Use Professional Ghostwriting Services To Grow Your Accounting Business
                     Use Professional 
Ghostwriting Services 
To Grow Your 
Accounting Business
https://goodmanlantern.com/
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As an accounting firm, you have a lot of competitors that you’re competing with.
It is especially important to have your specialities highlighted to stand out in a 
saturated market. Content marketing can help you rank better online and inform 
your readers about the value proposition of your company.
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This may sound obvious, but owning an accounting firm means you need to focus 
on delivering your service to your clients. That leaves you with less time to focus 
on improving your website ranking and inbound marketing strategy. Instead of 
watering down your services by throwing content creation into the mix, it’s worth 
considering how outsourcing might enable you to build strength in both. 
A professional ghostwriting service can content while you do the rest. 
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What Is a 
Ghostwriting 
Service?
A ghostwriting service is 
an agency of 
professional writers that 
will create content for 
your business on your 
behalf. Instead of them 
publishing their name on 
the copy, the rights go to 
you and your business.
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Professional ghostwriters are adept at crafting: 
•Blogs,
•Articles,
•Social media posts,
•Press releases,
•Whitepapers,
•And eBooks.
A lot of corporations rely on ghostwriters to create content that is published by the 
name of an executive or a member of the business. Sometimes companies will 
release content under no name at all, which can boost brand authority.
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Why Would You Use 
Ghostwriting 
Services as 
Opposed to Naming 
a Writer?
The simple answer to 
this question is: To save 
time and gain credibility. 
A business person has a 
lot to focus on including 
the daily operations of 
running a company. Yet, 
it’s important to be 
releasing frequent 
content on your business 
website to rank on 
search engines. Great 
blogs also create 
authority for a brand.  6
When a business owner or manager has their name published on a piece of 
content, it gives them a lot of credibility. The acclamation that comes with thought 
leadership content is great to drive business growth and trust. 
Instead of business owners or managers spending valuable time creating content, 
you can outsource this to a ghostwriting service. The agency will take your brief, 
business values, and theme into account. They will write a high-quality piece of 
content to drive more credibility to your business.
A lot of smart, ambitious, and well-known people use ghostwriters. A study showed 
that a whopping 99% of artists, celebrities, and politicians publish books thanks to 
the help of ghostwriting services. It’s safe to say that these services are in demand 
and would be a smart business move for your firm. If celebrity usage doesn’t 
convince you, perhaps these next points will. Here are a few reasons why a 
professional ghostwriting service can boost your accountin
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They Create Engaging Content That 
Drives Your Credibility
An accounting firm’s main objective is to focus on helping its clients. Your clients 
want more than number crunching, they are also craving engagement. This is 
especially true of prospective clients. A ghostwriting service will write engaging 
and relevant content that tells your prospective and existing clients more about 
your business. They can write about news, trends, forecasts, and tips. This will 
make your company stand out as a leader in the accounting industry. 
A service like accounting is something that people search a lot for online. When 
they can find articles and blogs that solve their pain points and answer their 
questions, they are more likely to be receptive to your accounting firm. This 
could drive future leads for your company.
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They Use Keywords to Improve 
Your SEO
A professional ghostwriting service will have a lot of experience in 
SEO copywriting. This team of writers will know how to use your optimised 
keywords in text. Incorporating these research-backed keywords improve your 
visibility on search engines and organically increases KPIs.
But SEO is about more than just adding relevant keywords to your copy. It’s also 
about improving a user’s overall experience on your website. Google favours 
articles that are useful to readers and tracks the time spent on specific web 
pages. Content needs to inform, entertain and engage the reader to ensure they 
read it in its entirety. When readers are engaged, Google rewards the site by 
boosting its ranking. This creates a positive feedback loop. The more readers 
you engage, the more readers you gain.
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Professional 
Ghostwriting 
Services Establish 
You as a Leader in 
the Accounting 
Field
Content marketing is a 
valuable way to highlight 
the benefits of your 
accounting firm. With it, 
you can show your 
existing and potential 
clients your expertise. 
Ghostwriting services 
can highlight what sets 
you apart from your 
competitors with great 
content and articles. 
Sharing valuable insights 
about your team, your 10
partners, and your work 
strategies can set you up 
as a trusted advisor. 
Set yourself apart from your competitors by releasing consistent and valuable 
copy.
Using a ghostwriting service is one of the easiest ways for you to craft articles 
about trends and forecasts that are relevant to your industry. For an accounting 
firm, the best content would explore useful tax advice, free financial tips, and 
more. When consumers recognise that a company gives out useful advice that 
adds a lot of value to their lives, they begin to think of your brand as an authority 
figure. This drives brand loyalty, brand reputation, and increases leads too.
Content marketing is a force to be contended with. To learn more, here is an 
interesting article on the 
9 key benefits of hiring a digital content marketing agency. 
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How Can You 
Find a 
Ghostwriting 
Service or 
Agency?
Ok, so you’re sold on 
using ghostwriting 
services to boost your 
accounting brand. How do 
you go about finding the 
perfect agency to suit 
your business?
Budget is something your 
company needs to 
consider. Decide on the 
rate that you are willing to 
spend on a professional 
copywriting service. You 
don’t want to undercut 12
this budget as you are 
looking for high-quality 
writers. 
Look for companies that have a great reputation for delivering value-for-money 
content marketing. 
Once you’re happy with the service fee, ask for previous examples of their work. 
You could ask the agency for case studies or examples of similar work they’ve 
done in the industry previously. A great agency will provide a proven track record 
of successful projects. 
If you’re happy with the examples they provide but are still a little hesitant, you 
could always ask for a trial. A ghostwriting service will discuss a brief with you, 
decide upon a theme and then craft something suitable for your accounting firm. 
Once the sample task is done and you’re happy with it, you could then engage with 
a value-for-money retainer with your ghostwriting service.
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Unlike the name suggests, using a ghostwriting service does not have to be a 
spooky process. If you take the time to review the right company and get to know 
their work, we are sure you are going to see amazing results for your business 
growth.
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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