Top 10 Pieces of Career Advice for Women - Content Marketing Blog
                     Great Career Advice 
From 10 Highly 
Successful Women
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Men have long dominated the tech industry, but many women have made 
significant contributions and broken barriers in the field. 
These women serve as inspirations for others who may be considering a career 
in technology, and their stories demonstrate that anything is possible with 
hard work and determination. 
From pioneers in computer science to leaders in Silicon Valley, women have 
made a lasting impact on the tech industry and continue to inspire future 
generations.
This article reveals the top advice from women with successful careers in 
technology and marketing. Each woman is a powerhouse in their field, with 
abundant experience and expertise to pass on regarding career development 
for women. 2
Challenges 
Women Face 
in the 
Workplace
Traditionally, women 
have faced several 
challenges in the tech 
industry. One major 
challenge is the need for 
more representation and 
diversity within the field. 
According to a 2020 
National Center for 
Women & Information 
Technology report, 
women only hold only 
25% of professional 
computing occupations 3
in the United States. 
Underrepresentation can create a culture where women feel 
outnumbered and unsupported, leading to a lack of confidence and 
opportunities in career development for women.
Another challenge is unconscious bias and discrimination in the 
workplace. It can surely make it more difficult for women to advance 
their careers and be recognised for their contributions. Additionally, the 
lack of flexible work arrangements can make it difficult for women to 
balance their professional and personal lives, leading to a high rate of 
burnout and attrition. This creates a large obstacle for women to sculpt 
successful careers. 
But despite these challenges, women are still finding ways to succeed 
and make a meaningful impact on the tech industry. Let’s take a look at 
some of the leading women in tech and marketing. 4
Top 10 Women With Successful Careers
1. Sheryl Sandberg
One of the most prominent women in tech is Sheryl Sandberg, the former 
Chief Operating Officer of Facebook, now known as Meta. She joined the 
company in 2008 and has been instrumental in its growth and success. 
While she stepped down in August 2022, she still serves on the board of 
directors. 
Before joining Facebook, Sandberg was Vice President of Global Online 
Sales and Operations at Google. She helped the company grow its 
advertising and publishing businesses. Sandberg is also a best-selling 
author and influential advocate for women in the workplace.
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Her advice for budding women professionals is to “sit at the table” and 
“lean in” at work. Never underestimate yourself or make yourself 
smaller than you are. Take every opportunity that comes your way, and 
approach each as a chance to grow and prove your worth. 
“In the future, there will be no female leaders. There will just be 
leaders.” – Sheryl Sandberg.
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2. Marissa Mayer
Another trailblazer in the tech industry is Marissa Mayer, the first female 
engineer at Google who later served as the company’s CEO. Mayer helped 
develop some of Google’s most popular products, including Google Search 
and Maps. After leaving Google, Mayer served as CEO of Yahoo and led the 
company’s efforts to revamp its products and services.
Marissa’s main career advice for women is to focus on what you’ll learn and 
the impact you can make within your company and the industry. Zone in on 
your abilities, skillset, and passion, and ensure everything you do aligns with 
those three core aspects. 
“I always did something I was a little not ready to do. I think that’s how you 
grow. When there’s that moment of ‘Wow, I’m not really sure I can do this,’ 
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and you push through those moments, that’s when you have a 
breakthrough.” – Marissa Mayer.
3., Meg Whitman
Yet another successful woman in tech is Meg Whitman, who has had a long 
and successful career in technology, business, and politics. She served as 
the CEO of eBay, where she helped the company grow from a small startup 
to a global e-commerce giant. Whitman also served as Hewlett-Packard’s 
CEO and ran for California governor in 2010.
Meg’s main career advice for women is to be true to themselves and their 
families. During the career development journey for women, you will have 
to make sacrifices, and there will be tradeoffs. Remember that you and your 
family matter more, so every decision should be in your best interest. 
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“Remember that you can do anything you want to do. Don’t let anyone 
say, ‘You’re not smart enough, it’s too hard, it’s a dumb idea, no one has 
done that before, girls don’t do that.’ – Meg Whitman.
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4. Maggie 
Louie
Maggie Louie is a well-
known figure in the field 
of technology and 
innovation. She is a 
seasoned entrepreneur 
and has been involved in 
several successful 
startups throughout her 
career. 
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Maggie is also a speaker and mentor in the tech community. She shares her 
knowledge and experience with others to help them succeed in their own 
ventures. She is famous for her ability to identify and capitalise on emerging 
trends in the industry and has a proven track record of developing and launching 
innovative products and services. Overall, Maggie Louie is a respected leader 
and influencer in the tech industry.
Her main advice for career development for women is to surely understand what 
motivates you and choose the right path, company, and profession to fuel your 
fire. 
“To thine own self be true. Let the ‘why’ you do what you do be ‘true north’.” – 
Maggie Louie.
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5. Netta Korin
Netta Korin is a technology entrepreneur and the co-founder of Orbs Group, 
a public blockchain solution. She is a pioneer in the blockchain industry and 
has been instrumental in developing the Orbs platform. Netta deeply 
understands blockchain technology and its potential to revolutionise 
various industries. 
She is popular for her expertise in decentralised systems, smart contracts, 
and digital assets. Netta is also a speaker and thought leader in the 
blockchain community and has been featured in various publications and 
conferences discussing the future of blockchain and its impact on society. 
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Her main advice for career development for women is never to doubt 
yourself or let fear get in your way. The only thing that separates you from 
already successful people is experience. So put in the hard work. 
“Do not let fear get in the way of your success or of your choices.” – 
Maggie Louie.
