Why Your Business Needs Professional Case Study Writing Services
                     Why You Need an 
Inbound Marketing 
Agency to Help Your 
Business
https://goodmanlantern.com/
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What if your marketing model followed the “build it, and they will come” 
framework? You create a great product or service, list it on your website, and 
visitors suddenly buy your offer. Unfortunately, business owners tend to learn 
the gut-wrenching truth that people won’t magically show up just because you 
have a great product on offer. 
Experienced business owners will dismiss the notion that you can build 
something, and people will miraculously know about it. Instead, they apply 
several marketing strategies to get the word out about their businesses. 
Spending money on ads gets more impressions, but do consumers want to 
learn more about your brand? Are they eager to visit your website, check out 
your offer, and make a purchase?
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Inbound marketing is as close as you can get to the “build it, and people will 
come” framework. While plenty of work is still involved, it becomes easier and 
more scalable. Instead of hunting down prospects, this technique makes your 
brand more attractive to your targeted customers.Instead of searching for 
customers, customers end up seeking your business and products.
An inbound marketing agency can assist with attracting customers organically. 
We will share some of the reasons to use inbound marketing services for your 
business and why more companies are shifting to this model.
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What Is Inbound 
Marketing?
Inbound marketing 
gets customers to come 
to you
 instead of having to 
search for customers 
yourself, but how exactly 
does that work? This 
technique acknowledges 
the customer’s journey 
and how they find 
information about 
products and services.
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Before buying a product, most prospects will use search engines, read content, 
and look for reviews. Searchable, engaging content combined with high ratings 
puts your brand in a better position to build awareness and generate leads.
An inbound marketing company considers what a customer thinks and the 
different ways they discover new brands. SEO is a vital asset for any B2B 
inbound marketing agency, but social media, blogs, and events also attract 
customers to your company. 
An Inbound Marketing Agency Has Experience
Organically attracting customers to your business has a significant learning 
curve. Business owners have to learn about SEO, social media, blogging, and 
other marketing channels. You will also have to learn how to use each one 
effectively.  5
   Content is the foundation for any successful site, but some content converts 
better than others. What is the best content to produce if you want awareness? 
What is the anatomy of an engaging blog post? How do you convert blog readers 
into customers?
    An inbound marketing company knows the answers to these questions. Some 
agencies, such as Goodman Lantern, have worked with hundreds of businesses, 
including Softbank, Pearson, and TikTok. 
    Goodman Lantern can bring the experience of working with these clients to 
your company. We can tell you what works for your strategy, so you’re not 
wasting time on low-performing marketing channels.
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These Services Click icon to add picture
Do the Work for 
You
Reading blog posts like 
these is easy. Writing 
them is a different story. 
Bloggers consider what’s 
important, have to avoid 
fluff, and make it 
engaging at the same 
time. A lot of thought 
goes into each blog post.
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   Even if you are a talented blogger, do you want to write several blog posts each 
week? It can take hours to produce a single blog post, assemble backlinks, and 
verify facts. You’ll also have to do keyword research before writing the blog post. 
A great article without a keyword strategy won’t gain traction on Google.
   You could use that time to build relationships with partners and explore new 
verticals for your business. The opportunity cost of writing your blog posts 
instead of doing something else can be massive.
    Your work won’t stop at writing the blog post. Brands must promote their 
articles on social media and other channels. This promotion builds awareness 
and gets more people talking about your brand. Each marketing channel 
produces more data for your business. Businesses have to analyse this data to 
make savvy decisions about future initiatives. 
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    Keeping up with the changes in consumer behaviour in addition to all your daily 
tasks is stressful. It will take you away from vital responsibilities. Inbound 
marketing services perform all of these tasks and more so you can focus on 
what matters the most.
   Corporations don’t survive because of a single person. These companies 
continue growing because they understand the importance of hiring talented 
people. Delegating what you can to an agency will save you time and produce 
better results.
   An Inbound Marketing Company Is a Long-Term Investment
   What happens if you turn off your ads and stop working with an ad agency? Your 
traffic numbers immediately plummet. Google, Facebook, and other advertisers 
have zero incentive to show your ad if you don’t pay them. Advertising scales 
your company, but the moment you stop working with an agency and disable 
ads, your hard work is lost.
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   Instead of a pay-to-play, on/off switch, inbound marketing continues to drive 
results for years to come. The articles you produce today can still generate 
awareness years later. Evergreen articles always remain relevant and can 
provide residual traffic streams. 
    An inbound marketing agency will also grow your social media audiences and 
community. Even when your contract ends with your service provider, you keep 
the content, social media audiences, and other marketing channels. You don’t 
have to start all over again.
    Some companies prefer to continue working with inbound marketing services. 
They like the results and want more content for their brands. An inbound 
marketing agency’s prior work will continue producing results. Future articles 
and marketing assets will compound previous efforts. Even with this 
compounding, you continue to pay the same money each month. The only way 
to gain more traction with an optimised ad is by increasing your expenses.
