Top SEO Copywriting Strategies to Ensure Content Marketing Success
                     Top SEO Copywriting 
Strategies to Ensure 
Content Marketing 
Success
https://goodmanlantern.com/
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Search engine optimisation (SEO) is the process of improving the visibility and 
ranking of a website or web page on search engines such as Google, Bing, and 
Yahoo. A website optimised correctly will not only receive an increase in traffic, 
but it will also improve the quality of that traffic. When planning a content 
marketing strategy, SEO is critical. In fact, SEO content development is the key 
to ensuring that your content gets noticed in the first place. According to a 
Forbes study, 72% of customers use a non-brand keyword when searching 
before moving to a brand keyword creating precious opportunities for 
organisations to get discovered through the power of SEO.  
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There are many ways in 
which you can create 
the best SEO content 
marketing strategy for 
your brand. But first, 
let’s answer a few 
questions, like why SEO 
is important for content 
marketing? What are the 
benefits of using an SEO 
copywriting strategy for 
organisations? 
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Importance of SEO Copywriting 
Strategies 
1. Increased Visibility:
One of the primary benefits of SEO is increased visibility for your website 
and content. Optimising your website content for search engines can 
improve your search engine rankings, which, in turn, can lead to more 
traffic to your website. According to a study, organic search is the largest 
driver of website traffic, accounting for 53% of all website traffic. As a 
result, a lot of copywriting services focus on SEO to drive traffic and 
visibility. 
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2. Cost-Effective:
SEO is a cost-effective way to drive traffic to your website. Unlike paid 
advertising, you don’t need to pay for each click or impression. The cost of 
SEO is also significantly less than the cost of paid advertising. By investing 
in SEO, you can improve your search engine rankings and drive organic 
traffic to your website without the need to pay for each click. 
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3. Builds Trust and Credibility:
SEO can help to build trust and credibility for your brand. While not a direct 
factor when it comes to Google ranking, a website that displays expertise 
and authoritativeness indirectly influences how high the website will rank. 
So when your website appears at the top of search engine results, it shows 
your brand is authoritative and trustworthy. This is especially important for 
new and growing businesses. SEO content development can help establish 
organisations as credible sources in their industry.
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4. Long-Term Results:
SEO can provide long-term results. Paid advertising stops as soon as 
you stop paying. But, SEO can continue to drive traffic to your website 
long after the initial investment. According to a study, the average 
lifespan of a page one Google result is around two to three years. This 
means that if you can get your content to rank on page one, it can 
continue to drive traffic to your website for years.
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5. Enhanced Customer Experience:
SEO can also help to improve your website’s user experience.  Optimising 
your website for search engines makes it easier for users to navigate and 
find the information they are looking for. This can lead to higher 
engagement and conversion rates, which can ultimately help improve the 
bottom line for your business.
Now that we have established that SEO content development is a vital 
aspect of any marketing strategy, it’s important to understand how to put 
it into practice to ensure your business reaps the benefits. One way to do 
this is by utilising the SEO copywriting strategies employed by 
professional copywriting services. 
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Top SEO Copywriting Strategies to 
Implement: 
Here are a few tips and tricks about how you can use SEO content 
development for your benefit:
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 In-Depth Research for Keywords
Researching keywords is an important aspect of SEO. It helps identify the 
specific terms and phrases your target audience is searching for. 
Optimising your website and content for these keywords can improve 
your search engine rankings and drive more organic traffic to your 
website. There are several tools that can be used for keyword research, 
such as Google Keyword Planner, SEMrush, Ahrefs, and Moz’s Keyword 
Explorer. These tools allow you to identify high-volume and high-value 
keywords relevant to your business and industry. 
These tools also provide insights into the competitiveness of a keyword, 
helping you decide which ones to use. They can help you identify long-tail 
keywords, which are more specific and less competitive (more on that 
later.) By doing proper keyword research, you can make sure that you are 
relevant to your target audience and improve your search engine ranking 
and website traffic. Therefore, this is one of the most important SEO 10
copywriting strategies.  
 Use of Long-Tail 
Keywords
As mentioned above, 
long-tail keywords are 
more specific and less 
competitive phrases that 
are often easier to rank 
for. They also tend to 
have a lower search 
volume but 
higher conversion rates 
as they are more specific 
to what the user is 
searching for. For 
example, instead of 
using the keyword 11
“shoes”, a long-tail 
keyword would be 
“men’s running shoes” 
or “women’s flip-flops.”
One way to use long-tail keywords is by including them in your website’s 
content. You can improve your search engine rankings by creating 
informative and useful content optimised for long-tail keywords. You can 
also attract more targeted traffic to your website. Moreover, you can use 
long-tail keywords in your website’s meta tags, such as the title tag and 
meta description, as well as in your URLs and header tags.
Blogs can also be a great way to attract targeted traffic to your website. It 
happens by providing informative and useful content that is optimised for 
long-tail keywords. Copywriting services often use long-tail keywords 
extensively in blogs to further drive an organisation’s content marketing 
strategy. 
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 Use Headings and Subheadings
Using subheadings for SEO helps break up the web page’s content into smaller, 
more easily digestible pieces. This not only makes the content more readable for 
users but also helps search engines understand the structure of the content on 
the page. Subheadings can also help to emphasise key points and make the 
content more scannable. This can improve the user experience and increase the 
likelihood that users will engage with the content.
