Why Lawyers Should Use a Content Writing Company for Legal Writing Services
                     Why Lawyers Should 
Use a Content Writing 
Company for Legal 
Writing Services
https://goodmanlantern.com/
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In today’s digital age, an online presence is more important than ever. This is 
true for all sectors, including the law industry. 
To quote some stats, a third of clients start looking for a lawyer online while 
nearly 100% of people looking for legal advice start with an internet search. 
This means that something as simple as a blog or FAQ page answering the 
most pressing questions in your area of expertise could pull a lot of traffic to 
your site.
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Your website is often the first point of contact between you and potential 
clients. As such, your website’s content must be well-written, SEO-
optimised, informative, and easy to understand. You also need content that 
communicates your expertise and helps attract new clients.
This is a lot to take on yourself, and you need a specific skill set to leverage 
your content and online presence to reap good results. That’s why it’s a 
good idea to hire a content writing company specialising in legal writing 
services. A content writing company can help you establish a strong online 
presence and increase visibility, leading to more business. We’ll cover some 
more benefits next.
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Why Outsource 
Legal Writing 
Services
When you 
outsource your content 
writing needs to experts
, you’ll gain some 
obvious benefits – great 
content that positions 
you as an expert in your 
field, increased visibility, 
and more leads. 
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But, you’ll also gain some less obvious benefits. Here are some of them: 
1. Efficiency: Writing and marketing are indeed time-consuming tasks that 
can take you away from your core responsibilities of serving clients and 
practising law. If you hire a content writing company to take over these 
tasks, you can free up time to focus on what you do best – helping clients.
2. Expertise: Writing and marketing require specific skills and knowledge, 
which may be outside your firm’s domain. Outsourcing to an agency that 
offers legal writing services can ensure that your content and marketing 
campaigns are high quality and effective. 
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3. Cost-effectiveness: Outsourcing can be more cost-effective than hiring 
an in-house team, particularly for small or medium-sized firms. It allows you 
to access professional services at a fraction of the cost of hiring an in-house 
employee.
4. Flexibility: Outsourcing allows you to scale your content and marketing 
efforts up or down as needed. You can work with a team that provides legal 
writing services on a project-based or ongoing basis.
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5. New perspectives: Outsourcing gives you new eyes to look into your 
existing content and strategy. You’ll particularly gain new ideas for 
improving your services, which can help you reach new clients and grow 
your business.
Overall, outsourced content writing solutions for lawyers can help you save 
time, improve the quality and effectiveness of your content and marketing 
efforts, and grow your businesses. But what kind of content can these 
services help you with?
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8 Types of Content Legal Writing 
Services Can Provide
When you hire a content writing company, you’ll have access to expert 
writers who know how to write various content types to help you meet 
your business goals. Here are some content writing solutions for lawyers 
that can be really effective:
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1. Blogging
You can hire a content writing company to create blogs to share your 
expertise and knowledge on various legal topics. This can help position 
you as a thought leader in your industry, and improve your visibility and 
search engine rankings. As a result, this could lead to more business. 
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2. Whitepapers 
Content writers can create whitepapers on specific legal issues to 
provide detailed information to clients and other industry professionals. 
Whitepapers allow you to demonstrate your expertise and thought 
leadership in a particular area of law. 
You can also use them as a marketing tool to attract new clients as 
they’re a reputable source of information on a specific legal topic. 
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3. Newsletters 
Content writers can create whitepapers on specific legal issues to 
provide detailed information to clients and other industry professionals. 
Whitepapers allow you to demonstrate your expertise and thought 
leadership in a particular area of law. 
You can also use them as a marketing tool to attract new clients as 
they’re a reputable source of information on a specific legal topic. 
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4. Case Studies 
You can get legal writing services to create case studies to highlight the 
success of past legal cases and demonstrate your expertise. Case 
studies provide real-world examples of your work. They show potential 
clients the results you’ve achieved for other clients in similar situations.
They also help to demonstrate your problem-solving skills and ability to 
handle complex legal issues. In essence, they help build trust and 
credibility with potential clients. It happens because they can see your 
commitment to achieving the best possible outcome for your clients. 
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5. Website Content 
You can get content writers to update your website to provide 
information about your practice. It includes your areas of expertise, 
experience, and also contact information. 
Your website is an effective way to attract potential clients, establish 
credibility, and also build trust with your target audience. This is a place 
where you can demonstrate your expertise and knowledge to potential 
clients. 
Additionally, by regularly updating your website with new content, you 
can improve your search engine rankings, making it easier for potential 
clients to find you online.
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6. Social Media
You can 
get content writers to up
date your website 
to provide information 
about your practice. It 
includes your areas of 
expertise, experience, 
and also contact 
information. 
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Your website is an effective way to attract potential clients, establish 
credibility, and also build trust with your target audience. This is a place 
where you can demonstrate your expertise and knowledge to potential 
clients. 
Additionally, by regularly updating your website with new content, you can 
improve your search engine rankings, making it easier for potential clients 
to find you online.
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7. Legal Guides 
You can hire a content writing company to create a guide on different 
legal topics for the general public. Here, you can demonstrate your 
knowledge and build trust with your target market. It surely happens by 
providing valuable information and educating their audience on legal 
matters. 
Additionally, legal guides can improve search engine optimisation (SEO) 
for your website and make it more likely to appear in search results for 
relevant legal topics. This can help increase website traffic and lead 
generation. 
These are just a few examples. Depending on your specific needs and 
goals, other types of content may be more appropriate. An expert 
content marketing agency will be able to help you strategise the content 16
you need and specifically align every word to your specific aims and 
outputs.
How Goodman Lantern Can Help You 
with Legal Writing Services
At Goodman Lantern, we have a team of legal writing experts to help 
you reach your business goals. Our team of writers, editors, strategists 
and marketers makes it their mission to create content for your 
company that delights, engages, and truly converts potential customers.
Send an email or book a discovery call to find out how we can help you 
with content writing solutions for lawyers.
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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