Unlocking the Power of Content Writing in the Education Industry
                     Unlocking the Power 
of Content Writing in 
the Education 
Industry
https://goodmanlantern.com/
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The EdTech industry is booming. This comes as no surprise considering the 
implications of the COVID-19 lockdowns. For example, one report states 
that 
distance learning enrollment rose to 170% in 2021 following the COVID-19 
lockdowns
.
This surge in online learning demand has resulted in the industry 
attracting attention from investors and students alike. But this rise in 
attention means that the industry has also become highly saturated. As a 
result, Edtech brands must be cutting-edge to stay competitive.
This is where working with educational content writers can be helpful. In 
this blog, we’ll explore how these writers can benefit businesses in the 2
EdTech industry today.
Four Benefits of 
Content Writing 
for the Education 
Industry
Edtech writers use 
multiple marketing 
techniques to create an 
authentic connection 
with your audience. 
Using captivating copy 
and dynamic visuals, e-
learning content 
development teams can 
help craft online 
messages that really 
resonate with your ideal 
target buyer.
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Ultimately, marketers use SEO content writing techniques to help 
you form positive ongoing partnerships with your clients. Here are 
four ways you can use these writers to strengthen your brand 
image, boost your services, and propel your business forward:
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1. Content Writers Forge Customer-Company Connections
According to Forbes, customer experience will involve more than 
attracting and engaging a wider audience this year. It’ll also mean 
businesses must foster deeper relationships with their existing clientele 
to retain them.
But budding Edtech businesses may not have the time or resources to 
foster these customer connections on top of other business priorities. 
Working with an SEO content writing agency could help take the 
pressure off your team so they can focus on running and growing your 
business instead.
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Marketing agencies use thoughtfully distributed copy to do more than 
advertise a brand or service. Educational content writers craft copy that 
gets traction. Next, they collect metrics updated in real-time to get to 
know a business’s audience to help you meet their needs and connect 
with them. This will help forge long-term relationships.
Long-term customer relationships have many benefits. Emphasising 
ongoing sales by creating a lasting client partnership ensures 
companies get a higher return on investment (ROI). Long-term 
partnerships are a sign of lower churn rates, too.
As a result, your institution can save money that might otherwise be 
spent on acquiring new customers. What’s more, long-term relationships 
can keep your company’s profits somewhat consistent.
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2. Educational Content Writers Can Earn Customer Trust
Prospective students consider a business’s reputation when selecting an 
Edtech institution. For up-and-coming businesses, earning an audience’s 
trust takes time. Working with educational content writers is a great way 
to build a credible business reputation and garner your prospects’ trust 
more quickly.
Strong SEO content writing techniques can help your Edtech business 
win over your customer’s trust in many ways. Nowadays, customers 
value company transparency. So, your marketing agency could 
showcase your business processes in ways that are easy to understand 
and fun to read or watch. For example, an agency could explain your 
business’s history or mission in an engaging video. 7
If your business has a great reputation, it can seem more credible and, 
thus, more trustworthy than your competitors. Trust in your 
organisation’s abilities attracts a wider client base and can prolong 
customer loyalty — keeping students returning to study further or 
upskill.
E-learning content development writers can communicate honest 
messages in engaging and relatable ways. As a result, your Edtech 
business can focus on providing excellent services that only add to your 
business’s rising reputation.
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3. SEO Content Writing Agencies Can Help Humanise Your Brand
When writing content for the education industry, an agency can help 
strengthen your brand’s image by humanising your brand. Humanising 
your brand means you’re making it more relatable.
And a relatable brand taps into changing online trends alongside your 
customers’ evolving needs. Again, staying current with the latest trends 
and rising customer demands can be time-consuming.
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An SEO content writing agency can keep your brand relatable by 
collecting your online audience’s metrics in real-time. They do this by 
assessing your brand’s wider digital marketing campaign’s interactions, 
impressions, likes, and shares. As a result, the agency can update your 
brand messaging to stay in tune and relatable to your audience.
Collecting data metrics is also how SEO content writing agencies can 
optimise your business’s online messaging. Even old posts can offer 
value to your business in the form of measured metrics.
Resultingly, content writing for the education industry can help Edtech 
businesses stay relatable and attractive to their audience while 
maximising the outcome and value of their invested marketing efforts.
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4. Create 
Captivating 
Curricula
Consider this: the 
human attention span is 
shrinking. According to 
CNN, 
people can stay focused 
on one screen for an ave
rage of 47 seconds.
 So, retaining students’ 
interest online will 
require the most 
captivating courses with 
exciting visuals. This is 
where marketing 
agencies with e-learning 11
content development 
expertise can help.
E-learning content development services can be used to create 
learning materials that keep students captivated. They can 
incorporate attractive designs and leverage learning software that 
is functional and easy to use.
For example, marketers can use videos, images, and infographics 
to make learning fun. Captivated students are more likely to enjoy 
their courses. And students who enjoy their courses are more 
likely to work hard and excel.
If your Edtech business has a high pass rate, this can raise your 
organisation’s reputation. Engaged students may also leave 
positive reviews. By creating captivating curricula, educational 
content writers can help your EdTech institution meet today’s 
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customers’ increasingly demanding expectations while staying 
ahead of your competitors
Let’s Work Together!
With the rising popularity of Edtech businesses, content writing for the 
education industry has become increasingly sought-after. Educational 
content writers can build your brand from the inside out. From e-
learning content development to brand building using SEO content 
writing, these marketers are powerful brand partners in an 
increasingly competitive EdTech market.
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At the crux of it, a marketing agency and your EdTech institution 
aim to do the same thing: attract, educate, and engage your 
audience. It’s why the Goodman Lantern team is so passionate 
about e-learning content development and education industry 
marketing. Our diverse service offerings cater to our client’s 
needs in an evolving digital landscape and a disruptive global 
economy.
If you’re interested in working together, contact us for a quote. 
Our team is ready to jump on board and set your brand apart!
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1. Brand-Building Blogs
Blogs are informative content pieces between 500 and 2000 words. Most 
often, businesses use this content writing form for travel websites. Blogs 
are written conversationally, covering a diverse range of topics, from tips 
on booking accommodation and activities to how to get discounts on 
flights and best times to travel. For example, an airline agency could write 
about insights into sustainable developments surrounding air travel. With 
this information, hotels near heritage sites could expand on these 
landmarks’ unique histories. 
One of the goals of blog writing is to answer questions travel prospects 
might be interested in. Answering their questions offers value, while the 
copy (which should be optimised for SEO), 
attracts more visitors to your website. More traffic to your site results in 
more leads and, ultimately, more sales. 15
THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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