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6. Jennifer Holmgren
Jennifer Holmgren is the CEO of LanzaTech. It’s a leading sustainable 
technology company specialising in capturing and recycling carbon 
emissions from industrial processes to create valuable products such as 
ethanol and chemicals. Holmgren has been instrumental in the company’s 
growth and success, leading the development and commercialisation of 
LanzaTech’s unique technology. 
With over 25 years of experience in the energy and chemical industry, 
Holmgren brings a wealth of knowledge and expertise to the company. 
Under her leadership, LanzaTech has secured partnerships with major 
companies and governments worldwide. Additionally, others consider her a 
leader in the field of carbon recycling. Holmgren strongly advocates for 
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sustainable business practices and is committed to driving positive change 
in the industry.
7. Ellison Anne Williams
Jennifer Holmgren is the CEO of LanzaTech. It’s a leading sustainable 
technology company specialising in capturing and recycling carbon 
emissions from industrial processes to create valuable products such as 
ethanol and chemicals. Holmgren has been instrumental in the company’s 
growth and success, leading the development and commercialisation of 
LanzaTech’s unique technology. 
With over 25 years of experience in the energy and chemical industry, 
Holmgren brings a wealth of knowledge and expertise to the company. 
Under her leadership, LanzaTech has secured partnerships with major 
companies and governments worldwide. Additionally, others consider her a 
leader in the field of carbon recycling. Holmgren strongly advocates for 
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sustainable business practices and is committed to driving positive change 
in the industry.
Ellison’s career tips are to ask for help and seek advice and experiences 
that will ultimately contribute to your career and personal growth. 
“View challenges as opportunities to learn and grow. Areas where I 
haven’t been able to take a straight path from point A to point B, which is 
pretty much my entire career, ultimately tended to be the most 
interesting and rewarding.” – Ellison Anne Williams.
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8. Elizabeth Churchill
Elizabeth Churchill is the Director of User Experience at Google. She leads 
a team of designers and researchers to create innovative and user-
centred products and services. With over 20 years of experience in 
human-computer interaction, Churchill deeply understands how people 
interact with technology and how to design products that meet their 
needs.
She is a respected speaker and author in the industry and has been 
recognised with numerous awards for her contributions to the field. 
Churchill is famous for bringing together diverse teams and creating a 
collaborative environment that fosters creativity and innovation. Her work 
at Google has significantly impacted the company’s products and helped 
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shape how people interact with technology today.
Elizabeth’s advice for career development for women is never to accept 
being patronised. Speak your mind, and don’t be afraid of what others think. 
If someone speaks to you condescendingly, reply that you respectfully 
disagree. Never let the criticism of others bring you down. 
“There are always challenges when one is a member of a minority, and that 
is doubled when that minority is not the one which has had the 
institutionalised power for generations.” – Elizabeth Churchill.
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9. Reshma Saujani
Reshma Saujani is the founder and CEO of Girls Who Code. It’s a non-
profit organisation that aims to close the gender gap in technology by 
teaching girls to code and building a sisterhood of supportive peers and 
role models. Saujani began her career as an attorney and political 
candidate, but after seeing the lack of female representation in the tech 
industry, she founded Girls Who Code in 2012. 
The organisation has since grown to reach over 90,000 girls in all 50 
states, with the goal of teaching 1 million girls to code by 2030. Saujani 
strongly advocates increasing diversity and inclusion in the tech industry. 
She is working to empower the next generation of female technology 
leaders through Girls Who Code. 19
Reshma’s advice is to stick with it, no matter what. Even if you 
are alone and scared, keep going. Put in the time and effort, and 
you will reap the rewards. 
“My mission is to empower girls and women with the tools they 
need to be brave, not perfect.” – Reshma Saujani.
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10. Ann Handley
Ann Handley is a well-known figure in the digital marketing industry. She 
is the Chief Content Officer at MarketingProfs, a leading training and 
education company for marketing professionals. She’s also the author of 
the bestselling book “Everybody Writes: Your Go-To Guide to Creating 
Ridiculously Good Content.” 
Ann is a frequent keynote speaker at marketing and content-related 
events. She is also known for her expertise in creating and publishing 
effective content for digital marketing campaigns. She also has a regular 
column in Entrepreneur magazine and is an adjunct professor at Rutgers 
Business School, where she teaches digital marketing. 
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Ann’s advice is to “poke your nose out” or go out there and grab every 
opportunity by the horns. Don’t sit back and wait to be invited. You need to 
put yourself out there and get yourself seen and heard, creating areas of 
growth and learning for yourself. 
“If you want to do something, you need to just do it. You need to make it 
happen. You need to figure out who you need to know to become a better 
writer, or where you need to write, and how to actually get there 
strategically.” – Ann Handley
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Career Advice 
for Women 
Summary
These are just a few 
examples of the many 
successful women in the 
tech industry. Despite facing 
challenges such as lack of 
representation, unconscious 
bias, and discrimination, 
they have achieved great 
success and made a 
meaningful impact on the 
field. Their stories serve as 
inspiration for future 
generations of women. 
Those who are considering a 23
career in tech and 
demonstrate that with hard 
work and determination, 
anything is possible.
It’s also worth noting that this is just a small sample of the 
many successful women in tech, and there are many more out there, from 
different backgrounds and cultures, breaking barriers and making a real 
impact in the industry. 
From engineers, product managers, and data scientists to startup founders 
and executives, these women are leading the way for others to follow. Their 
contributions are indeed invaluable to the technology industry.
Goodman Lantern advocates for female leaders in the tech world. As a 
means of recognition and celebration of their achievements, we’ve released 
our monthly Rising Star Campaign. Each month, 10 women in tech and 
marketing are chosen and we shine a light on their successes. Learn more 
about the campaign here. 24
THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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