How to Harness the Power of Ghostwriting for Business Growth
                     How to Harness the 
Power of Ghostwriting 
for Business Growth
https://goodmanlantern.com/
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With the rise of digital marketing, businesses need to invest in various 
content forms to stay relevant. Having an attractive website, sharing 
regular blogs, and maintaining a strong social media presence seem 
like basic requirements all brands must fulfil. But if all their competitors 
are doing the same thing, brands might branch out into email 
campaigns, whitepapers, podcasts, and other creative mediums to gain 
a competitive advantage. 
This is a tall order to fill for most businesses. Trying to manage multiple 
communication channels often adds undue burden on internal 
marketing teams. An overworked team is likely to create sub-par copy, 
which will not help businesses reach their marketing targets. So, more 
and more businesses are turning to professional ghostwriting services 
to help them increase their reach, build a better online presence, and 
grow their business. 
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Ghostwriting is a great way to create content quickly and efficiently and 
can provide a valuable boost to any business. In this article, we’ll look 
at what ghostwriting is as well as the different types of ghostwriting 
services available. We’ll explore the process of ghostwriting for 
businesses and 
how professional ghostwriting services can help businesses achieve suc
cess
. We’ll also provide some tips for effective ghostwriting, how to choose 
the best ghostwriting service, and advice for working with professional 
ghostwriters.
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What is Ghostwriting?
Ghostwriting is the practice of writing content for a client under their 
authorship. It is a great way for businesses to generate marketing 
materials quickly and efficiently. Ghostwriting is most commonly 
used for blog posts and articles, but companies can also use 
ghostwriting for other types of content, such as eBooks, 
whitepapers, and websites.
The ghostwriter is usually hired to write copy on behalf of the client 
and is not credited as the author. The client can then use the 
materials however they wish.
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There are many benefits to using a ghostwriter. It can save time and 
money, as the client doesn’t have to hire a full-time writer and, 
therefore, can outsource the work to a professional ghostwriter. It also 
ensures a consistent level of quality and can help maintain a 
professional image.
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Different Types 
of 
Ghostwriting 
for Businesses
There are several different 
types of professional 
ghostwriting services 
available. The type of 
service a business chooses 
will surely depend on its 
needs and goals. Here are 
the most common types of 
ghostwriting services:
 Blog Posts and Article
s
: This is the most 
popular category. It 
involves creating copy 6
for blogs and other 
online publications.
 eBook Writing: This entails creating an eBook or other digital book 
that can be sold or given away as a promotional tool.
 Whitepapers: Whitepapers are longer, in-depth documents that 
provide detailed information about a particular topic.  Businesses often 
use them to showcase their expertise and build credibility.
 Website Copy: This involves creating copy for websites, such as web 
copy, landing pages, product descriptions, and other online content.
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How Can Professional Ghostwriting 
Services Help Boost Business Growth
Ghostwriting for business is chiefly an invaluable service for companies 
who want to create quality, professional copy without doing all the work 
themselves. Professional ghostwriting services can be a great way to 
boost business growth. Here are just a few of the ways it can help:
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1. Increased Visibility
Ghostwriting is an effective way for businesses to improve their brand 
visibility. By having professional ghostwriting services create content, 
businesses can quickly boost their reach and establish themselves as 
an authority in their industry. Ghostwritten materials, such as blog posts 
and articles, can help build a brand’s reputation and establish 
connections with potential customers. By providing informative and 
engaging copy, businesses can demonstrate their expertise and 
establish trust with their audience. This is especially important for 
businesses in competitive industries, as it helps them stand out from 
their competitors. 
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Additionally, ghostwritten content can be used to generate leads, as 
other web pages can create links to it and direct readers to the 
business’s website. As previously mentioned, ghostwriting can also 
be used to create other forms of media, such as books, e-books and 
podcasts, which extend the company’s reach. It also assures 
businesses that their marketing materials are of high quality and are 
produced quickly. This makes ghostwriting a useful asset in any brand 
visibility campaign.  
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2. Higher SEO 
Rankings
Besides compelling copy, 
digital content needs to 
be optimised for search 
engines to be seen.  
Search engine 
optimisation (SEO) is a 
series of tactics that help 
web pages rank higher in 
search results pages. The 
higher a page ranks, the 
more likely a user will 
visit it. Professional 
ghostwriters with a good 
grasp of SEO techniques 11
can create web pages 
that search engines will 
prioritise.
3. Improved Brand Awareness: 
Ghostwriting services for businesses can help build a positive brand 
image and boost brand awareness. With entire teams dedicated to this 
goal, professional ghostwriting services research target audiences, 
competitors, and industry trends. They build a knowledge base to 
create a brand strategy to help businesses navigate the marketing 
landscape and connect effectively with their potential customers. 
A great ghostwriter also has an ear for language and knows how to 
craft a sentence that’s both engaging and on-brand. The goal is to 
create copy that looks and sounds like it could have been written by the 
company, giving it an authentic and reliable voice. With the right 
ghostwriter, businesses can create content that not only resonates with 
their audience, but also reflects their brand in the best possible way.
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4. Increased Customer Engagement: 
Professional ghostwriters take the time to study the target audience 
and will craft high-quality content that will best resonate with them. 
They can create engaging and compelling content, which can help to 
make a better connection with customers and increase engagement. 
They know how to craft copy that will encourage customers to take 
action, such as hitting the subscribe button or making a purchase. This 
strategic copy can help to attract new customers and build a loyal 
audience. This also leads to higher conversion rates and more revenue. 
