How to build your own contemporary Social Network
                     HOW TO BUILD 
YOUR OWN 
CONTEMPORARY 
SOCIAL NETWORK?
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A Basic But Billion $$ Question, 
What Is A Social Network?
To put it simply, it means connecting to your friends, family, 
colleagues, customers, or clients through internet-based social media 
sites. It consists of people that share similar interests like yours.
Building a social network online can also mean gaining an audience for 
a social purpose, a business purpose, or both.
The most common networking sites include platforms like Twitter, 
Facebook, Instagram, LinkedIn, Pinterest, etc.
Despite the never-ending competition, Facebook still holds the first 
position with over two billion users. It remains the largest and most 
popular platform.
HOW TO BUILD A CONTEMPORARY SOCIAL 
NETWORKING PLATFORM?
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Since the creation of Facebook, the social media industry has 
been booming. The popular networking platforms provide 
users with everything they want, including dating, job 
hunting, professional communication, online shopping, and 
whatnot.
In today's world when everything is happening digitally, 
people definitely need these resources.
But before understanding the complex yet the remunerative 
process of developing your own social networking site let's 
understand it's types and features.
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Types of social networking sites
 Social Networks
 Educational Platforms
 Scientific and Academic Communities
 Entertaining Websites
 Professional Platforms
 Corporate Resources
 Information Websites
 Dating resources
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All of these different networking sites have varied target 
audiences and a different purpose.
For example, Entertainment can be found on social 
networking sites like Instagram but entertainment media is 
solely made to provide you with quality entertainment 
content.
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Must-Have Features
A good quality site should consider the following features in order to be user friendly
Easy onboarding
Creation of Profile
Allowing users to easily find people, groups, brands or communities
Allowing the user to add or follow the people they like, to be able to read 
the content they are interested in
Chat options, allowing to send or receive a message
Push notifications
File transfer
Analytical tools to keep track of the performance of their business
PHASES OF DEVELOPMENT
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Ideation
Big projects start from an idea. It must have value and be unique 
and must stand out among other similar projects. You should have 
unique features, promotion actions, pleasant bonuses, loyalty 
programs, and similar specialties to fascinate the visitors and attract 
more business.
You should also decide beforehand, a lot of things like the 
category/type of social networking site it fits in and how and what 
you should name it so that it steals the show and so on.
Research
Google can be your strong starting point to collect and analyze the 
demographics and psychographics of a variety of people. Online 
research might be time-consuming but it’s reliable and simple.
Another way is to prepare a demo version of your social media that 
you can test on real people. This process will involve arranging test 
users, preparing various interview questions, and providing testing 
equipment. This can be time-consuming and costly.
The Choice Of Networking 
Services Technology
You can either choose to build a site from scratch or you can choose 
to take the easier road of choosing from the templates.
Facebook is based on React and Twitter rides on Ruby Rails. There 
are other javascript frameworks like Angular JS and VueJS, that you 
can explore to base your new social network on.
If you aim to achieve maximum results, the road not taken is always 
the best. While you choose to make your websites with your unique 
ideas, you make a better choice for long-run success.
Social Network Design
How to design a social network that will be user-friendly and 
functional?
Design plays a big role. It should not be flashy or dull. We suggest 
you keep it minimal and simple. The reason behind this is that the 
users want to feel connected and you cannot make them feel so by 
making the website all about you.
One thing that most of the popular networking apps have in common 
is a user-oriented design and ease of use. In addition, the first page 
should have a call-to-action, so you can get more signed up users.
Social Network Web 
Development
We've reached a crucial point now, for all of this process was about, 
the site development. This step deals with the type of technology to 
be used for making the site. They can be divided into two types: 
ready to customize and deploy CMS and frameworks.
And again, you may consider the necessity to hire a professional 
team with all-round experience for a reliable development, capable 
of scaling as users grow.
Testing
After the completion of the development, it is necessary to check the 
social network. You have to make sure everything works as it should 
and that, there are no bugs in the code, failures when the resource is 
running, etc.
We recommend you to hire a professional team if you are not willing 
to witness any unpleasant surprises in the future.
