Custom Content Writing and How Your Brand Can Benefit From It
                     Custom Content 
Writing and How Your 
Brand Can Benefit 
From It
https://goodmanlantern.com/
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With 4.66 billion active internet users in the world, digital content marketing 
has become a top priority for many companies. This is why most companies 
have a budget for web content writing services. 
But, more and more, internet users don’t want generic content that can be 
found everywhere. They want value. They are looking for custom content that 
speaks directly to them.
In this blog, we dive into the power of creating content that is custom-made for 
your existing audience. But before we do that, let’s take a look at the 
difference between content marketing and custom content writing. 
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The Difference Between Content 
Marketing and Custom Content
Many people will argue that there’s no difference between the two. But content 
marketers know that there is, and it’s important to distinguish. Content 
marketing is used to lure and attract potential new customers and clients. 
Custom content is content created for an existing audience. 
Put another way: content marketing attracts your intended audience to your 
website. Custom content is what will keep them there. 
Adotas explains it clearly, too: “This (custom) content would reinforce the 
brand, communicate the value of the product and create new opportunities. 
Custom content is the creation of  ‘branded content’ for a customer. And, for 
the most part, custom content is created for the client to communicate with 
their own existing customers.”
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Now that you know what it is, let’s dive into what it can do for your business 
and brand. 
Custom Content Writing Provides 
Existing Customers With Answers to 
Specific Questions
Existing customers don’t want to visit your website for generic content. They 
already know how your goods and services make a difference in their lives. 
What they want is to read more about the specifics.
Let’s say that your product is a digital note-taking app. In this example, your 
existing customers already understand why an app such as your one is a good 
idea. They’ve already read all the stories about digital notes vs paper notes, 
etc. Now is a good time to serve them up some custom pieces that they will find 
valuable. 
Ideas for these include details on how your app integrates with Gmail and how 
to add emails to their notes in the app. Or perhaps a story on how to create 
collaborative notes that others can access too. These are specific issues and 
questions that your customers will have. The content you’re creating should 
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directly address these. 
It Helps Reinforce Your 
Brand Image
Writing generic content that people can find almost everywhere else won’t do 
much for your reputation or image. While it can be good for SEO and customer 
attraction, it’s custom content that helps with customer retention.  
A custom piece will show – to your customers and others in your industry – that 
you know what you are talking about. It will highlight that you are a trailblazer 
in your space, and it shows your desire to really add value to your audience. 
All of this contributes to building and reinforcing a positive image for your 
brand. And it also builds trust, which brings us to our next point. 
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It’s Good for 
Customer 
Loyalty
When you’re constantly giving 
customers and subscribers 
what they want, they are far 
more likely to want to carry 
on doing business with you. 
This is why custom-made 
content works so well for 
loyalty building. 
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It’s answering all the questions that your audience may have around your 
products, services, and sector. This establishes you as an expert in your field 
and inspires trust in your customers.
Loyal and returning customers are excellent for profit. Reports suggest that 
companies can see a 25% increase in profits if there’s a 5% increase in 
customer retention. 
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Custom Content Writing Is 
Good for SEO 
How many times have you searched for something super specific? 
Something like “How to integrate Asana with Gmail?”. We’re guessing this 
happens more often than not. Well, companies who create such specific 
and custom content are the ones who rank high up in search results. 
These pieces also have keywords that are specific to your industry and 
brand. If you use long-tail keywords that are specific to your offerings, 
you’re more likely to come out on top. This is because you’re likely to be 
in competition with fewer websites. You can use an SEO content writing 
agency to assist with this. 
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It Builds Authority and 
Credibility 
General content marketing is great for your brand, but it’s the custom 
pieces that will help you build authority and credibility. And we don’t just 
mean among your audience. This type of writing is good for domain 
authority, too. 
Search engines like content that is authoritative, relevant, and credible. 
The more you write these pieces, the more credible you become. And the 
more authoritative you are seen to be by search engine algorithms. 
This plays a big role in how your website and business is viewed by 
Google and other search engines and, in turn, contributes to how you rank 
on them. 
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It Offers Value to Your 
Customers Beyond Products 
and Services
It’s always a great experience when a business offers more than just 
products and services. Customers want valuable information and useful 
reading from businesses too. 
Sure, there are a few customers who simply want to buy your product or 
service and never hear another word. But many are looking for new ways 
to use your products and services to improve their lives. Give them this 
information. You have their money, but go above and beyond and offer 
them more than just what you sell. 
Use the opportunity to remind them how your specific offerings can help 
improve their lives or business. 
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It Gives You Space for 
Long-Form Pieces 
Specifically About 
Your Brand 
Content marketing is not 
the space for 
long-form pieces about 
your brand specifically. 
Lengthy blogs and posts 
that detail your service 
offerings or products are 
more likely to repel new 
customers instead of 
attracting them. There 
is, however, room for 
long-form content. It’s 
most likely something 
that your existing 11
audience will 
appreciate. 
They will want to see and read more about your products or services and how 
to use them. Long-form pieces are strong SEO tools. Use these longer pieces 
when you are doing custom content writing. If you’re not sure how to create 
longer pieces, it may be worth investing in web content writing services. 
As more people turn to the internet to find information, businesses need to 
ensure that they stand out from their competitors. Custom content writing is a 
great way to retain existing customers and become established as a pioneer in 
your respective field.
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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