How Consistent SEO Content Development Leads to Brand Success
                     Why Consistent SEO 
Content Development 
Is Key to Your Brand’s 
Success
https://goodmanlantern.com/
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Gone are the days when a brand’s success was just driven by a superior 
offering. Today, brands must pull out all stops to differentiate 
themselves from their rivals and ensure a sustained competitive 
advantage. 
Content marketing is one of the most successful strategies you can use 
to do this. Hiring an SEO content writer can greatly benefit your 
business by making SEO content development a priority. 
Let’s look at some statistics to understand the importance of SEO 
content creation. A study by Brightridge Research found that 68% of 
online experiences begin with a search engine, creating a goldmine of 
opportunities for your brand to leverage.
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Many have realised this, as 61% of B2B marketers have stated that 
SEO and organic traffic generate more leads than any other marketing 
initiative. In a world where 75% of people never scroll past the first 
page of search engines, using the services of an 
SEO content writing agency can be one of the best investments you 
make. 
You can even hire an SEO content writer for this purpose. We can 
continue stating numbers, but the fact remains that an SEO strategy 
must be at the centre of your marketing efforts.
So, what exactly is this SEO we’re talking about? And how can you 
reap its benefits for your brand? What are some of the best practices 
that SEO content writing agencies use to ensure a steady flow of 
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content? 
All About SEO 
Content 
Development
Let’s begin with the 
basics. As you may know, 
SEO content writing aims 
to rank a webpage on the 
first page of search 
engine results, such as 
Google. SEO content 
writers optimise relevant 
keywords in line with the 
user’s intent to achieve 
this goal. Through this, 
SEO content writing 
agencies look to increase 
a brand’s organic 4
visibility, traffic, and 
lead generation. 
Content is omnipresent throughout various touchpoints in a 
customer’s journey. Be it the blog they begin their information search 
with, the landing page they are redirected to, or even the company 
communication they receive. 
Rich SEO content at these touchpoints can enhance customer 
experience (CX). This is because it can solve their pain point and help 
them proceed to the next phase in their journey. In a world of steep 
competition, superior customer experience can be a major 
differentiator. 
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Having a robust SEO strategy ensures that this information 
shows up whenever the customer searches for it and solves their 
concerns. This is why more and more organisations are 
partnering with SEO content writing companies to prioritise CX. 
But this is easier said than done. Creating consistent SEO-
enriched content requires meticulous planning, creation, and 
optimisation for it to be successful in the long run. You need 
expert SEO strategists and writers to create high-performing 
blogs that get the right results for your business. What’s more, 
you’ll need to churn out quality, valuable content consistently 
and frequently to get good results.
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Why is SEO Content 
Development 
Important?
You might still be 
wondering 
why consistent SEO conte
nt development is import
ant
. First, you need to 
establish trust and 
credibility for your brand 
for it to be successful. To 
do this, you need to 
connect with your 
audience as much as 
possible. You can drive 
brand awareness and 
authority positioning by 7
ensuring that your 
customers frequently 
consume high-quality 
content. 
The benefits also stretch beyond lead generation. Providing your 
audience with valuable content that educates them on topics 
they’re interested in helps you connect with them better, leading 
to higher conversions. 
And lastly, not all SEO-enriched webpages perform impressively. 
Some may fall short, and others may perform beyond your 
expectations. But consistent SEO content creation ensures that the 
net results are in your organisation’s favour. When it comes to 
content, consistency truly is the key. 
Let’s get into some of the best practices used by SEO content 
writing agencies to create consistent SEO content.
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Tips For SEO Content Development
While having an intent is a good place to start, you’ll need to 
implement certain strategies to ensure sustained SEO efforts. 
Here are some tips and tricks to help your organisation with 
frequent and consistent SEO content development: 
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1. Create Robust Content Calendars
Without visibility into how you’ll implement your content strategy, 
maintaining a regular outflow of content can become a challenge. 
You can use calendars to create weekly and monthly content 
targets to ensure consistency all year around. 
Maintaining a live calendar ensures that the content creation 
process is spread out evenly and eliminates a lot of last-minute 
obstacles. These calendars also increase awareness and 
accountability. 
You can choose from several options to help you get started. For 
example, you can use basic but effective spreadsheets or Kanban 
boards to aid your marketing efforts. Whatever you choose, 
ensure that the calendar is constantly updated and team 10
members use it as a tool to collaborate. 
2. Plan and Create in Advance
Balancing business priorities with constant content creation is a 
challenging job. As such, planning can be one of the most simple 
but effective interventions. Ideally, this step should begin by 
understanding your business’s spikes and downtimes and aligning 
them with your content calendar. 
This allows you to forecast periods when other business 
commitments can clash with SEO content development so you 
can prepare for it. For example, if you spend downtime creating a 
backlog of content, it can come to your rescue in busy times when 
it’s hard to make content creation a priority.
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Pre-prepared content can be stockpiled and used later. Many 
organisations also use the services of an SEO content writing company 
to plan and stockpile content in advance to make things easier 
throughout the year. 
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3. Create Blogging Templates and 
Checklists
Maintaining the same standards of quality and consistency across 
each piece of content you put out is essential but difficult. As you 
create more content, you’ll learn more about what does and 
doesn’t work for an SEO blog. 
