How to Choose a Corporate Video Production Company to Unlock Your Business’s Potential
                     How to Choose a 
Corporate Video 
Production Company 
to Unlock Your 
Business’s Potential
https://goodmanlantern.com/
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As any marketer knows, the landscape is constantly changing and 
evolving. You need to know the latest trends to stay ahead of the curve. 
One of the biggest trends in digital marketing is the use of video. 
Video is a powerful tool that can help engage audiences. There’s a 
proliferation of video across digital platforms. According to a study by 
Hubspot, one-third of all marketers worldwide plan to invest in video 
production alone to boost marketing efforts. That’s why corporate video 
production services are becoming a highly sought-after commodity. 
Corporate videos can help to promote and sell products or services, raise 
brand awareness, and build trust and credibility. 
If you’re looking to get ahead of your competition, investing in corporate 
video production services is wise.
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What is Corporate 
Video?
A corporate video is a 
marketing video 
created by and for a 
company. These videos 
can promote products 
or services, increase 
brand awareness, or 
provide company 
information. 
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Corporate videos are typically much longer than other marketing 
videos, often including interviews with company executives, employees, 
or customers. In addition, corporate videos often have a polished look 
and feel, as professional video production companies typically produce 
them. 
While corporate videos can be costly to produce, they can be an 
extremely effective marketing tool for businesses of all sizes.
A video is worth a million words, which recent statistics in the digital 
marketing landscape have proved. The use of video for marketing 
purposes has increased manifold, with big brands investing large 
percentages of their marketing budgets towards this medium. 
Hubspot’s state of marketing report reveals that over 70% of companies 
want to invest in creating corporate videos to increase their visibility.  4
The reason is simple; videos are engaging, easy to consume on the 
go, entertaining, and most importantly, they leave a lasting 
impression on the viewers’ minds. Videos have the potential to go 
viral, which some brands have exploited perfectly, resulting in 
exceptional ROIs.
Corporate videos come in all shapes and sizes. You can use them to 
communicate internally with employees or externally with 
customers and clients. The content is tailored for a specific 
audience, distinguishing it from traditional video advertising. 
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Corporate videography focuses more on your company’s brand or 
culture than product advertising. They can provide an overview of 
your company, introduce new products or services, showcase 
customer testimonials, or promote employee morale. 
When done well, corporate videos are an excellent way to build 
trust and credibility with your audience.
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Types of Corporate Videos
Training tutorials 
Educational and informative videos
Promotional videos
Internal communication videos
Company profile videos
Demonstration videos
Corporate social responsibility videos
Recruitment videos
Social media videos
Testimonial videos 7
The Benefits of 
Corporate 
Videos
Corporate videos 
provide many benefits 
for businesses.
Firstly, they’re an 
extremely effective 
marketing tool. A well-
made corporate video 
can reach a large 
audience quickly and 
generate a lot of 
interest in a company 8
or product. 
Secondly, corporate videos can serve multiple roles at the same 
time. For example, you can use them as marketing tools and 
employee training materials. 
Thirdly, corporate videos tend to be highly engaging and can 
capture viewers’ attention. This makes them ideal for delivering 
important messages you want people to remember. 
Finally, corporate videos are relatively easy and cost-effective, 
making them a great option for businesses of all sizes.
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In conclusion, corporate videos offer a wide range of benefits for 
businesses. From increasing brand awareness to serving multiple 
purposes at once, corporate videos can be extremely valuable 
assets. 
If you’re considering creating a corporate video for your 
business, keep these advantages in mind to make the most of 
your investment.
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Using a Corporate Video Production 
Agency
In this day and age, anyone can create a video. But not everyone can 
produce a high-quality, professional-looking video. If you need 
corporate video services, it’s best to partner with an established 
corporate video production company.
Corporate video production companies have the experience and 
expertise to produce high-quality videos that meet your specific 
needs and objectives. They’ll work with you to understand your brand 
and target audience. Then, they’ll develop a concept and script that 
aligns with your goals. 
In addition, they’ll have access to professional-grade equipment and 
editing software. As a result, your final product will be polished and 
professional. While it may cost more to partner with a corporate video 11
production agency, the investment will be worth it when you see the 
finished product.
The Process Behind Corporate Video 
Production Services
1. Pre-Production
Pre-production is the first phase of video production, and it’s all 
about planning and preparation. In this phase, you’ll develop an 
idea for a video and start to put together a team to help you 
make it. You’ll also need to choose a location, gather any props or 
costumes needed, and start planning the shot list. 
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This is a crucial phase of production, as it will determine the look 
and feel of your final video. If you take the time to do it right, you 
can ensure your video turns out exactly how you want it to. Need 
help figuring out where to start? Scriptwriting is one of the main 
objectives of this phase and can make or break your video. It’s 
important to learn about effective scriptwriting before jumping 
into action. 