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5. Save Time 
and Resources
Hiring professional 
ghostwriting services 
for your business 
saves valuable 
internal time and 
resources. So by 
outsourcing 
research, writing, 
editing, and 
designing tasks, you 
can create more time 
for other essential 
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projects. 
This can allow business leads or marketing heads the chance to 
streamline other business processes and also focus on business 
development. Ultimately, this leads to better business growth. 
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The Process of Ghostwriting for 
Businesses
The process of ghostwriting for business is relatively 
straightforward. First, the client and the ghostwriter will discuss the 
project and the desired outcome. The ghostwriter will then 
research the topic and create a content writing and marketing 
plan. Once the plan is approved, the ghostwriter will begin writing 
the materials. When the deliverables are completed, the client will 
review it and provide feedback. The ghostwriter will then make any 
necessary revisions and submit the final draft. The client can then 
use the materials however they wish.
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Elements of Effective Ghostwriting 
for Businesses
If you are a business head or marketing lead who might work with 
ghostwriters, it helps to know what good ghostwritten copy looks 
like. This can help you correspondingly differentiate between the 
different professional ghostwriting services or suggest changes to 
your existing ghostwriter. 
Here are some elements of effective ghostwriting copy:
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Effective Ghostwriting Elements:
 Customer-focused: It is important for ghostwriters to know 
who the audience is and what kind of content they are looking 
for. This helps them create customer-focused documents that 
resonate with potential customers and keeps them engaged. 
Whether a short Instagram post or a long-form case study, copy 
tailored to customer preferences is likely to get better results. 
 Keyword-rich: Keywords are essential for SEO success. Quality 
ghostwritten copy includes relevant keywords in the text to help 
improve search engine rankings. The better ghostwriters are 
able to incorporate the keywords into the copy in an organic 
manner without losing the flow or meaning of the material. 
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 Simple and Informative: Complex language and jargon can be 
off-putting. Writers that can craft simple and easy-to-understand 
content are an asset to the business. This is especially true today 
when businesses need to work hard to keep the audience’s 
attention. Short and crisp copy that catches the target customer’s 
attention while conveying all the right information is a tricky 
balance to achieve but something a trained ghostwriter can do. 
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 Authentic to the Brand: The best professional ghostwriting 
services understand the importance of writing in the brand’s 
voice. They know how to capture the company’s unique tone and 
style, creating content that sounds like it came from the company 
itself. This means taking the time to research the brand, 
understand its style and preferences, and learn its mission and 
values. 
 Be Original: Original content makes a more memorable impact 
on the target audience, who come across marketing materials 
from many different businesses. It also ranks higher in search 
engines. So, it is a win-win if your ghostwriter crafts new and 
original copy. 
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How to Choose the Best Ghostwriting 
Service for Your Business
Choosing the right ghostwriting service is indeed essential for 
success. If you are considering using professional ghostwriting 
services to help boost your business, here are some tips for 
selecting the best ghostwriting service:
 Look for Experience: It is important to look for a professional 
ghostwriting service with experience in the type of content you 
need. Make sure to read samples of their work to get an idea of 
the quality of their writing.
 Check References: Make sure to check references and reviews 
to get an idea of the quality of the service. 21
 Ask Questions: Don’t be afraid to ask questions to make sure 
you understand the process and what to expect from the service.
 Get a Quote: Get a quote from the professional ghostwriting 
service to ensure that you are getting a fair price.
 Trust your Instinct: In the end, go with a company you trust to 
do a good job recreating your brand’s voice in the content they 
create for you. 
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Tips for Working with Professional 
Ghostwriters
Once you have chosen a professional ghostwriting service, here 
are some tips for working with them:
 Establish Clear Expectations: It is important to establish 
clear expectations with the ghostwriter. This includes specifying 
deadlines, topics, and any other details that need to be included 
in the content.
 Provide Detailed Instructions: Make sure to provide detailed 
instructions to the ghostwriter. This will help them to create 
content that meets your needs and expectations.
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 Set a Schedule: Establish a schedule for the ghostwriter to 
follow. This will help them to stay on track and ensure that the 
content is delivered on time.
 Give Feedback: Give feedback to the ghostwriter as soon as 
possible. This will help them to understand what you are looking 
for and make any necessary revisions.
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Is Hiring 
Ghostwriting 
Services for 
Businesses 
Ethical?
Using ghostwriting for 
your business can be a 
great way to get the 
content you need 
without having to write 
it yourself. But is it 
ethical? Absolutely. For 
one thing, ghostwriters 
are professionals who 
specialise in writing for 
businesses. They 
understand the needs of 
the business and can 
produce content that is 25
accurate, engaging, and 
on-brand. 
They are experts at ghostwriting for business communications and 
can help meet diverse marketing needs. 
Professional ghostwriting services are paid for their work and 
compensated fairly for their time and efforts. When a business hires 
a ghostwriter, they aren’t taking advantage of them. They are simply 
outsourcing the task of writing to someone with the right experience 
and expertise. It’s no different than hiring a marketing expert or a 
web developer. Hiring a ghostwriter is a way to make sure you have 
the quality content you need to reach your goals without having to 
spend hours writing it yourself. So go ahead and hire a ghostwriter – 
it’s ethical and will help your business.
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Let’s Connect for Professional 
Ghostwriting for Business Services
Looking for professional ghostwriting services? Goodman Lantern is 
markedly an award-winning content marketing company with an 
exceptional team of experienced ghostwriters. We create 
engaging, SEO-optimised content tailored to your company’s 
needs. 
So book a discovery call today to get started.
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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