While breaking down the content into pieces, it’s also important to consider the 
structure and flow of the content. Make sure that the subheadings and sections 
are logically organised and flow smoothly from one to the next. This ensures that 
users can easily follow the content and understand the main points. 
You can also use keyword research to identify the most important keywords for 
your content.  Then, you can incorporate them into the subheadings and 
throughout the content in a natural and relevant way. This will help to improve the 
visibility of the content on search engine results pages.
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 Leverage Internal and External Links 
Internal and external links help search engines understand the relationships 
between different pages on a website. Internal links link to other pages within 
the same website and can help the readers engage with a brand through 
multiple articles. External links link to other websites and can help to establish 
the authority and credibility of the content published.
To integrate internal and external links into content, it’s important to use clear 
and descriptive anchor text. It should accurately reflect the content of the linked 
page. Additionally, it’s important to ensure that the links are properly formatted 
and use the appropriate HTML tags to state their destination.
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When adding internal links, make sure to link to relevant and high-quality 
pages on your website that provide more information and context to the 
content. When adding external links, it’s important to link to credible and 
authoritative sources that can provide valuable information and resources 
to the users. By leveraging links, copywriting services often aim to lead 
readers to the right web pages to nudge them forward on their 
information search journey.
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 Write Compelling Meta-Descriptions
Search engines often use meta descriptions as the text snippets that 
appear below the page title in search engine results pages (SERPs). They 
can be a powerful tool for attracting users to click through to a webpage. 
They can also help to communicate a webpage’s main content and value to 
both users and search engines.
When writing a meta description, it’s important to include relevant 
keywords that are targeted by the page, but also make sure that the 
description is written for humans and not just for search engines. Keep it 
concise and clear, and make sure it accurately describes the content of the 
page.
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It’s also important to use meta descriptions in a strategic and balanced 
way. Avoid repeating the same description across multiple pages, as it can 
make the website look like it has spam and may be penalised by search 
engines. Instead, make sure each page has a unique and compelling meta 
description that accurately reflects the content of the page and entices 
users to click through. When used correctly and within its character limit, 
meta-description is a simple but powerful way to enhance SEO copywriting 
strategies. 
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 Give All Images Alt Tags
Alt text (also known as alt tags) is the alternative text that shows if an image 
cannot be displayed for whatever reason. Alt tags help to make the content 
more accessible for users who are visually impaired or using screen readers. 
Also, since search engines cannot read images, they help search engines 
understand the context and content of an image. 
When adding alt tags, make sure to include keywords relevant to the image 
and the content surrounding it. This will help search engines understand the 
context of the image and how it relates to the surrounding content. Also, 
make sure only to include alt tags for images that are relevant to the content 
and add value to the page. Avoid adding alt tags for images that are only 
used for decorative purposes, as it adds to the noise on the page. As 
decorative images provide no information or content, linking them to an alt 
tag creates little-to-no value. 
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It’s also important to note that alt tags should be brief. Too much 
information can dilute the value of the tag and make it less effective in 
helping search engines understand the image’s context. Therefore, 
copywriting services often keep the limit for alt tags under 125 
characters. 
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 Optimise 
Website Load 
Time
Search engines like 
Google use page load 
time as a ranking factor 
in their algorithms. 
Therefore, a faster-
loading website is more 
likely to rank higher in 
search results. Naturally, 
users are less likely to 
engage with or return to 
a website that takes a 
long time to load.
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To optimise website load time, it’s important to identify and address any 
issues that may be causing the website to load slowly. This can include 
issues such as large image files, too many redirects, or slow server 
response times. Copywriting services use tools such as Google PageSpeed 
Insights, GTmetrix, or WebPageTest to identify these issues. 
There are several ways to optimise a website’s load time. These include 
compressing images and using a content delivery network (CDN) to 
distribute large files. You can consider using browser caching so that users 
don’t have to download the same files repeatedly. Also, ensure that the 
website is hosted on a reliable and fast server for an optimum SEO 
copywriting strategy. 
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Keeping these tips and tricks in mind while developing your SEO 
copywriting strategies can go a long way in ensuring that your content 
marketing strategy reaches its full potential. However, developing in-
house expertise to execute these strategies to perfection can be a huge 
challenge for organisations. But that does not mean you should put a 
break on SEO content development. 
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 How Can Goodman Lantern Help? 
You can outsource your SEO content development needs to a content 
marketing agency that offers copywriting services like Goodman Lantern. 
Our experts are well-equipped to create the perfect SEO copywriting 
strategy suited to your business and target audience. With our 
copywriting services, you can rest assured that your SEO copywriting 
strategy will bring unmatched results.  
Book a call or send us an email to learn more. 
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Tracking your results can also help you understand your audience 
better. You can use the data to get insights into your audience’s needs 
and interests and to create information that resonates with them.
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Let’s Connect for Content Marketing 
Strategy Services
Content is an essential part of any brand strategy. At Goodman Lantern, 
we help companies create deliverables that resonate with their audience 
and build brand authority. We offer various services, including 
brand strategy development, copywriting, and content promotion. We 
also provide SEO services to help brands optimise their copy for search 
engines.
Book a discovery call today if you’re looking for a tailored content 
marketing strategy for your business.
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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