relevant search results, 
you’re more likely to get clicked on by people looking for businesses 
like yours in their area. Second, once people find your website, 
they’re more likely to convert into customers. That’s because they 
trust that you’re a reputable business closer to them geographically. 
When customers see that you’re a business close by and have what 
they’re looking for, they’re more likely to contact you or visit your 
store. Increased traffic searches for what you offer in your region 
result in increased sales. 
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A study shows that 72% of searchers prefer to work with businesses 
close to them rather than companies located miles away or those 
they find randomly online. Therefore, by being visible and 
presenting yourself as an authority in your area, you have a greater 
chance of attracting traffic and turning that traffic into sales. 
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Cost Effective
Did you know there is a 
way to reduce 
advertising costs by 
optimising for regional 
audiences? You can tap 
into a whole new 
customer base without 
spending a dime on 
advertising by ensuring 
your business appears 
in search results when 
people are looking for 
businesses like yours in 
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your area. 
And it’s not just a fad. Studies show that over 80% of smartphone 
users select the “near me” option when searching for a particular 
type of business. So take advantage of this valuable opportunity to 
grow your business.
Sustainable Growth
Local SEO services create a positive feedback loop. More traffic 
usually leads to better search engine results, which can often lead to 
more traffic. Of course, more traffic and better search engine results 
can also lead to more sales. And more sales usually mean more 
interested consumers, which can result in sustained business 
growth. In other words, regional SEO initiatives often have a 
cascading effect that can benefit businesses in several ways. As a 
local SEO agency, we always incorporate these tactics to improve 
business success. 12
Builds Authority
Local SEO benefits you over your competitor. First, it allows you to 
be more visible to potential customers when they’re searching for 
products or services like yours. Second, it helps you build credibility 
with prospects by giving them information about your business that 
they can’t find anywhere else. Finally, it allows you to connect with 
potential customers more personally, leading to more sales and 
loyalty in the long run. In short, local SEO is a valuable tool that can 
give you a significant competitive advantage.
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Boosts Reputation
According to a recent 
study, 87% of users 
read online reviews 
before purchasing from 
a local business. 
Customer reviews can 
play a decisive role in 
whether or not 
someone decides to do 
business with you.
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If you’re offering good service, you’re likely to get positive reviews, 
which can help attract new customers. However, if your business is 
not optimised for certain regions, then it’s unlikely that people will 
be able to find your reviews in the first place. By executing local 
SEO, you can ensure that potential customers can find your business 
online and read the reviews left by satisfied customers. In doing so, 
you’re providing your business with a better chance of success.
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How to Use Local SEO Services
There are several different tactics that can be used to optimise your 
site for specific regions. Still, some of the most important things to 
focus on include optimising your titles and meta descriptions for 
geographically-specific keywords, creating locally relevant content, 
and building citations from high-quality directories and review sites. 
Below are our top tips as local SEO service providers: 
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Harness the Power of Social Media
In today’s hyper-competitive business landscape, finding a 
connection with your audience is more critical than ever. One of 
the most effective ways is to share your brand story on social 
media. In addition, by tagging your location and targeting locals, 
you can enhance your local SEO efforts. So don’t be afraid to share 
your story. 
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Consistently Update your Online Presence
One way to boost your regional visibility is to ensure that your 
name, address, and phone number (NAP) are consistent across all 
your online listings. This helps search engines like Google 
understand your business’s location and what information to 
display to potential customers. It also helps to avoid confusion and 
ensures you remain accessible and reachable. There are a few 
ways to ensure that your NAP is consistent across the web. One is 
to list your business on directory sites like Yelp and Yellow Pages. 
Another is to create a Google My Business page. Lastly, you can 
create a website for your business and include your NAP on every 
page.
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Perform an Audit
Once the fundamentals are down, you may believe you’ve 
achieved it all. But, unfortunately, it isn’t as simple as this. 
Optimising a website for search can be a complex and time-
consuming endeavour, and it’s easy to get overwhelmed. 
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As local SEO experts, we understand all too well that this pricess 
is an ongoing and ever-changing. But a good technical audit will 
help you identify areas where your website needs improvement. It 
also gives you a roadmap for future optimisation efforts. In 
addition, an audit can help you track your progress over time and 
identify any areas where you may have slipped up. So don’t be 
afraid to put in the extra effort – a comprehensive SEO audit can 
be a valuable tool for any website owner. Our local SEO services 
include an intimate audit of your entire business functioning and 
website approach to ensure your brand is seen. 
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Make Use of Internal Links
Any good website should be easy to navigate, and part of that 
navigation comes from internal linking. When done correctly, 
internal linking can help visitors find the information they need 
while also helping search engines understand your site’s 
hierarchy and overall structure. Furthermore, by distributing page 
authority and ranking power among your pages, you can help 
ensure that your entire site is visible in search results, not just 
your homepage. In short, internal linking is an important part of 
any optimisation strategy and should not be overlooked.
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Optimise Content and Tags
Any time you create new content for your blog, you should be 
thinking about how to optimise it for search engines. This means 
using high-volume keywords throughout the post, in the URL, title, 
header, meta description, and body. By doing this, you’re 
increasing the chances that your post will show up in the search 
engine results pages (SERPs) for those keywords. And since every 
new indexed page on your site is a new opportunity to get found 
by potential readers, it’s important to take the time to optimise 
each piece of content you create. 
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Create Content 
that Speaks to the 
Locals
Google’s ever-evolving 
algorithm considers 
several factors when 
ranking content, 
including the topic’s 
relevance, the 
content’s freshness, 
and the user’s location. 
This means creators 
can now write for users 
first and foremost 
rather than trying to 
game the system by 
keyword stuffing or 23
other methods.
It’s important to consider your audience when writing for 
your website or other platforms. General topics will attract a 
broad range of users. However, niche topics that focus on 
regional or industry news will often be more relevant to 
target customers in your area. If you’re looking to attract a 
specific regional audience, it’s worth writing about relevant 
topics. If you’re looking to cultivate a collection of targeted, 
memorable content for your geographical audience, consider 
outsourcing to a local SEO agency that specialises in content 
creation. 
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Whether you’re a start-up, small-scale business, or large 
corporation, your company can benefit from localised SEO. 
Don’t have the time or resources to tackle this task yourself? 
Our local SEO services are designed to help improve your 
business growth and marketing approach while saving time and 
money. Get in touch to start your local SEO journey. 
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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