Reasons Why Every Business Should Use a Content Marketing Agency
                     Reasons Why Every 
Business Should Use 
a Content Marketing 
Agency
https://goodmanlantern.com/
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It is believed that close to 50% of internet users across the world use ad blockers. 
This is not just on desktops and laptops. Ad-blocking is now also available on 
tablets, phones and other mobile devices. This means that almost half the world 
has chosen not to see your paid ad. Why then, are you still spending so much 
money on paid advertising?
What’s the alternative, you ask? It’s simple – content marketing. Yes, this will cost 
you money or time – or both. You will need to hire a content marketing agency, 
or allocate internal resources. However, it’s not nearly as much as paid advertising. 
Plus, the rewards and ROI on developing this type of information and building out a 
strategy for it are much higher than paid advertising.
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Use a Content 
Marketing 
Agency for Better 
ROI
As mentioned above, 
content marketing often 
works out better for your 
bottom line than 
traditional advertising. 
Even if you outsource 
the job and use 
content marketing ser
vices 
or a B2B content 
marketing agency, the 
cost will typically be less. 
Traditional advertising 
costs a lot more than 
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writing a piece and 
distributing it across 
various platforms. 
Even if you paid for Google Ads or social media ads, it’s going to cost you less than 
paid advertising will.
In addition, there are several other reasons why every business should focus their 
efforts on content marketing.
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Content Marketing Builds Trust
Regular dissemination of information from your company builds a sense of 
reliability and trust. It doesn’t matter if it’s B2B content marketing or B2C. When 
your desired audience sees something from you on a regular basis, it raises the 
level of trust and credibility in your brand. Through these expertly-written 
pieces, you are also building brand authority. Over time, people will consider 
your business as an industry leader in your field. If you are putting out excellent 
content as a business owner, you can develop a reputation as a thought leader. 
As a result, they will continue to visit your website or social media channels 
when looking for information about your area of expertise.
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Content Marketing Gives You a 
Voice
By writing stories or creating videos as part of your strategy, you are giving your 
business and your brand a voice. This, in turn, makes your company or 
organisation more authentic and relatable. You can use your articles, blogs, 
social media posts and more to establish an identity for your brand. This identity 
goes beyond the logo and corporate image.
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Content 
Marketing Can 
Boost Your SEO
When you regularly 
distribute stories, articles 
and other bits of 
information, you give 
Google more pieces to 
crawl. You also have 
more opportunities to 
use your desired 
keywords in articles to 
increase your search 
visibility. Long-form posts 
are great for talking 
about your business and 
for SEO. It gives you 7
more space to play when 
working with a bunch of 
different keywords.
You Can Offer Value Beyond 
Products and Services
Sure, your audience follows you because they like your goods or services. But 
you don’t have to push this on them all the time. In fact, we encourage you not 
to. Digital content marketing allows you to add value in other ways beyond the 
products and services you have to offer. For example, if you sell hair care 
products, don’t just use your platforms to talk about your shampoo or 
conditioner. You could instead use it to give hair-care tips and advice. There are 
so many ways to use your expertise in fun, interesting and informative ways. A 
good content marketer will be able to identify these stories for you and create 
opportunities to add value to the audience. 
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You Need Time to Focus On Your 
Business
As a business owner or manager, you need more time to run the business and 
bring in new customers or clients. By adding this approach to your strategy, you 
can hand over the tasks to your marketing team, or consider using corporate 
content marketing solutions. This team can draft the pieces, send them to you 
for approval and distribute it. Once all of this is done, you will potentially see 
some strong leads come in from these efforts.
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It’s Great for Lead Generation
As mentioned above, these efforts should result in lead generation. Good pieces 
of content will get people interested in your brand. Not only that, it will mean 
that when people are searching for things related to your business, your 
company comes up. And you own all of it. Plus it’s all in your own voice. This all 
means that users will be able to find your brand organically.
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People Want to 
Know Your Story
More than ever before, 
consumers want to know the 
story behind your business 
and the stories that drive 
your business. How did you 
start? What are your policies 
regarding recycled material 
in your products? Which 
charitable organisations do 
you support? These are the 
types of stories people want 
to know about so they know 
where their money is going. 
And they want to hear it from 
you directly, in your own 11
voice. This creates a more 
authentic experience overall.
Content Marketing Creates More 
Engaging Content
Traditional advertising can be cold and inauthentic. Content marketing has room 
to be warmer, more inviting and more engaging. If what you put out there is all 
of these things, you will find that you can build a steady audience and a strong 
following.
There are many sound reasons for businesses and organisations to make use of 
this type of marketing. We could easily expand this list. Simply put, it’s just been 
proven to work. Whether you write the pieces yourself or make use of a content 
marketing agency, you need to ensure that you produce accurate and valuable 
information. It needs to showcase your company in a positive light.
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Everyone is latching on to this trend, and everyone wants in on it now. Your 
competitors certainly do. So, be sure to get started if you haven’t yet and to rope 
in professional writers if you need assistance.
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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