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2. Production
The filming stage is when the camera crew will begin recording all 
the footage for your corporate video according to your script. 
They’ll consider various lighting, angles, and location elements to 
make the video production more compelling. The footage doesn’t 
have to be perfect at this stage because it can be edited in post-
production. 
However, it’s still crucial to have a general direction and plan for 
the corporate video to ensure it turns out how you want it to. 
Therefore, working with a corporate video production company 
can be extremely beneficial in ensuring that your final product is 
of the highest quality.
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3. Post-Production
The editing process is where the story comes to life. The editor 
will take all the recorded footage and start piecing it together 
according to the script. They’ll also add music, sound effects, and 
graphics. The goal is to create a corporate video that’s 
informative and entertaining. The editor will also ensure that the 
video flows smoothly and that there are no dead spots. This is a 
critical step in the corporate video production process, so working 
with a professional team with experience is important.
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4 Advantages of 
Hiring a Business 
Video Production 
Services
1. Quality Software and 
Content
When you want your event 
or project to be captured in 
the best way possible, you 
need to work with a video 
production company that 
uses the latest technology. 
These companies are 
always looking for new and 
better ways to deliver 
results, and they’re always 
investing in the latest 
equipment. You can be sure 16
you’re getting the best 
possible results. 
In addition, the best video production companies are dependable. 
They’ll only commit to a project if they’re certain they can deliver 
on their promises. Consequently, you can relax and enjoy your 
event without worrying about whether or not the video will turn 
out well. 
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2. Professional Insight
Working with an in-house production team may initially seem like 
a smart idea. After all, you have more control over the process 
and can ensure your team does things your way. 
However, this can also lead to stifled creativity. It can be difficult 
to see outside the box when everyone is on the same team. 
Bringing in someone from outside offers a fresh perspective that 
can lead to more innovative solutions. 
In addition, working with a partner can help to build new 
relationships and expand your network. Ultimately, there are 
many benefits to working with a partner on production projects.
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3. Long-Term Savings
When you produce a corporate video in-house, you incur many 
expenses that you might not have considered. You’ll need to set aside 
a budget for thousands of dollars. You’ll have to hire experts and 
retain them on your payroll. Consider the perks they will bring, 
insurance, office space, and all other costs, and you’ll appreciate the 
importance of custom video production.  
You can save a great deal of money and hassle by outsourcing your 
video production needs. When you work with a professional video 
production company, you can be assured that your video will be of 
the highest quality. Plus, you won’t have to worry about any logistics 
associated with video production. You can focus on your business 
while leaving video production to experts.
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4. Efficient 
Turnaround
In today’s business 
world, time is a 
precious commodity. 
With the constant 
demands of the digital 
age, ensuring that your 
marketing efforts are 
focused and executed 
efficiently is more 
important than ever. 
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One way to ensure this is to partner with an experienced corporate 
video production agency. These professionals can save you 
valuable time by handling all the logistics and details involved in 
creating high-quality video content. 
In addition, they’ll have the expertise and knowledge needed to 
produce a finished product that accurately reflects your brand and 
helps you achieve your desired results. Whether you’re looking to 
increase brand awareness or drive sales, working with a corporate 
video production firm can help you get the most out of your 
marketing budget and reach your goals promptly.
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How to Choose 
the Best 
Corporate Video 
Production 
Agency
Hiring a professional 
team is a substantial 
investment when 
creating promotional 
videos for your 
business. However, it’s 
an investment that can 
be well worth it if you 
end up with a high-
quality product that 
effectively markets 
your company. 
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Yet choosing a production company can be risky business. You 
must consider a lot of factors. As such, it’s important to do your 
homework to ensure that you choose a reputable and reliable 
company that will meet your needs and likewise deliver a superior 
product. Here are a few tips to help you make the best choice for 
your business:
1. Define your goals for the video. What do you want it to 
achieve? Who is your target audience? Answering these questions 
will help you narrow your search and find companies that 
specialise in producing the type of video you need.
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2. Ask for referrals from trusted sources. Ask for their 
recommendation if you know someone who has used a production 
company. You can also check online review sites to see what 
others have said about various companies.
3. Get quotes from multiple companies. Once you’ve 
identified a few promising options, get quotes from each to 
compare prices and services.
4. Make sure the company is reputable and has a good 
track record. Check out their latest projects or ask them for case 
studies. Also, be sure to read the fine print before signing any 
contracts. 24
By following these tips, you can increase your chances of choosing 
a video production company that will create a high-quality 
promotional video for your business.
Goodman Lantern is a dedicated corporate video production 
agency with a team of experts worldwide. With globalised 
knowledge, insight, and experience, we can help bring your 
corporate video concepts to life and drive results. 
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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