Video Content The Gateway to Creative Communication
                     Video Content The 
Gateway to Creative 
Communication
https://goodmanlantern.com/
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Video content has been gaining popularity recently to a great extent. In 2010, 
Forbes reported that among senior executives, 80% report watching more video 
than they did previously. Alan Newton, Eventopedia’s COO and Co-founder quotes 
his Creative Director, Pete Davies as saying that, “Visual might be the new text.”
It’s a prediction that seems to be coming into it’s own. 75% of senior executives 
preferring to watch work-related videos on business-related websites, while 52% 
also make use of YouTube.
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Newton believes video is the trend that shows the greatest opportunity as a 
creative communication tool. But, you cannot overlook it as a tool for traffic 
generation when we know that 65% followed videos up with a visit to the 
creator’s website. Cisco has gone on record saying by 2019, consumer internet 
traffic will be 80% video. It would amount to a 64% rise from 2014’s figures. 
Companies consider video as the most significant method of communication 
between companies and their clients. It’s also effective in the business to 
business environment.
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Tips for Creating Engaging 
Video Content
Tom Afek, CMO and co-founder of Showbox, believes that any marketing 
manager can create engaging video content to highlight their company. 
They should have creative and intelligent use of intuitive production 
platforms combined with appropriate research and execution. He 
recommends four “basic principles” of creating video content, beginning 
with the often underestimated importance of great content to fill the 
video with. A tight, punchy message is given a new breath of fresh air 
when you couple it with engaging visuals and audio cues.
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Also vital is an attitude of transparency and a focus on viewer engagement. Both 
of these aspects can appear daunting. But you can achieve them by efficiently 
utilizing user feedback tools that allow comments and interaction between 
consumers and companies.
Another vital aspect to consider is the placement of your video. Afek 
recommends a combined strategy of using a video hosting service such as 
YouTube. But, he stresses the importance of embedding the video on a relevant, 
prominent section of your company’s own site. You should diminish the problems 
caused by distraction of competitor videos with good ratings.
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Consistency is the final piece of Afek’s focus. It highlights the need for a 
dependable and reliable outlook that communicates stoicism and 
steadfastness of resolve to any potential clients. Either those who view a 
number of videos in succession, or who follow your company’s content over 
time. The fact is that the next generation of consumers demand to know as 
much as they can about every facet of the companies they support. They 
also want to feel involved in their lifecycle. A sentiment that is often 
summed up into the extremely broad term, ‘relationship building.’
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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