Content Writing for HR It’s Not as Easy as You Think
                     Content Writing for 
HR It’s Not as Easy as 
You Think!
https://goodmanlantern.com/
1
Nowadays, businesses use content creators across almost every industry. 
This is understandable, considering how rich the internet is with 
information. It’s also unsurprising that human resources content creators 
exist. Writing about an industry one doesn’t work in is common in the 
content world. After all, writers do more than write. They’re avid 
researchers, too. However, creating human resources content without any 
in-house experience can be challenging. This blog will explain why content 
writing for HR is more difficult than it seems.
2
Working in 
Human 
Resources Is 
Complicated
Working in human 
resources is complex, 
requiring a 
broad range of skills and 
expertise
. Human resource 
professionals support 
and manage the ‘people 
side’ of organisations. 
They have to stay on top 
of changing labour laws 
and regulations andwork 
with a mixture of theory 
and practicality. This 
3
makes content writing 
for HR matters more 
complicated than in 
other industries.
Talking About Human Resource Issues 
Requires Tact
Considering how wide-ranging the HR role is, HR copywriters will cover a 
variety of topics. These topics help human resource professionals perform 
their job effectively. It also keeps them informed on any  field 
developments. For example, content writing about human resources might 
include topics related to new labour laws, workplace safety, recruitment, 
and retention. 
Human resource content creators must also stay informed on more 
sensitive issues likediscrimination, harassment, employee privacy, and 
layoffs. HR professionals must deal with these sensitive issues with 
confidentiality, sensitivity, and impartiality. As such, HR copywriters 
covering these issues must take this sensitivity into account, too. 
4
Overall, human resource managers must navigate these issues 
sensitively to maintain a positive workplace culture. So, any content 
writing for HR produced should aim to put the company in the best 
possible light.
5
Writing Sensitively Takes Skill
Human resource matters can be emotional matters and writing sensitively 
is no easy feat – it requires a specific tone. It’s why we recommend 
working with expert writers when covering controversial issues. These 
writers are less likely to write in a way that causes more conflict. 
Experienced HR copywriters can also communicate this kind of information 
clearly. In turn, these writers can avoid confusing or alienating their 
audience.
Controversial HR issues can also involve cultural and social differences. So, 
it’s important to express these issues in your human resources content 
mindfully. Expert HR copywriters can adopt the most suitable language 
and tone and create content that’s culturally appropriate and respectful.
6
Furthermore, controversial issues might involve conflicting viewpoints 
and people must express these viewpoints in a balanced and fair way. 
Writers skilled in writing about controversial topics can help mediate 
these conflicting views, presenting these issues in a neutral and 
unbiased way.
Overall, it takes a high level of skill to write about sensitive topics 
clearly and tactfully while keeping an audience engaged.
7
Human Resource Content Is Considered 
‘Business Writing’
Human resource writing is ‘business writing.’ This is another challenge HR 
copywriters might face. Business writing requires a very specific style and 
tone. Usually, a company will hire a writer experienced in business writing 
to produce the HR piece perfectly.
Business writing is also precise. Since we can centre content writing for HR 
around regulations and labour laws, producing accurate content isn’t 
negotiable. Inaccurate content can damage an organisation’s reputation 
by eroding credibility and customer trust.
8
Business writing pieces are also formal. These pieces can explore 
complex concepts, technical terms, and data. Again, facts must be 
communicated in a way that’s easy to understand and engaging. Writers 
must also tailor good business writing to the intended audience. So, HR 
copywriters must take into account the readers’ level of expertise, 
interests, and language preferences. Writers have got to understand 
their audience if they are able to adjust their writing style accordingly. At 
the crux of it, business writing requires showcased experience.
9
HR Writing 
Requires In-
House 
Experience
Another challenge for 
HR copywriters is that 
they may not have 
direct human 
resource experience. 
It would be critical for 
them to spend time 
with the in-house 
experts to understand 
their audience’s 
needs.
10
Without personal experience, human resource content creators can’t 
gain insight into the company’s culture. The risk is that they create 
content that isn’t aligned with the company’s values. Nowadays, writers 
are spaced across the globe – making this in-house experience almost 
impossible. Nonetheless, effective HR writers must have a deep 
understanding of the company’s HR policies, processes, and procedures 
if they wish to express them accurately. Spending time with HR experts 
ensure that content writing about HR topics is accurate and relevant to 
the company’s specific needs.
11
There are solutions to overcoming an HR copywriter’s lack of expertise 
in this field. The writer could spend time with the respective company’s 
human resource department or work closely alongside their own human 
resource team to broaden their understanding of common HR issues.
Alternatively, businesses could hire human resource content creators 
with HR experience. They could also hire writers who do content writing 
on HR topics as a niche. Another writer prerequisite is business writing 
experience. In terms of sensitivity, an experienced HR copywriter should 
know how to cover HR topics with tact. Still, you could always review 
their portfolio before you choose to hire your HR copywriter.
12
Let’s Work Together
The truth is that even experienced writers can struggle to create formal, 
accurate, yet simple and sensitive HR content.
At Goodman Lantern, we have copywriters with HR as their niche. We’ll 
connect you with a writer that can effectively express your human 
resources content best. Our writers are also well-versed in business 
writing, communicating your message with sensitivity, accuracy, and 
warmth.
Feel free to get in touch with our team if you’d like to learn more.
13
THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
14