Proofreading and Editing Services Why It’s Crucial to Your Success
                     Proofreading and 
Editing Services Why 
It’s Crucial to Your 
Success
https://goodmanlantern.com/
1
The tech industry continues to grow, and its trajectory is only set to 
quicken. Statistics from Finance Online report that there are 4.66 billion 
internet users worldwide. That’s over half of the Earth’s population, many 
of whom rely on tech for their jobs and daily lives. 
But this dramatic dependency on internet use and the tech industry 
doesn’t mean that tech companies are immune from criticism. Audience 
members are still sceptical when reading content online, therefore 
proofreading and editing services are important. When a prospect reads a 
blog post or reviews a website and sees mistakes or grammatical errors, 
they may lose faith in your business. Also, it could mean the end of a 
potential purchase.
2
While focusing on proofreading may not always be the most exciting task 
in tech, it’s certainly necessary. As soon as you start creating tech-related 
content, your audience will expect a certain level of professionalism. A 
misplaced comma or incorrect capitalisation may seem like a small error 
in comparison to the monumental task of content creation. But poor 
proofreading could have dire consequences for landing potential 
customers. 
Ultimately, having a handle on proofreading will provide an enjoyable 
reading experience through trustworthy content.
3
While focusing on proofreading may not always be the most exciting 
task in tech, it’s certainly necessary. As soon as you start creating tech-
related content, your audience will expect a certain level of 
professionalism. A misplaced comma or incorrect capitalisation may 
seem like a small error in comparison to the monumental task of content 
creation. But poor proofreading could have dire consequences for 
landing potential customers.
Ultimately, having a handle on proofreading will provide an enjoyable 
reading experience through trustworthy content.
4
In this article, we explain the 
importance of technical proofreading, 
its benefits, and why your tech 
company needs professional 
proofreading services. 
5
What is Technical Proofreading?
For a piece of content to be effective, it must meet certain criteria and 
reach a specific standard. This includes proofing content for 
grammatical, punctuation, and spelling errors. But this is only the tip of 
the content iceberg. It also includes checking for accuracy, which can 
be much more complicated when tech-related topics are involved. In 
this case, a professional editor must review both factual accuracies and 
corroborate contextual accuracy of the content before it is ready for 
publication.
For proofreading to be effective, editors must take a detailed look at the 
content produced. Ultimately, proofreading and editing services is more 
focused on accuracy, sentence flow, and correctness. Taking these 
factors into account when thinking about proofreading can help writers 
create copy that conveys their true message clearly. 6
Why Are Errors Bad?
Online shopping is all the rage, but truthfully, customers will be put off 
by bad spelling and grammar on websites. A LinkedIn poll reveals that 
most consumers will likely turn away from a website with incorrect 
spelling and grammar. This highlights the importance of ensuring that 
website content is accurate and coherent. Poor language can make all 
the difference when trying to attract potential customers, no matter 
how convenient it may be to shop with them.
Grammatical errors are common and can easily slip through the cracks, 
but this does not make them acceptable. Errors in your writing can 
mean that the intended message is misunderstood. It’s important to 
avoid mistakes in your content, as they can lead to misunderstandings 
and confusion. Extra attention to detail goes a long way in ensuring 
that your intended message comes across loud and clear. This is why 
7
proofreading and editing services are so important.
When Should You Proofread?
Proofreading should be the final step before content approval and 
publication. Ideally, you will have already organised a detailed plan for 
what you are going to write about and set goals for addressing the 
needs of your audience and their stage in the buyer’s journey. 
It’s also important to research, draft, optimise, and edit thoroughly 
before you start proofreading. Doing all of this first shifts the focus of 
the proofreading process, so that accuracy and clarity become its 
primary purpose. The goal is not just to catch typos and grammatical 
errors but to make sure everything makes sense. This ensures you 
provide your readers with top-notch, accurate information that’s error-
free.
8
Proofreading and editing services is an invaluable part of the content 
creation process. It ensures that all the time and effort put in is not 
wasted due to errors and mistakes. As such, investing in a skilled 
proofreader will prove to be incredibly worthwhile in the long run.
