On page seo checklist 2021
                     ON PAGE SEO CHECKLIST-2021
Full Course on Digital Marketing-Join #1 Digital Marketing Institute India-AADME
On-Page SEO [The 
Ultimate Guide 
2021]
On-page SEO refers to 
the optimization of 
web pages by various 
practices like content 
optimization, keyword 
research, meta tags to 
rank higher in the 
search engine result 
page (SERP).
1. Meta Title
Meta title plays a significant role in website ranking. If your title is satisfying, then only 
people bother to click on it. Most importantly, use keywords in your title. The title 
should be of around 50-55 characters as per Google’s modern algorithm. The 
contemporary settings of Google display title of length 50-55 characters (space 
included), and the rest hides. Avoid making the title too long. Keep the title short and 
simple.
Syntax: Your Title Here
2. Meta Description
The meta description tag is used to display the summary of your content for both the user and 
search engine. The meta description should be 150-160 characters because the search engine 
displays a description only up to 160 characters. It shouldn’t be too long. If your Meta 
description is good, there is a chance that your content can appear in the featured snippets of 
the Search Engine Result Page (SERP).
Syntax: 
3. User-Friendly URLs
Your priority should be the user because if you can satisfy the user, that means you have 
already met the requirements of the search engine. Make use of SEO-friendly URLs and 
pay attention to the first three to four words of it because shorter URLs rank much better.
4. Keyword Research
Keywords are an essential part of SEO. Keep checking the most searched keywords using the best SEO tools and 
post content only on them. You can use Google Keyword Planner, Keyword Everywhere, Ubersuggests.
Target the keywords that have a search volume of 1000+ searches per month. You can target the keywords like 
Informative keywords (For example, SEO and Blogging), Transactional keywords (For example, keywords including 
‘best’ and ‘top’ word), Location-Based keywords.
Always add the keyword in your title and meta description.
Full Course on Digital Marketing-Join #1 Digital Marketing Institute India-AADME
5. Use of LSI Keywords
LSI (Latent Semantic Indexing) 
keywords are a group of words 
that contain the focused keyword. 
LSI keywords can be synonyms or 
related keywords. For example, if 
the focused keyword is on-page 
SEO, its LSI keywords can be on 
page SEO techniques, on-page SEO 
checklist, on-page SEO tutorial, 
on-page SEO steps, on-page SEO 
guide, and more. LSI keywords are 
as relevant as the focused 
keywords. LSI keywords 
help Google Hummingbird 
Algorithm to understand what 
your content is about and how 
relevant it is. You can take the help 
of SEO tools like Google Keyword 
Planner and LSIGraph for LSI 
keywords.
6. Heading Tags
Heading tags play a vital role 
in the content. Make use of 
the HTML heading tags H1, 
H2, H3, H4, H5, and H6. Out 
of these, the most important 
is the H1 tag. As a 
recommendation, you should 
use the H1 tag in the title. 
Because H1 tags help both 
the user as well as the search 
engine to understand your 
content. H2, H3, and H4 tags 
should be used in the 
subheading of the article. 
Headings make it easy for the 
reader to read the content. 
They provide a better 
structure to the page.
7. Inbound or 
Internal Links
Internal links are the 
hyperlinks from one web page 
to the other web pages of the 
same website. Including 
internal links can help you in 
bringing more traffic to your 
site.
The main advantage of 
internal linking is that the 
readers stay on your website 
for a longer time. You are 
hence giving Google the idea 
that your website contains 
valuable content. As a result, 
Google ranks your website 
higher.
8. Outbound or External Links
External links or outbound links are the hyperlinks from one web page to the other web page of 
a different website. The informative and quality external links from your web page to other sites 
help Google to understand what your web page has quality content. Links are a source of 
bringing a majority of traffic to your website. You must be clear with the concept of link 
building if you want to survive in the race of SEO.
9. Image Optimization
Optimizing the image refers to reducing the size of the image without compromising its quality. 
Adding images are better for user experience. Image optimization is essential from the point of 
page load time. If the image size is large , then  it takes times for the page to load and the user 
directly moves to another page from yours.
For example, if the image size is 250 KB, reduce it to 30-50 KB. More importantly, the caption of 
the image should have a focused keyword.
10. Image Alt Tags
Alt tags are nothing but description of an image. If due to low network connectivity or any other 
reason the image fails to load, the alt tag appears on the screen and displays some description 
about the picture.
In simple words, the alt tag is the written copy of the image. It is always advised to use the 
relevant keyword in the image alt tag for the description. 
11. Site Speed
The present algorithm of Google consider site speed as a most important factor for website ranking. And to be 
honest, it’s right, because if your page load time is not up to the mark. Why do you think someone stays on 
your website for a single second? The site should load within 5 seconds. That’s the maximum time a user waits.
You can boost the speed of your website through various methods. Some include image optimization, eliminate 
too many ads, reduce the redirects, and switch to faster hosting. My favorite is to use of the WP Rocket plugin 
to boost the site speed.
Consider your hosting also for your site speed. Hosting can play a changing role when it comes to boosting the 
site speed. 
12. Mobile-Friendly Website
According to a survey, around 60% of searches come from mobile devices. Hence, 
driving a majority of traffic towards your website. Mobile usage is going up day by day. 
Therefore it is essential to make the website mobile-friendly.
13. Canonical URL and Tags
It is used to resolve the problem with the duplicate URLs for the search engine.
There are four versions of a domain:
http://www.lazyearning.com
http://lazyearning.com
https://www.lazyearning.com
https://lazyearning.com
 The domain name remains the same, but its versions differ. The domain name is always 
with HTTP or HTTPS, but it can be with or without the www.
14. Content-Length
The most crucial factor which can become a significant reason for post-failure is 
content length. It is always recommended that your content length should be an 
average of 2000 words. A content with 1000 to 1500 words stands nowhere near the 
competitors. I suggest you write an article with 2000+ words for better chances of 
appearing in the top ten results.
15. Readability Check
Users should be your priority. If your website can satisfy the user, that means it already 
has happy Google. Keep yourself in the place of the user and then create the content 
of your web page. Keep it short and straightforward. It should be easy enough for the 
user to understand.
16. Use Social Media Buttons
Though social media buttons are not compulsory as per the recent Google algorithm, it can, of course, help in bringing a lot of traffic and can indirectly help in boosting the rank. Indirect ranking here refers to the fact that it makes your website famous as well.
Full Course on Digital Marketing-Join #1 Digital Marketing Institute India-AADME