Commissioning
We’re not done yet. If testing says that design and code are ready to 
deploy then we bring the database and APIs to life.
There are a number of hosting platforms to choose from according 
to the specifics of your project. This step is related to future scaling 
options of your social network.
After your project has been launched, it's time to load and 
configure it before it goes out.
Run your analytic tool configuration, and you are ready for one last 
final testing!
Monetization
If you’re considering options to develop a social network website, 
you’re definitely planning to make money on your platform. It's time to 
combine your passion with earning money.
The most common way to monetize is to advertise on your platform. 
It can be either context advertisements or banners
Affiliate marketing consists of collaboration with companies and 
influencers via affiliate programs
Selling products - physical or digital
Providing freelance services
Event organization with fees
Marketing
Aggressive marketing is essential while breaking into a saturated 
and established market. Announce your platform and gradually 
increase the number of visitors as it is very important to conduct 
active advertising campaigns.
In order to expand your target audience, your social media 
marketing strategy should be original and well-thought-out.
NOW THAT YOU HAVE A PLATFORM HOW DO 
YOU BUILD A COMMUNITY
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Have you ever thought of building your own social network? If 
the answer is yes, then you’re in the right place.
Earlier networking looked like - attending functions, shaking 
hands, talking about your interests and swapping business 
cards. Today, we do much more of our networking online, and 
not everyone really knows how to go about this. So, in the 
spirit of breaking through, here are few secrets everyone 
should know about building a social network.
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Be A Pro-Active Part Of A 
Community
Enter the virtual world by getting yourself established on popular 
sites such as Facebook, Twitter, Instagram, Snapchat, Pinterest, 
Tumblr, Reddit, YouTube, and Flickr etc. There are many such online 
communities that you can actively be involved in. For a head start, 
ask your pals or colleagues what social media they use.
Do Your Homework
By homework, we mean Research. The Internet is a blessing when it 
comes to information. There are a lot of available resources out there 
where you can gather and analyze psychographics, demographics, 
and behavioral habits of large masses of people. This research will 
help you find your target audience that has interests similar to yours.
Find message boards or online communities that focus on one of 
your interests and add them freely.
Be Vocal
Once you find a network that suits you and your target audience, 
take time to comment, discuss or give polite opinions on the posts, 
blogs or articles they share.
Start posting and sharing your views and knowledge that you have. 
This will get your audience's attention that you exist and also they 
will get to know who you are and what your interests and opinions 
are by your active participation.
You can also read comments or posts of people having similar 
interests and can get to know them by sending an e-mail or a 
message or build a relationship by endorsing their business.
Present Yourself Smartly
Be active on the sites you choose! Actively stay connected through 
comments, e-mails, or by sharing a comment, photo, or article that 
interests you and that you think may interest others. Suggest ways 
that you can work together that will be of benefit to both of you and 
don't make yourself look like you're trying to sell them something.
Invite People To Connect Online, 
In An Offline Way
Throw parties, attend weddings, funerals and parties that you are 
invited to.
Attend summits, festivals, conferences, expositions, and fairs and 
actively participate by things like introducing yourself and asking 
questions at the panels.
Work Your Network
Once you have successfully built your online community, try to stay 
as connected as possible by helping people if they need help and 
similarly you can also openly ask for help. For instance, if you are 
looking for a job, post about it freely, forward your resume and talk 
to people about their networks.
Social networks are the most promising direction among 
startups. Developing one of your own is a process that yields 
long-term and sustaining profits.
The number of active users on Facebook is decreasing. People 
are constantly looking for alternative solutions and are ready 
to try new platforms.
We are one of the finest in the industry when it comes to 
delivering very intricate and featured packed solutions for our 
clients. Our recent success was a social network targeted and 
tailored for European and North American audiences.
Get in touch with us if you’re looking to build the next 
Facebook. ;)
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TL;DR
Research and ideate
Identify a disruptive element to stand out
Find development partners who can help you build a social media app
Define scope and allocate resources
Zero in of tech stack
Get the development going
As you’re ready to launch deploy marketing in full force
Get the word out
Build a community, start with your own people
See it grow
THANK 
YOU
[email protected]
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