Do You Need to Use Editing and Proofreading Services For Your Blog
                     Do You Need to Use 
Editing and 
Proofreading Services 
For Your Blog?
https://goodmanlantern.com/
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Blogs are one of the most effective ways businesses can connect with 
consumers through digital marketing. But don’t just take it from us. 
Data gathered by HubSpot reveals that businesses with effective blogs 
receive 55% more visitors than those without. Editing and proofreading 
can therefore be a valuable investment to ensure business blogs 
continue to perform effectively.
One of the many benefits of blogs is that their content can be ever-
green. Another HubSpot report found that 92% of the monthly leads 
generated on their site through blog-based content came from posts 
older than one month. It can therefore be worth revisiting past blog 
posts and editing and proofreading them to reinforce their quality. 
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Read on for a balanced account of the costs and benefits of blog 
editing and proofreading services, and decide for yourself if your 
business needs them. 
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What Are 
Editing and 
Proofreading 
Services?
Editing and 
proofreading are both 
terms you’re likely 
familiar with. However, 
you might be surprised 
to learn about the 
extent of what these 
services can include. 
While editing involves a 
different process from 
proofreading, the two 
usually come hand-in-
hand.
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Proofreading services will typically identify any syntax corrections that 
need to be made within a piece of text. On the other hand, editing 
involves more rigorous changes to a text and also the implementation 
of content-related corrections. As such, the primary purpose of 
professional editing and proofreading services is to make corrections 
to your business’s written content where necessary. Corrections can 
be made in the following areas:
 Sentence structure
 Punctuation
 Grammar
 Contextual examples
 Style consistency
 Language and word choices
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Editing and proofreading services don’t just look at fixing 
technical errors, though. They go beyond to consider if your blog 
is fulfilling its purpose, both as an individual piece of content and 
as part of your overall digital marketing strategy. 
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Expert editors and proofreaders put themselves in your audience’s 
shoes to understand what they’re looking for. While they work, they’ll 
ask themselves questions like:
 Is there an audience expectation from this blog? 
 What are people looking to learn when they read this? 
 Is the voice clear and in line with the previous blogs? 
 As they answer these queries, professional editors and proofreaders 
will fortify any content they touch. Working with experts like these is 
one of the most effective ways of polishing content to ensure it’s 
what the audience is after. 
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What Blog Editing 
and Proofreading 
Services Can do For 
Your Business Blog
 A survey by 
GrowthBadger found 
that bloggers consider 
the quality of content 
the most important 
factor for success. In 
many ways, editing and 
proofreading can act as 
a safety net to ensure 
your blog doesn’t miss 
the mark. This allows 
your business blog to 
perform its marketing 
role, which can be 8
hugely beneficial to the 
traffic on your website. 
Blogs can be a powerful way for you to connect with consumers 
organically. Generally, they cover topics that are relevant to your 
industry and to your target audience. But each piece a visitor reads on 
a site contributes to their impression of the business. To put your best 
foot forwards, you have to ensure that everything you share online is 
free of errors. Even something as small as a spelling mistake, a 
comma splice, or a formatting error can cause readers to lose focus. 
Worse still, mistakes can result in readers losing respect for your 
brand.
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Present a Clear 
Message
In addition to the obvious 
fix-ups, proofreaders and 
editors can also help with 
more technical content 
conundrums – like 
readability. Readability is a 
key factor for keeping 
your readers’ attention 
and incentivising them to 
come back to your blog. 
Editing and proofreading 
work towards this by 
assessing grammar, 
punctuation, sentence 10
structure, and word 
choice.
Making sure your blog is easy to understand also helps your business 
engage with complex topics. Blog topics that are particularly 
enhanced by clear analysis can include industry news and solutions 
to industry problems. If you reside within a technical industry, this 
can be very important for building a good reputation among 
consumers. This way, editing and proofreading services allow your 
business to present itself as professional and authoritative. 
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Secure Return on Investment
HubSpot’s 2022 Marketing Industry Trends Report found that 
blogging is the content format with the 3rd highest ROI. However, 
repeated errors and mistakes can undermine this by making your 
writing appear less professional. But, when editing and 
proofreading services are outsourced, errors are less likely to slip 
through the cracks. The result is a higher quality of content. 
Another beneficial feature of editing and proofreading services is 
feedback for writers. So, where these services improve the quality 
of individual pieces of blog content, they also help raise the 
standards of your subsequent blogs.
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Save Your 
Business Time
Writing blog content 
has the potential to be 
a time-consuming 
process, let alone 
editing and 
proofreading it. As such, 
outsourcing the latter 
activities can save your 
business a huge 
amount of time. 
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Plus, if you have dedicated content writers in your team, editing and 
proofreading services will help them produce more content at a 
greater standard. This is particularly beneficial for blogging, as 
consistent uploads can help increase the number of readers.
A knock-on effect of these time savings can be increased 
productivity. With outside professionals taking care of your blog 
editing and proofreading, your in-house team will be free to devote 
their full attention to your business.
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Your Go-To Editing and Proofreading 
Service Providers
Looking for experienced editors and proofreaders? 
Goodman Lantern has a highly skilled team to provide you with 
these services. Our native English speakers have helped many 
businesses take their blogs to the next level. With a polished finish 
to your blog content, we’ll help you realise your business goals.
Connect with us today to learn more.
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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