Captivate Your Audience and Up Your Conversions With These Content Creation Ideas
                     Captivate Your 
Audience and Up Your 
Conversions With 
These Content 
Creation Ideas
https://goodmanlantern.com/
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An engaging content marketing strategy leads to conversions for a 
variety of reasons. Captivating copy is more likely to capture your 
target buyer’s eye, hold their attention, and encourage them to move 
to the next step along the sales funnel. Engaging copy can also offer 
valuable information to your online reader – helping you build an 
emotional connection and, in turn, garnering their support. 
The more your prospects engage with your online copy, the more likely 
they are to convert. Engaging copy also has the power to help your 
business reach your sales targets and boost your bottom line. In this 
blog, we’ve explored eight content creation ideas you can use to get 
started when putting together a social media strategy that sells.
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Eight Steps to Develop a Content 
Marketing Strategy That Drives 
Conversions
Engaging content can be a powerful tool in driving conversions for 
a business. When your online copy is engaging, it captures your 
target buyer’s attention and encourages them to interact with 
your brand in a meaningful way. Here are eight steps you can take 
to develop the kind of copy that converts.
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1. Understanding 
Your Target 
Audience
Understanding your 
audience is key to 
creating copy that 
resonates and holds their 
attention. The first step 
you can take when 
drawing up your 
content marketing strateg
y
 is identifying your target 
audience. Identifying your 
audience requires ample 
market research. Only 
then will you be able to 4
create enticing copy 
that’s persuasive enough 
to sell your services.
When starting your market research, your SEO content writing service 
will begin analysing your target prospect’s needs, preferences, and pain 
points. The trick will be to hook your reader by introducing a problem 
they’re familiar with. Next, you’ll offer your reader valuable information 
that aims to solve that problem. Subtly, your business becomes “the 
solution” through the helpful information you share or the services you 
provide. 
Your market research informs your wider content marketing strategy. 
This strategy will be based on your market research and collected data 
– which will then be used to create an ideal buyer persona. A “buyer 
persona” represents your company’s ideal customer. It’s meant to 
create a clear image of who your customer is. For example, the buyer 
persona will identify what job your ideal customer is most likely to work, 
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their temperament, needs, goals, desires, and preferences.
2. Choosing the Right Content 
Formats 
Engaging content can be a powerful tool in driving conversions for 
a business. When your online copy is engaging, it captures your 
target buyer’s attention and encourages them to interact with 
your brand in a meaningful way. Here are eight steps you can take 
to develop the kind of copy that converts.
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Written Content
If you’re targeting an audience that works in high-level or executive 
positions, you may want to offer them written content. Written 
content can be distributed in white papers explaining product guides 
in depth. 
Informative articles and blog posts are other popular forms of written 
media. Long-form written pieces educate a reader on solutions to 
their pain points. Helpful information that offers value to your online 
reader can show that your business is credible and worthy of 
investment.
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Visual Media
Visual online media is also effective. You can share content in the 
form of infographics, images, and videos. Like written content, 
images can express certain topics to specific buying profiles. These 
attention-grabbing pieces can attract an audience and pull them to 
your site. 
If the images you share are more informative, they can educate the 
reader, too. For instance, infographics can list a prospect’s steps to 
buy a product. Videos can include testimonials or success stories 
that engage your prospects and earn their trust. An audience that 
trusts your brand may be more likely to convert.
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Interactive Content
If you choose to work with SEO content writing services, they can 
create quizzes, calculators, and polls to incorporate into your content 
marketing strategy. These are all highly engaging digital media 
forms. 
Interactive media is engaging because it is dynamic. Dynamic media 
connects with your clients on a personal level. And in a cluttered 
online space, it could give your business’s content marketing 
strategy a competitive edge. According to Forbes, 
interactive content will be trending for the rest of 2023. Interactive 
media can create a more personalised online customer experience 
linked to higher engagement and conversions. 
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3. Creating Attention-Grabbing 
Headlines 
When considering the most important part of a piece of content or 
ad, opinions differ. Some say that an advert is successful because of 
the sum of all its parts. Nonetheless, any advert’s headline sits at 
the top of the list. 
Without a headline, people may not read your ad in the first place. 
Headlines entice your prospects, capturing their attention and 
encouraging them to read more.
For example, there is a difference between the emails you open and 
don’t. Often, this difference lies in the subject line. So, you want to 
ensure your subject line or headline is magnetic enough to captivate 
your readers and get them to engage. There is a general recipe you 
can incorporate into your content marketing strategy that could use 
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to make your headlines magnetic.
Your headline should be between five to ten words. Make your 
headline concise and punchy to serve as a tidbit of what your 
content covers. When jotting down your content creation ideas, 
some people recommend starting an entire written piece with your 
headline so that the piece really aligns with the topic at hand 
throughout.
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4. Utilising Storytelling Techniques 
Infusing storytelling into your SEO content development is a surefire 
way to make your brand stand out. Studies show that 
people remember stories up to 22 times better than other forms of 
digital media. Studies also show that stories more easily persuade 
people. 