9
The Importance 
of Proofreading 
and Editing 
Services
Assists in Simplifying 
Complicated 
Concepts
Writing an article on 
coding can be a tricky 
business. As a technical 
expert, it’s important to 
share your knowledge 
as accurately as 
possible. Tech articles 
must be correct, 
effective, and written 
using terms anyone can 
understand.  10
Looking out for jargon and complicated language is one of the key roles of a 
professional editor or proofreader. Using correct grammar and punctuation 
when writing instructive articles will more accurately reflect your expertise 
while providing clear guidance for readers.
Having a fresh set of eyes to proof your work is essential to provide your 
readers with the best knowledge on a particular topic. Not only does a 
second review guarantee more accurate results, but it will also help build 
credibility for yourself or your organisation. When people know that you are 
taking the extra steps to make sure information is correct, it adds value to 
whatever you are conveying. This builds brand messaging and 
trustworthiness along the way.
11
Builds Trust in Your Brand
Taking the time to proofread your content can make a huge difference 
in how your work is received. Remember, readers will trust your 
business more if your website copy and marketing material are easy 
to understand, informative and error-free. Proofreading your content 
creation will show that you are committed to presenting quality work 
and improving both your writing and your presence in the publishing 
world.
12
Consistent Quality and Style
As content production moves away from traditional methods and 
towards outsourcing, companies can benefit greatly by having a unified 
approach to their writing. A professional proofreader can help you create 
a style guide which will ensure consistency across all content while 
maintaining the fidelity of the individual author’s work. This is especially 
important when aiming for a unified tone across all platforms and 
materials. 
Furthermore, an experienced editor can help you refine your writing and 
make sure it clearly conveys your message. Having a professional 
review of your work also contributes to the overall quality of the copy 
with fewer errors, garnering better results for your business. 13
Proofreading and Editing Services Boost SEO Efforts
Investing in good copy is beneficial for any website’s SEO. With the 
abundance of online content, readers won’t waste their time on copy 
they find sloppy or unreliable. Quality writing that is grammatically 
sound and well-structured can capture readers’ interest, resulting in 
increased engagement. 
The longer people read your posts, the higher your website will rank in 
search results pages. Therefore, ensuring good readability through 
proofreading and editing services will increase engagement and your 
overall rankings.
14
Errors in spelling can also influence your SEO ranking, as search 
engines track the accuracy of online posts. It’s important to note that 
services like spellcheck and Grammarly usually won’t help you with 
the SEO aspect – they may perfect your spelling but only sometimes 
address SEO. Overall, it pays off to take the time to check for any 
mistakes in your writing and make sure you produce quality content 
that readers – and search engine algorithms – will value.
15
Boosts Authority and Credibility
Quality writing is essential to convey important information effectively 
and clearly. Not taking the time to spot typos, lack of punctuation or 
improper grammar reflects poorly on your business and demonstrates 
a lack of care for the finished product. 
At the end of the day, an audience will recall the message better 
when it’s presented correctly and accurately.
16
The Benefits of 
Using 
Proofreading 
and Editing 
Services
Although tools like 
Grammarly and 
spellcheck seem like 
dependable safeguards 
for finely-tuned writing, 
it is still necessary to 
look things over with a 
human eye before a 
final draft. This is 
because no automated 
service can replicate the 
human brain’s 
capabilities; even the 
best programs have 17
errors that can slip 
through. 
Additionally, they don’t consider style guides established within 
organisations or businesses. All in all, using automated services can be 
extremely helpful in polishing articles. However, do remember to 
double-check your work with a real person eventually!
In fields that use unique jargon and specialised language, programs just 
can’t keep up with the swift changes in spelling and terminology. With 
professional proofreading services, keeping your work up-to-date and 
free from errors can become a manageable task. Even with software 
programs, you may need help identifying inconsistencies quickly 
enough or ensuring your text is correctly presented. 
18
With the help of an experienced proofreader, you can be sure any 
errors will be corrected. It allows you to enjoy peace of mind and 
refocus your energies on other aspects of your project.
Goodman Lantern offers professional and affordable proofreading and 
editing services for the tech industry. With globalised industry 
knowledge and extensive experience in content creation and writing, 
we can oversee, review, and perfeediting and proofreading servicesct 
your digital content to enable it to reach the right audience and 
produce increased leads and conversions.
19
THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
20