Survey on “Why Top Level Executives Attend Conferences”
                     Survey on “Why Top 
Level Executives 
Attend Conferences”
https://goodmanlantern.com/
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In an effort to learn more about the conferencing behaviours of Fortune 
1000 executives, Goodman Lantern conducted a survey. We featured 191 top-
level panelists. Certainly, our main aim was to discover why these executives 
choose to attend certain business events. Also, how they research upcoming 
conferences and what motivates them to participate as exhibitors or sponsors 
rather than attending in an observational capacity.
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Determining the “Worth” of Attending 
Conferences
An overwhelming 62.6% of respondents choose to attend conferences 
based on the quality of marketing and communication received 
before the event. The second-most popular method, ranking at 41.3%, of 
decision-making in this regard is learning about these events from 
colleagues.
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Reasons for Attending 
an Event
One of our main motivators in conducting this survey was to discover 
why Fortune 1000 executives attend certain conferences. To clarify, 
most of our panelists, around 68.9%, claimed that these events 
presented a wealth of networking opportunities. That’s clearly a 
driving force behind making their decisions. The runner-up reason for 
attending events was to meet experts and speakers face-to-face, a 
motivating factor for nearly 31% of our panelists. At least 21.1% of the 
executives interviewed stated that they saw event attendance as a 
way to invest in themselves and their professional endeavours.
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Motivation for Sponsoring or 
Exhibiting at an Event
Firstly, according to 51.3% of our participants, industry reports and 
knowledge produced at the event form the bulk of their motivation for 
exhibiting at or sponsoring an event. The next-highest motivator, 
39.9%, for our panelists was the quality of attendees. Additionally, 
22.6% of our survey participants stated that a speaking slot was 
motivation enough for attending a conference.
Produce industry reports and knowledge for your conference via Zero 
Cost Content via Goodman Lantern’s research platform.
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
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