Utilising Email Marketing to Enhance Content Marketing Strategy
                     Utilising Email 
Marketing to Enhance 
Content Marketing 
Strategy
https://goodmanlantern.com/
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Crafting a robust content marketing strategy is crucial for any business. 
This is important for businesses wanting to establish their online presence 
in a more meaningful way. Or, perhaps, they want to engage with their 
audience more effectively. However, thanks to the sea of content flooding 
the internet, creating great content is not enough. That’s where email 
marketing comes in. It remains a powerful tool to amplify your content’s 
reach and impact. In this article, we’ll explore how you can harness the 
potential of email marketing to enhance your content marketing efforts.
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Understanding the Synergy 
Between Email Marketing and 
Content Marketing
You must grasp the synergy 
between email marketing and 
content marketing before 
developing a content strategy. 
Content marketing focuses on 
producing useful and engaging 
material to attract and keep a 
specific audience interested. 
Email marketing serves as a 
direct communication channel 
to deliver that content to your 
audience’s inbox.
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Combine the two strategies to create a seamless journey for your 
audience. This starts with your audience discovering your content and 
then engaging with it. Email marketing acts as the bridge that connects 
your content with your subscribers. It drives traffic to your website, 
increases brand awareness, and nurtures customer relationships.
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Crafting Compelling Email 
Campaigns to Promote 
Content
The key is to craft compelling email campaigns in a way that 
leverages email marketing for your content marketing strategy. These 
must entice recipients to engage with your content. Here are some 
tips to consider:
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Segment Your 
Audience
Tailor your email campaigns by segmenting your audience. This should 
be based on the interests, preferences, and behaviours of your 
subscribers. Segmenting your audience delivers highly targeted 
content that resonates with each group. This increases the likelihood 
of engagement.
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Personalise Your 
Content
Personalisation goes beyond addressing subscribers by their first name. 
Use data-driven insights to deliver personalised content 
recommendations. This can include product recommendations or 
exclusive offers. It will be based on each subscriber’s past interactions 
with your brand.
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Create Engaging Subject 
Lines
The subject line is the first thing subscribers see when your email hits 
their inboxes. Craft compelling subject lines that pique curiosity and evoke 
emotion. You should offer a clear benefit to encourage recipients to open 
your email and explore the content inside.
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Optimise for Mobile
With the majority of emails being opened on mobile devices, ensure that 
your email campaigns are mobile-friendly. Use responsive design 
principles to ensure all emails render well across various screen sizes and 
devices.
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Integrating Email Marketing with Your 
Content Calendar
An integrated content calendar is the core of any successful content 
marketing strategy. Integrate email marketing into your content calendar. 
This ensures email campaigns align with your content initiatives. This 
maximises their overall impact. Here’s some tips on how to do that:
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Plan Ahead
Coordinate your email campaigns with your content calendar. Schedule 
your email sends to coincide with the publication of your content. This 
drives immediate traffic and engagement.
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Repurpose 
Content for Email
Repurpose existing content to 
create email offers, 
newsletters, or roundups. This 
provides value to your 
subscribers and allows you to 
extend the lifespan of your 
content. This contributes to 
increasing its reach.
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Connect with Goodman Lantern for 
Content Strategy for LinkedIn
Elevate your LinkedIn content strategy with Goodman Lantern’s expert 
strategists. We can help you engage your target audience and boost your 
brand’s reach. Connect with us for unparalleled content marketing for 
Linkedin and unlock your business’s full potential. 
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Automate Email Sequences
Use marketing automation tools to set up email sequences that deliver a 
series of content pieces to subscribers over time. By automating your 
email campaigns, you streamline the process. This ensures consistent 
communication with your audience.
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Collaborate with an Email Marketing 
Agency for Maximum Impact
Managing your email marketing campaigns in-house can be effective. 
However, partnering with email marketing and content experts like 
Goodman Lantern can take your efforts to the next level. An email 
marketing agency brings expertise, resources, and industry insights to the 
table. This helps you achieve better results with your email campaigns. 
Here’s how collaborating with an email marketing agency can benefit your 
business:
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Strategic Guidance
Email marketing agencies have a wealth of experience. They devise 
effective email marketing strategies tailored to your business goals and 
target audience. They provide strategic guidance on list segmentation and 
content creation. Also, they have experience in campaign optimisation to 
maximise your ROI. 
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Creative Expertise
Want to design eye-catching email templates or write compelling copy? 
An agency offering content marketing services have the creative expertise 
to craft engaging email campaigns that capture the attention of your 
subscribers and drive action.
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Technical Proficiency
Email marketing involves more than just writing and designing emails. It 
requires technical proficiency in areas like deliverability, list management, 
and email automation. A professional email marketing agency has the 
knowledge and tools to navigate these complexities. They will ensure that 
your emails reach the intended recipients’ inboxes.
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Conclusion
As a business, it’s vital that you incorporate email marketing into your 
content marketing strategy. It can significantly enhance your brand’s 
online visibility, while also boosting audience engagement and improving 
your bottom line. Through the practices laid out in this blog post, you can 
unlock the full potential of email marketing. Use an email marketing 
agency to craft email campaigns and integrate them with your content 
calendar.  Embrace the synergy between email marketing and content 
marketing. And look forward to watching your brand soar to new heights. 
Contact Goodman Lantern today for all your email marketing needs.
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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