Why You Need to Invest in Expert White Paper Writing Services and Content Syndication
                     Why You Need to 
Invest in Expert White 
Paper Writing 
Services and Content 
Syndication
https://goodmanlantern.com/
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We’ve touched on the benefits of white papers and the importance of using expert 
white paper writing services before. But as a quick recap, white papers are great 
for educating your customers about your products and business. They’re one of the 
best ways to generate strong leads. You can use a white paper to build an email 
database. And white papers help establish you as an expert in your field.
For your white paper to get desirable results, you may benefit from using 
professional white paper writing services. You can’t — and shouldn’t — cut corners 
when it comes to this type of content. 
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It needs to be 
authoritative, well-
written, and free of 
errors. Once you’ve got 
a well-done paper, it’ll 
be time to think of all 
the different ways you 
can distribute it. One of 
the many ways to do 
this is through content 
syndication. 
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According to Bright Edge, content syndication is “the process of republishing part 
of an article or blog post on another, more popular site”. In fact, it doesn’t only 
have to be a blog or article. It could be a video that your business created or even 
a white paper. While it’s great that you have a white paper, it would be even 
greater if you redistributed some of that same content. By reshaping existing 
pieces into different formats, you can get the same information across to a wider 
range of people. That’s where syndication comes in. And there are so many ways 
in which syndication helps your business. 
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Syndication Gives 
You a Wider 
Reach 
To be clear, syndication 
is republishing your 
content on other 
websites or content 
channels. You can send 
your piece to more than 
one additional outlet for 
publishing. It would 
further benefit you to 
make use of a 
syndication partner that 
other media or outlets 
already subscribe to. 
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By allowing other outlets to publish your pieces, you are giving your content a 
wider reach. Not only will your piece have the reach that your platforms provide, 
but also the reach of anyone who chooses to syndicate your story. And when it’s 
used elsewhere, it’s exposing you to a whole new audience too. This leads us to 
our next point. 
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Syndication Ensures That Your 
Content Reaches the Right 
Audience 
When you make your content available for others to share, you would choose 
websites and outlets that have a similar audience to you. This way, you are 
exposing your content to an audience that’s already subscribed to similar topics. 
Putting your work into syndication means you increase your chances of reaching 
the right customers.
Imagine that you write a white paper on mental health in the workplace and 
how to improve it with the services that you offer. You would want that to get 
picked up by business websites but also health and wellness websites. 
Syndication can help you reach the right outlets and, as a result, the right 
businesses. When the right people see your work, it has the potential to 
generate more leads for your company. 
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You Get Increased 
Brand Visibility
With syndication, you 
increase the chances of 
your stories and papers 
being used widely. This 
isn’t only good for a 
wider audience reach. It 
also counts when it 
comes to brand building.
The more people use 
your content, the bigger 
your brand exposure. In 
addition to visibility, this 
exposure builds the trust 
of your audience and 8
desired customers. 
The more often they see your name, the more trustable you become in their mind. 
You also start to become a bigger player in your sector. When your name is well-
known in the sector, you’re likely to be seen as a thought-leader in the space. 
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Expert White Paper Writing 
Services Increase Your Share of 
Voice
Everyone wants a bigger share of voice in the industry that they work in. Every 
business wants to have a larger share of voice than its closest competitors. 
Syndication can help you achieve this. 
The more that other outlets and websites use your content, the faster your 
share of voice increases. This helps to set you apart from your competitors, 
while also ensuring that a lot is being said about your brand. 
All of this helps increase the chances of more people coming to you for your 
expertise. It might not happen as quickly as you wish, but over time as your 
share of voice gets bigger and louder, your leads will also start to increase as a 
result. 
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Syndication Helps 
With SEO
There are many ways in 
which syndication helps 
your search engine 
optimisation. When your 
white paper is 
syndicated and used 
widely, your company is 
being mentioned widely 
on other websites. When 
search engines see this, 
it signals to them that 
your company and 
brand are important and 
that your white paper is 11
good content.
While your white paper is used widely, there’s a very high chance that everyone 
who uses it will link to your website. Backlinks are an important part of SEO. 
Equally as important as domain authority, backlinks also build brand authority. 
Over time, search engines will notice that more people are seeing your content 
and you will start to rank higher in search results. Which, of course, will help 
generate more leads and more business. 
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Syndication of your white paper to numerous outlets will almost certainly lead to 
an increase in website traffic. As more people read what you have to say, and your 
authority grows over time, so will interest in your business.
Of course, none of this would be possible if you didn’t 
put together a strong white paper in the first place. Even if you go into syndication, 
it will mean nothing if the paper is of poor quality. Be sure to use 
expert white paper writing services if you want to increase your chances of 
publication and syndication. 
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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