Nine Key Benefits That Come With Hiring a Digital Content Marketing Agency
                     Nine Key Benefits 
That Come With 
Hiring a Digital 
Content Marketing 
Agency
https://goodmanlantern.com/
1
Most businesses today face fierce competition. With a globalised marketplace, the 
need to stand out is greater than ever before. This is especially true for online 
businesses. But there is a surefire way of marketing your brand well. And it 
involves sharing engaging copy. Most business people don’t have time to be 
writing and sharing content consistently. If that sounds like you, you may want to 
consider outsourcing. Using professional content marketing services is not only an 
easy way to generate copy, it’s also the key to outranking your competitors. 
Outsourcing your writing and editing requirements to an agency will save you time 
and increase your revenues. It is the highest value-for-money investment your 
business will make this year. 
There are nine key reasons why you should consider outsourcing to a content 
marketing agency in 2022.
2
1. Boost Your Audience Retention
When you deliver great blogs and articles, you get recognised by your audience. 
An informative piece has the potential to deliver a positive experience. The 
more positivity and value your readers extract from your articles, the longer 
they are likely to stick around. 
Longer-length pieces that are helpful are especially great for audience retention. 
Search engines track the length of time that readers linger on a page. If your 
content is good, chances are your audience will stay on your site for longer. 
Google picks this up as good audience retention and rewards you for it by 
ranking your page higher. 
3
2. Improve Social 
Media Presence 
with a Professional 
Content Marketing 
Agency
A 
digital content market
ing agency 
will create excellent 
pieces for your brand’s 
website. Your business 
can snip longer articles 
into bite sizes and share 
them on social media. 
When you post these 
snippets, you can also 
share the link to the 
longer piece. Think of 
each snippet as a teaser 
4
to entice your audience 
to click the link.
Every click this link generates drives traffic back to your website which is great for 
SEO. When Google recognises that traffic is coming in from an outbound link, it 
rewards your site by boosting your search result rankings. 
As a bonus, this content builds brand awareness on social media too. You’ll be 
attracting followers on your LinkedIn or Facebook pages, and audience members 
on your website. It’s all as simple as redistributing the same content across 
multiple channels. 
5
3. Build Credibility and Trust
 The more your brand speaks about its unique ability to solve your target 
market’s problems, the more likely it is to be understood. When you clearly 
explain how your product or service works, you gain trust with your audience. 
Outsourcing to professional content marketers will produce engaging articles 
that simplify the niche topics in your industry. The agency will also expertly 
place your product or service as the solution. This writing is much like a review 
online. When found, your audience will read it. They will understand more. And 
they will see it as a form of online credibility.
6
4. Generate Leads
When a content 
marketing agency 
continuously generates 
fresh and engaging copy 
for your company, it 
drives credibility. Content 
can also establish your 
product and serve as a 
way of voicing your 
perspective on niche 
industry topics. 
7
This generates more leads for your business. The content you get from an agency 
will include a strategically-placed call to action that links directly to a contact form 
on your site. This strategy makes it easy for prospects to get in touch, which often 
results in a direct lead. 
8
5. Drive Conversions Using a 
Reliable Content Marketing Agency 
Professional content marketers know how to produce articles that educate, 
entertain, and engage your reader. Education is an excellent way to help 
consumers connect with your business. The more value and relevance they see 
from your product the better. When helpful content includes a clear call to 
action, it can increase conversions. 
9
6. Boost Search Engine 
Optimisation
High-quality writing on your website is a must, in Google’s opinion. An agency 
will be well-versed in writing precisely for SEO while ensuring copy is of value to 
its readers. Opt for an agency that has a track record of producing superb 
articles timeously. They will ensure that each article will feature the perfect 
industry-specific keywords. Along with building trust with your audience, this 
builds trust with search engines too. These best practices will ensure you start 
ranking for search terms above your competitors. It’s the best way to compete 
online. 
10
7. Become an 
Industry Thought 
Leader
With meticulous research 
and expert writers, an 
agency can delve into 
insightful topics for your 
brand. Your articles 
should explore trends, 
predictions, innovations 
in your industry, and 
more. When you release 
relevant news relating to 
your sector, it garners a 
lot of online attention.
11
This attention is typically from people seeking out solutions or products like yours. 
Releasing industry-relevant content establishes your business as a thought leader. 
Decision-makers have been shown to increase business with those putting out 
thought leadership content.
12
8. Generate Brand Awareness and 
Loyalty
We’ve established that content marketing uniquely builds brand awareness and 
gets your brand to rank well online. This creates a loyalty loop in which the more 
content your customers consume from you, the more likely they are to see new 
articles you release. This keeps you top of mind. When customers get used to 
great writing from you, this drives loyalty and keeps them coming back for 
more.
13
9. Get Value for Money with 
Services of a Content Marketing 
Agency
Using a digital content marketing agency has proven to be one of the most 
cost-effective investments for any business. An agency will free you up for other 
important tasks while they take care of tailor-made writing that’s catered to your 
target audience. Compared to paid and traditional forms of marketing, content 
delivers more value and packs a punch with its long-term SEO benefits. 
These are some of the many benefits an agency can harness for your business. 
Ensure your business invests in a content strategy by an agency like 
Goodman Lantern and reap these nine key advantages to outrank your 
competitors. 
14
THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
15