Level Up Your Games’ User-Generated Content Through Gaming Content Writing
                     Level Up Your Games’ 
User-Generated 
Content Through 
Gaming Content 
Writing
https://goodmanlantern.com/
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Today, it will be challenging for you to go a day without interacting with 
User-Generated Content (UGC). UGC is particularly present in the social 
media sites you browse, the product reviews you read, the YouTube videos 
you watch, and even the video games you play. Yes, you read that right. 
UGC forms a crucial part of the US $202.7 bn gaming industry. 
So, curious to know how the 3.03 bn user base forms an essential part of 
the gaming industry? Let’s launch right in.
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User-
Generated 
Content in the 
Gaming 
Industry
Firstly, let’s understand 
UGC in gaming. UGC 
comprises any gaming 
content writing, images, 
video, audio, code, or 
3D content created and 
published by users 
instead of the company. 
It is present on 
social media, forums, 
communities, and blogs. 
In the gaming world, 
UGC is prevalent inside 
and outside the game. 3
UGC Outside the Game
Firstly, UGC outside comprises blog content writing for games, forum 
feedback, tips, reviews, memes, tutorials, gaming information, video 
streaming plays, reviews, chats, forums, and fan fiction (stories 
written by fans about the game’s characters).
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UGC Within the Game
On the other hand, UGC within the game refers to any changes made to 
the design and play experience. Characters, play objects, play levels, 
rules, and also play mechanics all have the capability to undergo user 
modifications. These modifications are present in games like 
Minecraft, Fortnite, The Sims, and Halo.
Three forms of in-game UGC exist:
Mods: Where users make custom modifications to the design and 
mechanics of the existing version
Machinima: Using existing gameplay to create documentary or 
cinematic videos
Game Creation Systems: Developing and creating new gameplay on 5
studio-provided software
All the players need to perform the above is an authorised copy of the 
original version.
Now that you’re familiar with the ‘What’ of UGC in gaming, let’s look at 
‘Why?’. Why do studio developers allow creators to change their versions? 
Why do creators even produce multimedia within communities? 
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What’s in It for Developers?
The Total Addressable Market for UGC localisation in player support, 
specifically in 2020, was between US $100 and $180 million, states 
Nimzi. Developers also encourage UGC as it builds creativity, 
community, and engagement. Here’s how:
1. Increases Engagement
In gaming, whether by content writing, video live streaming, or 
modifying games, user-created media increases players’ interaction. 
It encourages players to spend more time with the game, allowing 
them to explore different aspects of it. Increased engagement can 
lead to increased player retention and loyalty.
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2. Generates New Media  
Memes, tutorials, live chats, live streams, and, similarly, content writing for 
games provide new and unique experiences for players to enjoy. 
Modifications (mods) keep the game fresh and exciting with these new 
perspectives. Mods allow players to enjoy playing even after completing the 
developer’s version. For The Sims, for example, Maxis made 5,000 
costumes, while UGC made 40,000. 
3. Builds Community 
Communities like Reddit, Discord, Twitch, GameFAQs , IGN, and also YouTube 
allow players to connect. These communities and forums encourage players 
to share creations. These creations include tips, streams, tutorials, reviews, 
and blog content writing for games. It can undoubtedly foster belonging and 
create strong connections between players and the game. 
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4. Increases 
Replay Value
Today’s online users 
indeed expect more 
immersive experiences 
which can keep them 
entertained. UGC, 
through mods, provides 
that. Mod creators 
present new challenges 
and experiences in the 
game. These new 
challenges improve the 
experience and increase 
the replay value. Content 
writing for games, 
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updates, and live chats 
helps spread the news 
about mods so the 
community can try them.
5. Greater Audience Size
When players are partaking in mods or online communities, they feel 
inclined to invite their friends. Players in mods or online communities 
often enjoy participating with friends. These players then invite their 
friends, which quickly helps to grow the audience size.
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What’s in It for Players and Creators?
Common reasons why players engage in communities and mods include:
An interest in the topic
The joy of playing with modified features
Increased social interaction with other players
Recognition from the company or studio
An accessible platform for mods (with certain studios)
Rewards (monetary or non-monetary)
Paid royalties if the mod becomes an official part of the studio’s version
Recruitment opportunities as contractors or employees for studios
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Now that we’ve understood the ‘Why,’ it’s time to look at 
‘How.’ How can you and your company encourage players to 
keep creating multimedia for your brand?
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Make the Most of Content Writing 
for Games to Encourage UGC 
Creation
So how do you let your community know you want them to 
engage with you? The answer is simple: through 
communication. A researched, well-crafted, and correctly 
placed gaming content writing strategy can particularly work 
wonders for you. Here’s how to go about it:
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Build a Social Community
Try to build communities on Discord, Reddit, Twitch, Twitter, 
Telegram, Quora, Medium, Instagram, and also YouTube. Here, 
you can surely provide players with news about the latest 
updates through gaming content writing. Developer blogs, first-
looks, industry updates, and interactive copy keep the 
community engaged. As a result, game content writers engage 
communities by personalising the copy according to the 
platform. 
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Set Clear Community Guidelines
The community wants to know if your game encourages user 
creation. Community moderation guidelines provide this 
information. Professional gaming content writing helps create 
guidelines with well-defined terms and a correct tone. Crisp, 
easy-to-understand guidelines encourage content creation while 
setting essential boundaries. So make sure to inform the 
community if you’re providing Software Development Kits for 
mods through these guidelines.
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Host 
Competitions
In the gaming industry, you 
can run wild with 
competition ideas. From fan 
art to cosplay to weapon 
design, there are obviously 
plenty of ways to engage 
your community. With the 
help of video game content 
writers, you can indeed 
amplify user multimedia 
online. Mention the 
competition details, prizes, 
and perks (like in-game 
benefits) to increase 
participation. SEO copy, 16
community posts, and, 
similarly, influencer 
marketing, can attract a 
wider audience.
Acknowledge Creators
You might concurrently have a community of game content 
writers, videographers, or vloggers. Tap into their game-centric 
videos, copy, memes, audio, and tweets. Acknowledge them on 
your website, social media, or official forum page. Praise them 
and amplify the message. Employing this form of gaming 
content writing eventually works threefold:
It makes the user’s multimedia the story’s hero
The content focuses on the game
It encourages other players to create more
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How Can We Help with Gaming 
Content Writing?
With the power of copy, you can surely solidify brand messaging, 
appeal to players, and encourage multimedia generation. Our 
gaming content writing team understands the industry and will 
create copy, blogs, and guides that talk to players. 
Contact Goodman Lantern today to take your and your users’ 
experience to the next level.
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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