How to Choose the Right Article Writing Services for Your Business
                     How to Choose the Right 
Article Writing Services 
for Your Business
https://goodmanlantern.com/
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Article writing is a crucial part of an effective digital marketing strategy. With more 
consumers searching for answers online, articles are a great source to provide 
information. The facts speak for themselves. 63% of marketers use content marketing 
to build customer loyalty.
However, as a business owner, it can be challenging to find the time to dedicate to 
writing copy yourself. You already have business goals, clients, and accounts to attend 
to. We’re almost certain writing would be low on your list of priorities. This is where 
outsourcing your blogs to the best article writing services would offer you a world of 
benefits.
To help you kickstart your journey, we’ll discuss what to look for to find the ideal 
writing service. We’ll also explore what SEO article writing services include and how 
they will help your business.
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What Is an Article Writing Service?
Using a professional content service offers you a team that pairs writers with 
your business. This offers you so much more than an in-house writer would. 
An agency that focuses on content marketing offers you all the benefits of its 
team members. This includes a research team. They will find topics and niche 
keywords for your copy. A team of writers will be matched with your industry. 
You can rest assured they will have the expertise to write for your brand. An 
editor will thoroughly check all copy to ensure it’s of the highest quality. A 
distribution team will ensure the article is posted correctly, with images and 
meta tags all done properly. All of this is consolidated by a project manager. 
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What Should I Look For in an Article Writing 
Service Provider?
Not all agencies are created equal. When deciding to use content marketing 
services, you are going to want the best possible return on investment. To find 
the best article writing services to meet your needs, we’ve compiled a list of 
things to consider. 
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Establish a 
Budget
Setting a price point is 
important for finding a 
quality agency you can 
rely on. Setting a price 
too low may see your 
brand using a service 
that doesn’t meet your 
needs.
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Cheaper companies may sacrifice the quality that is essential for results. Yet, 
you don’t want to exceed your budget. Take time to understand what a 
reputable content marketing company charges. Set your budget accordingly and 
discuss a value for money proposition from there. One thing is certain – ensure 
you never compromise on quality.
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Do Your 
Research
As we mentioned, the 
quality of writing is 
everything. It’s the crux of 
achieving great results 
with your content. So it’s 
worthwhile taking the time 
to research reputable 
writing agencies. Look for 
references online. Search 
for testimonials. Do a deep 
dive into a content 
marketing agency’s 
website too. If an agency 
puts in a substantial effort 
with its copy, it’s a green 7
flag. This shows they’ll be 
dedicated to writing to the 
highest standards for your 
brand. 
Ask For Samples of Previous Work 
If you believe you’ve found an agency but you’re not entirely convinced, you can 
ask for examples. A reliable agency should have no issue with providing a sample 
of copy done before. They might even be able to provide an example of writing 
done for a brand in a similar industry. Of course, you can expect that they may 
keep previous clients confidential for the sake of professionalism. This itself is a 
good sign. If an agency respects their client’s confidentiality, they’ll respect yours 
too.
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Embark On a Free Trial
If your industry is unique and you worry an agency might not get the message 
and tone correct, you could try a free trial. A world-renowned agency like 
Goodman Lantern offers a free, 300-word, no-obligation trial. This is a superb 
way to see if you like the style the team can offer for your business.
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How Will SEO 
Article Writing 
Services Help 
My Business?
Now that you know 
exactly how to find the 
best writing services, it’s 
time to understand why 
they’re so essential. 
Here are some key 
benefits articles can 
have for a website and a 
brand.
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More Website Traffic and Brand Awareness
An article can say a lot about your brand. It’s an excellent way to advertise a 
product or service too. The consumer of today is always researching. Research 
now informs much of a buyer’s purchase decision. Your copy needs to form part 
of a buyer’s research journey. Using articles to highlight products and offer 
consumers useful information can do that. 
An agency knows the power content has to drive brand awareness. The more 
consumers see from your online articles, the more website traffic this drives. For 
example, a customer might be looking at product descriptions on your site. An 
agency will ensure that the content contains an inbound link to the product 
purchase page. When your customer clicks this link, they are taken directly to 
the product you are selling. This is ideal for website traffic, conversion, and 
leads.
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Quality Content 
That Places You as 
an Expert
A professional writing 
agency is going to 
deliver just that – 
professionalism. Using 
the services of an 
agency will make your 
business stand out in 
the best light possible.
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The more the writing service can generate around relevant industry topics, the 
more you’ll be seen as an expert. Articles that give consumers insights, such as 
news, ideas, and forecasts, place your business as a thought leader. Industry 
experts and leaders often generate more sales. This is exactly what agencies 
can deliver with consistent quality content.
Invest in the best article writing services with Goodman Lantern. Let our team of 
experts boost your brand and SEO with immaculate copy. Reach out to us today 
for a tailor-made content strategy. 
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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