Based on these insights, you can create a checklist your team 
should follow when creating blogs. In fact, you can convert these 
checklists into a template that can make the content creation 
process effective and simple. 
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Having a template with a basic structure and points to keep in mind 
ensures that you maximise the chances of your blogs doing well. It 
also helps with knowledge transfer whenever someone new works on 
any blog. Many SEO content writing agencies use a robust template 
with checklists that allow them to churn frequent high-performing 
blogs. 
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4. Focus on Different Forms of 
Content
When we say SEO content creation, blogs might be the first thing 
that comes to your mind. That’s quite natural, as blogs make up a 
huge chunk of online content. But you can leverage multiple 
content types that fit your overall SEO strategy. 
First, blog types vary. You can use short-format blogs, long-format 
articles, thought leadership blogs, and many more. Besides blogs, 
you can also focus on whitepapers, guides, and interactive 
content formats.
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A mix of options can add depth to your content strategy and allow you 
to explore beyond conventional blogs. It can also help you tap into 
various types of audiences. You should remember that you might need 
to hire an SEO content writer to develop some of these content types. 
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5. Use Guest Contributors
You can also lessen your content creation load by using industry 
experts to feature on your blogs. As a bonus, you’ll also add 
credibility to your blog. Your brand can offer visibility, 
engagement, and exposure to guest writers. In return, you can 
use their knowledge to churn out blogs that stand out from your 
routine content.
It might be difficult, at first, to get an expert to write for your blog. 
But with consistent SEO-enriched blogs, you can create credibility 
for these collaborations. Slowly, you can upgrade the level of 
experts you get to write for your brand. In addition, they can even 
feature in podcasts and videos your organisation creates.
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6. Stay on Top of Industry Trends
Finding topics to write about all year round can be challenging. It’s 
next to impossible to spend the whole year discussing your 
organisation and offerings. As such, you need to stay on top of 
everything happening in your industry. 
This will allow you to educate your audiences on what’s trending. 
You’ll also be able to catch them up on disruptions as and when 
they hit the industry. These trends can be great sources of 
inspiration for your brand to create content. Industry trends 
ensure you never run out of things to discuss in your blogs. Many 
SEO content writing agencies have researchers on their teams for 
this very purpose.
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7. Celebrate Small Wins 
Working tirelessly on an SEO content creation strategy means 
your teams will likely want to see validation of their efforts. To 
keep teams motivated to create content throughout the year, 
share the achievements made possible by their efforts. 
It’s important not to wait for drastic results to celebrate. Even 
small gradual wins can act as motivators. Celebrating these wins 
can reassure teams that they are on the right track and increase 
their commitment to consistent SEO content development. 
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8. Keep Measuring 
and Refining 
It’s quite natural to expect 
a good ROI from your 
content strategy. Your 
investments and efforts 
into SEO content 
development will only 
make sense if they 
perform on the right 
metrics. 
Firstly, choosing the right 
metrics per your business 
and marketing objectives 
is very important. Once 
you’ve decided on these 20
objectives, you should 
break them down into 
short-term and long-term. 
After these metrics are in place, you should measure your SEO content 
development strategy frequently. This will help you to understand what’s 
working and what’s not. Then, you’ll be able to make modifications 
accordingly. 
Measuring and refining should be a continuous process to make your 
strategy as robust as possible. Tracking metrics across a long period of 
time will also allow you to witness the results of an effective SEO-
centred content marketing strategy. 
As you can see, there are multiple interventions that you can implement 
to ensure consistent SEO content development. A robust strategy will 
allow you to tie your marketing efforts with business objectives for 
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sustained competitive advantage. 
Conclusion 
The benefits of prioritising consistent SEO content development 
can result in wonders for your brand. As discussed, the benefits 
lead to the following:
Increased brand awareness and visibility 
Organic traffic to your websites 
Improved lead generation and conversion 
Brand trust and credibility 
Effective marketing ROI and much more 
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With these benefits in mind, it’s clear that the resources and 
commitment toward an SEO strategy are completely justified. But 
you might face some challenges. 
Firstly, for any SEO-enriched content to perform, you need to use 
multiple techniques and tricks. Many of these techniques require the 
expertise of an SEO content writing agency, so you might need some 
help. A lot of the results that we talked about are only possible 
through blogs that are high in quality and deploy SEO strategies.
Secondly, making content creation a priority among various other 
critical business commitments might be hard with the resources you 
have. 
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And lastly, the constant monitoring and refining of such a strategy 
takes time and effort that you might not always have. But these 
factors shouldn’t dissuade you from pursuing a robust SEO content 
development strategy. 
You can partner with SEO content writing agencies or hire an SEO 
content writer to continue reaping the benefits minus the hassles. 
Here’s why you should consider partnering with Goodman Lanter, a 
top SEO content writing agency.
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Why Should You Partner With an SEO 
Content Writing Agency
Creating SEO-enriched high-performing blogs requires expertise 
and deep industry knowledge. SEO content writing agencies such 
as Goodman Lantern have seasoned writers that can create high-
performing content for all your marketing objectives. By 
outsourcing your requirements to our writers, you can be assured of 
receiving high-quality SEO content that takes your brand to the 
next level. 
Book a call or email us to get started on a journey of sustained 
brand success. 
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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