GDPR Compliance -Yet To Gain Traction
                     




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GDPR Compliance: Yet To Gain 
Traction 


   

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The GDPR is a new law that regulates and protect businesses in how to collect, 

store and process data collected from individuals.  EU General Data Protection 

Regulation (GDPR) assessment tools help to decrease the concern about the 

security of collected data and also will support organizations to protect the 

personal data from cyber-crimes and unexpected breaches.  

 

Those who handle personal data records of the clients in the EU must adhere to 

strict protection laws. There are many organizations which are not yet aware of 

the importance of the GDPR compliance. The organizations who fail to comply 

with GDPR rules have to face heavy penalties of 20 million euros, or 4% of 

worldwide annual turnover, whichever is greater. 

 

Each and every business offers services by collecting personal information in the 

European Union have to be compliant with the General Data Protection 

Regulation (GDPR). GDPR is also applicable to non-EU organizations that operate 

under the EU premises or if they are concerned with handling an EU client.  

 

The following business that deals personal data is applied to GDPR laws:  

• Store personal data 

• Organise personal data 

• Collect personal data 

• Modify personal data 

• Transmit personal data 

• View personal data 

• Delete personal data 


   

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There are many good marketing automation platforms will help in acquisition and 

engagement, streamlining the execution of cross-channel marketing campaigns, 

including lifecycle email, abandoned cart, promotions and which will make a track 

to secure the personal information regularly. 

 

Some easy steps towards GDPR compliance  

1. Catalog all personal data 

2. Minimize risk and reduce work 

3. Get consent 

4. Enable subjects to exercise their rights 

5. Document your policies 

6. Consider territories 

7. Be transparent 

8. Consider your cold outreach practices 

 

Use this checklist to ensure you have everything covered. 

Double Opt-in consent on all 

– Lead boxes 

– Forms 

– Landing pages 

– Competitions 

 

 

 


   

gdprcourse.com   +353 1 4111011 

Check the following to know that your business is ready for GDPR 

compliance:  

• Make short report and deployed across assets describing how the collected 

data will be used. 

• Links to full terms and conditions created. 

• Dedicated email address created for customers to contact for data 

information. 

• Links for dedicated email address deployed within the content. 

• Double Opt-in trigger email created for confirmation, with an additional link 

to complete the final steps. 

• Data officer appointed, briefed, and given access and authority to action 

user requests. 

• Data officer documentation created describing how customer data is used 

and stored. 

• Data officer provided access to a dedicated email address to monitor and 

action customer requests.