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An Agency Has 
the Right Team 
for the Job Click icon to add picture
The best inbound 
marketing agency has 
experience working with 
many clients. This 
experience helps them 
apply strategies to grow 
your company. However, 
no individual can 
produce enough content 
to serve hundreds of 
clients properly. Inbound 
marketing services rely 
on several writers and 
marketers to serve 11
clients.
   These agencies won’t hire just anyone. The best inbound marketing companies 
have stringent on boarding processes. Agencies vet each writer and ask them 
to write a test assignment before letting them work with clients. Some writers 
produce several internal pieces for the agency before working with clients. An 
agency will reject writers who don’t fit their criteria. Their many rejections and 
few approvals help these agencies hire and retain top writers and marketers.
   You can find a freelancer to assist with your organic SEO efforts. However, 
these freelancers may not know the best practices for writing great content 
that thrives in the digital sphere. Some business owners believe they must 
micromanage their freelancers to ensure quality content. You’ll also need 
people on your team to help with content marketing, social media growth, and 
back linking. Communicating with these people and measuring progress can 
get frustrating for business owners who want to do other things with their time.
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    Inbound marketing services take care of the vetting and communication. 
You can reach out to a company with questions about articles, social 
media campaigns, and SEO. The agency can then contact each freelancer 
on their team with those questions. The best inbound marketing agency 
acts as the middleman and recruits excellent talent that can fulfil your 
objectives.
   Their Services Improve Your Website Traffic 
    Every business wants more website traffic. More traffic can lead to more 
sales if you have the right system in place.
    Inbound marketing services increase your traffic. They provide your 
company with content to build trust and promote that content on social 
networks. The articles get optimised for search engines, so you generate 
residual traffic.
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Getting traffic only grows 
your business if the 
traffic is high quality. 
Think back to the last 
time you watched TV. 
Did you listen to the 
commercials, or were 
you quick to hit the mute 
button and wait for your 
favourite show to return? 
There is a difference 
between white noise and 
engaged readers.
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    The latter equates to quality traffic. If you own a vegetarian restaurant, 
inbound marketing efforts can fill your restaurant with more vegetarians. 
These efforts can provide SaaS companies with quality traffic that fits their 
customer avatar. 
    Higher quality traffic is easier to convert. These prospects have enough 
money to afford your services and know they need your help. Some 
business owners have spent years trying to achieve this goal. An inbound 
marketing agency can guide you towards those goals, so customers finally 
find your brand and actively seek your offer.
    Agencies Improve Your Website and Other Parts of Your Strategy 
    Your website’s first impression on visitors impacts the entire relationship. 
Readers who enjoy your articles, offers, and user experience will return to 
your website. People who like the initial experience may follow you on 
social media or subscribe to your newsletter. Some agencies don’t stop at 
driving traffic to your site. These agencies also optimise the user 15
experience.
    Experiences professionals review analytics to see if visitors are 
proceeding to the next step of the customer journey. Some agencies offer 
website enhancement services that improve navigation and make calls to 
action more prominent. 
    You can double your traffic, but it won’t do any good if none of those 
visitors become subscribers, followers, or customers. Inbound marketing 
companies that work with many clients know how to optimise websites 
and improve your brand’s digital ecosystem. 
    Enhancing each part of your strategy turns traffic growth into revenue 
growth. These efforts can also help your company make more money from 
existing traffic.
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A B2B Inbound 
Marketing Agency 
Can Start New 
Relationships for 
You
Relationships are 
currency. Partners help 
you reach more people 
than you could on your 
own. Business owners 
delegate many tasks to 
strengthen relationships 
and expand their 
networks. An 
experienced agency can 
make new connections 
for you while growing 
your company.
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   Inbound marketing services reach out to influencers on your behalf. These 
services start conversations to achieve several goals:
 Podcast guest appearances
 Guest blogging opportunities
 Affiliate recruitment for your offer
 Media connections to increase publicity
 Potential collaboration partners 
    Agencies introduce new people to your business and let you build 
relationships instead of restricting your access to these people. They have 
you guest on podcasts, get interviewed by the media, and meet with 
potential partners. Not everyone has time to build these relationships. 
Some business owners want to show up on the podcast and do nothing 
else. An agency can make the arrangements, set you up for the interview, 
stay in touch with podcast hosts, and promote the episode for you when it 18
gets published.
Get Help With Your Inbound Marketing
   
    Inbound marketing is a pull mechanism that puts your company on the 
map. Customers will actively seek your services and pay attention when 
your company publishes new content. This marketing strategy compounds 
over time and provides a steady stream of traffic. Inbound marketing 
offers many advantages, but it’s a significant time commitment.
    A B2B inbound marketing agency like Goodman Lantern can take the 
work off your shoulders. We have helped hundreds of clients increase their 
traffic and revenue through tried and tested strategies. Our team can 
increase your brand’s awareness and guide new visitors through the entire 
funnel. We take great pride in seeing our wonderful clients get the traffic 
and sales they deserve. We would be happy to help you get the traffic and 
sales your company deserves.
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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