SEO content writing services use stories in their content marketing 
strategy because stories create an emotional connection with your 
online reader. Storytelling also subtly reinforces your brand 
narrative. As a result, stories can humanise your brand on top of 
being engaging media forms. Emotive stories can, in turn, earn your 
audience’s trust – the key to creating conversions. 
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Using brand storytelling in your content marketing strategy 
ultimately invites a reader along for a journey. Crafting a compelling 
story means considering your wider narrative – so that your reader 
is engaged in the long term. We’ll reiterate that an engaged and 
connected audience is more likely to support your brand.
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5. Focusing on Value and Relevance
Another key aspect to consider when developing your content 
creation ideas is ensuring that the information you share is valuable 
and relevant. Very often, instead of clicking directly on adverts, a 
prospective client may research your products or services instead. 
Once your readers feel better informed, they may make a query or a 
purchasing decision. It’s clear that online copy has the power to 
influence your prospects’ buying decisions. Valuable copy is original 
and well-researched. It empathises with your prospects and offers 
them solutions to their pain points by serving as a trustworthy 
source of information or by subtly recommending your services.
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On top of being valuable, copy must be relevant. Your SEO content 
development service should create copy that caters to your target 
audience’s needs specifically while speaking in a tone your buyer profile 
will resonate with best. Making sure your copy is relevant is why a great 
social media strategy and up-to-date market research are so important. 
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6. Incorporating Strong Calls-to-
Action (CTAs)
A call to action (CTA) is a statement that clearly tells an online 
reader what to do next, according to where they are in the sales 
funnel. You might add a call to action at the end of a Youtube ad, 
with a clickable link to a website or a signup page. 
A call to action will simply explain to the reader what they can 
expect should they follow the CTA. Without a clear CTA, your reader 
might jump off the sales funnel instead of getting to the end and 
ultimately converting. Creating persuasive CTAs takes practice. 
However, you can start by using a couple of recommended steps. 
When you see pop-up CTAs on websites or Google ads, they’ll 
usually say something like, “Visit our site to learn more.” 
CTAs begin with a direct action verb. 
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Next, offer a high-value product but with little risk. So, instead of 
directly encouraging your reader to buy your product, you could 
motivate your reader to visit your site and “learn more” instead. As a 
result, our online reader isn’t being pressured into making a 
purchase but feels like they’re gaining something of value 
(information) by being encouraged to visit your website. 
You could try to include a value proposition or a selling point to make 
your CTA persuasive, like highlighting a discount or special. Lastly, 
use colours that make it stand out – so that your audience can’t miss 
your CTA.
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7. Optimising Content for SEO 
SEO, or search engine optimisation, can help increase your content’s 
visibility online. Your marketing agency can use SEO techniques to 
ensure your online media works with Google and social media 
platforms’ current algorithms. When you search anything in Google, 
websites incorporating great SEO techniques usually pop up first. 
The same applies to social media platforms like Instagram and 
Facebook. If your content is visible to your target audience, it may 
more likely be engaged with, too.
One SEO technique involves incorporating trending keywords into 
your website’s copy. Trending keywords are phrases that are most 
commonly searched. These keywords can be strategically placed in 
different parts of your website. For example, certain phrases may be 
placed in your blog’s headings or on your business landing page. 18
There are a variety of other on-page optimisation techniques your 
business can use to improve its SEO capabilities. On top of adding 
keywords to your website’s landing page and in blogs, you could add 
keywords to your online images’ alt-texts too. When it comes to 
sharing videos, adding a script with trending keywords can also 
improve online visibility and, thus, engagement. 
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8. Measuring 
and Analysing 
Performance
The metrics or data we 
analyse are called key 
performance indicators 
(or KPIs). KPIs measure 
performance over time 
to help you reach a 
specific outcome. 
Meeting your KPIs can 
improve engagement 
and, thus, conversion 
rates too.
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Tracking KPIs sounds complicated, but it doesn’t need to be. With 
technological advancements, there are many ways to measure your 
digital strategy’s performance. You can use the insights from your 
digital media campaigns, alongside online tools like Google Analytics, 
to see how well your advertising strategy works and whether it 
results in conversions. These metrics will also show you where to 
make changes to improve engagement and conversion rates.
Collecting and analysing data is helpful because it can inform your 
team – and ultimately improve your marketing efforts and service 
offerings. Reviewing collected data also tells you whether you’re 
getting an ROI for your marketing efforts. Two key metrics to track 
will be your engagement and conversion rates to see where they fall 
short and where you can improve them. 
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Looking for Great Content Creation 
Ideas?
If you’re looking for original and exciting content creation ideas, 
consider working with the Goodman Lantern team. From market 
research to tracking meaningful metrics, to creating compelling copy 
that converts – we’re passionate about upgrading your content 
marketing strategy. Contact us if you’re looking to up your 
engagement and boost your bottom line!
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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