Why Every SaaS Company Needs to Utilise the Power of Content
                     Why Every SaaS 
Company Needs to 
Utilise the Power of 
Content
https://goodmanlantern.com/
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Every Software as a Service business faces the challenge of attracting new 
customers. Retaining existing customers is also a massive priority. Most SaaS 
businesses aim to onboard and keep customers on a long-term basis. 
SaaS content writing can help your company do exactly that.
SaaS content writing can go a long way to helping SaaS companies boost their 
online presence and market share. Acquiring customers and generating leads is, in 
part, dependent on great content marketing.
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If you already have a SaaS company to run, we can bet that you don’t have time to 
think about content generation. This is where a content writing company will come 
in handy.
In this article, we’ll detail why every SaaS company needs to use a content 
marketing company. We’ll also explore how this helps your business and how you 
can plan the perfect content marketing strategy. 
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Let’s Look at 
the Numbers
Did you know that most 
consumers will do their 
online research and in-
depth reading before 
deciding on SaaS 
software? Most 
consumers who are 
looking for a software 
solution will also use a 
search engine to find 
what they are looking 
for.
Let’s look at some 
statistics to get a better 4
picture. 
After reading custom-created content, 82% of readers feel more comfortable about 
a company. A whopping 90% of consumers find custom content useful.
Custom content also drives up site traffic. Growth in annual unique site traffic is 
nearly eight times higher for leaders in content marketing.
Many other websites may want to backlink to yours. If your company provides 
excellent content that is engaging and informative, it’s more likely that this will be 
shared. Backlinks are the fourth most important factor in driving up top-ranking 
websites. 
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Content Adds 
Value and Markets 
Your Product
Many SaaS businesses 
might be tempted not to 
give away too much 
about their product. This 
can be detrimental to 
your business. Content 
writing services are a 
great way to highlight 
your product without 
giving away trade 
secrets for free. 
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Giving consumers more in-depth information about your product and how it can 
help them is great for your brand. The more a customer can learn about your 
brand, and the more your content addresses their queries, the more of an expert 
you are seen as in your field. The transparency of your content about your brand 
also builds trust with your consumer. 
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Educating Your Audience With 
Content Helps With Conversions
Most customers want to learn about software before subscribing or purchasing. 
Make use of a professional content writing service to inform your customer and 
educate them. This will help drive a purchasing decision.
Studies have shown that content marketing drives conversion rates six times 
higher. 
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Spark Engagement With SaaS 
Content Writing
Any content that is written for your SaaS website or blog can be shared on social 
media platforms and referral platforms too. This is a great way to get customers 
engaged with your content and to spark conversation. The more exposure your 
company gets through carefully crafted content, the more recognisable your 
brand.
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Educate Consumers About Your 
Unique Brand
The nature of a SaaS business is very technical. SaaS content writing can bring 
a human voice to your brand and make it more accessible. A content writing 
company can assist you by building a brand voice and personality that 
consumers will love. Talk to your customers in such a way that you want to help 
them, rather than being out to make a profit.
Use content to explain how your software will benefit a customer’s life or unique 
brand. Content marketing will help them understand how to relate to your 
product. This will drive subscription leads. 
Focussing on building a brand persona will help establish trust. Trust, in turn, will 
drive sales.
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Content Creates 
Credibility
Using your content can 
help establish your 
authority within your 
niche market. By 
demonstrating an 
understanding of your 
product to your 
customers you gain 
credibility. 
Thought leaders online 
produce a lot of 
educational content. If 
your business can put 
out quality content that 11
is helpful to customers, 
you will also be seen as 
a thought leader.
Content can educate or entertain your audience. Content can also speak about 
topics of relevance to an industry, or even discuss future trends. Pick up on 
industry news and relay this back to customers too. It all contributes to excellent, 
credible content. 
Content writing services can assist you in being a thought leader and will drive 
your brand’s purpose. 
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How Do You 
Market Content 
Well?
Know Your Audience
It might seem obvious, 
but identifying your 
audience is the key to 
your brand voice and 
tone. Your software is 
likely aimed at a niche 
audience. Your content 
needs a niche message 
and style your audience 
can identify with. 
Research what your 
customers engage with 
and let that inform your 13
content strategy. 
Publish Case Studies
Do you have some success stories of your software helping customers? Write 
about it! Inform potential customers about how your product helped others with 
their particular needs. This could be the referral to drive sales your business 
needs. 
Make use of a content writing company to write long-form case studies for your 
brand. Not only will this explain how you solved a problem for another business, 
but it will drive trust in your brand too.
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Share Relevant Content
Industry-specific content is what you need to focus on. This doesn’t mean it has 
to be boring. Explore future trends, share your opinion on an industry news 
piece, or add some humour to an explanation of your services. 
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Plan a Content Strategy or Have a 
Content Writing Company Help You 
With This
Content needs to be consistent to be effective. Planning will help ensure you 
have regular topical content. 
SaaS content writing is a skill. Research and thought need to be put into a 
content strategy for your brand. Why not make use of a content writing service 
such as Goodman Lantern to assist? Our service would deliver timeous content 
that is well-written and meticulously researched. Let us set the tone for your 
brand personality.
Get ready to turn heads and convert customers with our content writing service. 
We can help you deliver value to your audience and build that brand trust. Your 
content marketing journey starts here!
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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